Journal of Global Scholars of Marketing Science, Volume 27, Issue 3 (2017)

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Journal of Global Scholars of Marketing Science, Volume 27, Issue 3 (2017)

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Articles

Article
Thoughts on “‘We’ or ‘Me’ consumer goods” five years later
David Ackerman & Christina Chung
Pages: 165-170
Published online: 14 Jun 2017
AbstractforThoughts on “‘We’ or ‘Me’ consumer goods” five years later | Full Text | References | PDF (622.7 KB)
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Article
Creating and writing effective research
Donald R. Lehmann
Pages: 171-179
Published online: 14 Jun 2017
AbstractforCreating and writing effective research | Full Text | References | PDF (788.1 KB)
  • 309 Views
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Article
Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
M. Paula Fitzgerald
Pages: 180-183
Published online: 14 Jun 2017
AbstractforReflections on “Word-of-mouth effects on short-term and long-term product judgments” | Full Text | References | PDF (513.9 KB)
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Article
Consumer innovativeness and international consumer behavior: Comments and extensions
Wooyang Kim, C. Anthony Di Benedetto & James M. Hunt
Pages: 184-194
Published online: 14 Jun 2017
AbstractforConsumer innovativeness and international consumer behavior: Comments and extensions | Full Text | References | PDF (943.9 KB)
  • 426 Views
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Article
Commenting on “Atmospheric affect … gaining share of customer”
Barry J. Babin, Jill P. Attaway & Kevin W. James
Pages: 195-200
Published online: 14 Jun 2017
AbstractforCommenting on “Atmospheric affect … gaining share of customer” | Full Text | References | PDF (704.8 KB)
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Article
Relationship marketing and service: An update
Christian Grönroos
Pages: 201-208
Published online: 14 Jun 2017
AbstractforRelationship marketing and service: An update | Full Text | References | PDF (783.5 KB)
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Article
To sponsor or not to sponsor: Transgressions are unequally detrimental
Joseph W. Chang
Pages: 209-225
Published online: 14 Jun 2017
AbstractforTo sponsor or not to sponsor: Transgressions are unequally detrimental | Full Text | References | PDF (1.4 MB)
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Erratum

Correction
Erratum
Page: 226
Published online: 13 Apr 2017
CitationforErratum | Full Text | PDF (131.6 KB)
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