Cogent Social Sciences
Volume 10, 2024 - Issue 1
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Tourism & Hospitality
Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory
Solomon A. Keelsona Department of Marketing and Strategy, Takoradi Technical University, Takoradi, GhanaView further author information
, Emmanuel Bruceb University of Electronic Science and Technology of China, Chengdu, China, Centre for West African Studies (CWAS), UESTC, Chengdu, ChinaView further author information
, Sulemana Bankuoru Egalab University of Electronic Science and Technology of China, Chengdu, China, Centre for West African Studies (CWAS), UESTC, Chengdu, China;c Department of Informatics, Faculty of ICT, SD Dombo University of Business and Integrated Development Studies, Wa, GhanaView further author information
, John Amoahd Department of Marketing and Human Resource Management, KAAF University College, Buduburam, GhanaCorrespondence[email protected]
https://orcid.org/0000-0002-3558-2077View further author information
Abdul Bashiru Jibrile Department of Management and Marketing, School of Business and Economics, Westminster International University, Tashkent, UzbekistanView further author information
Article: 2318878
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Received 30 Aug 2023, Accepted 10 Feb 2024, Published online: 29 Feb 2024
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