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Journal of Global Scholars of Marketing Science Volume 28, 2018 - Issue 1
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Articles

Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies

为何效果层次模型仍是管理和优化企业社会责任战略影响的最佳方法

Keith B. MurrayFaculty of Marketing, Bryant University, Providence, RI, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-2813-3273
ORCID Icon
Pages 42-51 | Received 21 Jul 2017, Accepted 09 Sep 2017, Published online: 12 Jan 2018

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