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Cogent Social Sciences Volume 9, 2023 - Issue 2
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LEISURE & TOURISM

Towards a theoretical framework for diaspora-ased tourism marketing (DBTM) in Zimbabwe: A review of the general systems theory, social exchange theory, stakeholder theory and expectancy theory in relation to DBTM

Rudo Zengeya1 Department of Tourism & Hospitality; Manicaland State University of Applied Sciences, Mutare, ZimbabweCorrespondence[email protected]
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,
Patrick Walter Mamimine2 Department of Hospitality &Tourism; Chinhoyi University of Technology, Chinhoyi, ZimbabweView further author information
&
Molline Chiedza Mwando2 Department of Hospitality &Tourism; Chinhoyi University of Technology, Chinhoyi, ZimbabweView further author information
Article: 2260633 | Received 24 Jan 2023, Accepted 12 Sep 2023, Published online: 16 Oct 2023

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