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Journal of Global Scholars of Marketing Science Volume 30, 2020 - Issue 2
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Articles

Effect of corporate image of the sponsor on brand love and purchase intentions: The moderating role of sports involvement

赞助商企业形象对品牌爱与购买意愿的影响:体育参与的调节作用

Jay TrivediDigital Platform and Strategies, MICA, Ahmedabad, IndiaCorrespondence[email protected]
Pages 188-209 | Received 27 Jul 2019, Accepted 15 Jan 2020, Published online: 21 Feb 2020

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