Cogent Social Sciences
Volume 9, 2023 - Issue 1
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LEISURE & TOURISM
Diaspora based tourism marketing conceptual paper: A conceptual analysis of the potential of harnessing the diaspora to improve tourism traffic in Zimbabwe
Rudo Zengeya1 Department of Tourism & Hospitality, Manicaland State University of Applied Sciences, Mutare, ZimbabweCorrespondence[email protected]
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Patrick Walter Mamimine2 Department of Hospitality &Tourism, Chinhoyi University of Technology, Chinhoyi, ZimbabweView further author information
& Molline Chiedza Mwando2 Department of Hospitality &Tourism, Chinhoyi University of Technology, Chinhoyi, ZimbabweView further author information
Article: 2164994
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Received 30 Jun 2022, Accepted 27 Dec 2022, Published online: 10 Jan 2023
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