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Journal of Global Scholars of Marketing Science Volume 28, 2018 - Issue 1
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The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation

市场调研科学基础的哲学依据： 科学现实主义和理论地位及生成的归纳现实主义模型

Shelby D. HuntArea of Marketing and Supply Chain Management, Rawls College of Business Administration, Texas Tech University, Lubbock, TX, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-8928-3400
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Pages 1-32 | Received 09 Aug 2017, Accepted 09 Sep 2017, Published online: 12 Jan 2018

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