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Cogent Social Sciences Volume 10, 2024 - Issue 1

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Leisure & Tourism

Mindfulness affecting loyalty with mediating role of customer experience in the context of adventure tourism in Vietnam

Nguyen Ngoc Quanga Marketing Faculty, National Economics University, Hanoi, VietnamCorrespondence[email protected]

https://orcid.org/0000-0003-4210-7175 View further author information

Dao Cam Thuyb School of Business Administration, VNU University of Economics and Business, Hanoi, Vietnam

https://orcid.org/0000-0003-4567-6218 View further author information

Article: 2312651 | Received 21 Aug 2023, Accepted 28 Jan 2024, Published online: 19 Feb 2024

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https://doi.org/10.1080/23311886.2024.2312651
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