Journal of Global Scholars of Marketing Science, Volume 28, Issue 1 (2018)

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Journal of Global Scholars of Marketing Science, Volume 28, Issue 1 (2018)

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Articles

Article
The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation
Shelby D. Hunt
Pages: 1-32
Published online: 12 Jan 2018
AbstractforThe philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation | Full Text | References | PDF (2.5 MB)
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Article
Launch activities and timing in new product development
Roger J. Calantone, Anthony Di Benedetto & Gaia Rubera
Pages: 33-41
Published online: 12 Jan 2018
AbstractforLaunch activities and timing in new product development | Full Text | References | PDF (852.6 KB)
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Article
Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
Keith B. Murray
Pages: 42-51
Published online: 12 Jan 2018
AbstractforWhy a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies | Full Text | References | PDF (914.2 KB)
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Article
Deepening how cultural capital structures consumption of the performing arts
Marylouise Caldwell & Paul Conrad Henry
Pages: 52-67
Published online: 12 Jan 2018
AbstractforDeepening how cultural capital structures consumption of the performing arts | Full Text | References | PDF (1.4 MB)
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Article
Enhancing customers’ positive responses: Applying sensory marketing to the hotel website
Seonjeong (Ally) Lee, Miyoung Jeong & Haemoon Oh
Pages: 68-85
Published online: 12 Jan 2018
AbstractforEnhancing customers’ positive responses: Applying sensory marketing to the hotel website | Full Text | References | PDF (1.4 MB)
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Article
Reflections on ethical issues in marketing management: An empirical examination
Lawrence B. Chonko & Shelby D. Hunt
Pages: 86-95
Published online: 12 Jan 2018
AbstractforReflections on ethical issues in marketing management: An empirical examination | Full Text | References | PDF (847.1 KB)
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Article
Technology driven experiences from mobile direct to virtual reality
Juran Kim, Seungmook Kang & Charles R. Taylor
Pages: 96-102
Published online: 12 Jan 2018
AbstractforTechnology driven experiences from mobile direct to virtual reality | Full Text | References | PDF (822.2 KB)
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