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Journal of Promotion Management Volume 11, 2005 - Issue 2-3
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Original Articles

Women's Responses to Sex in Advertising

Examining the Effect of Women's Sexual Self-Schema on Responses to Sexual Content in Commercials

Tom Reichert PhD Grady College of Journalism and Mass Communication, University of Georgia, Journalism Building, Baldwin Street and Sanford Drive, Athens, GA, 30602-3018, USA
&
Ignatius Fosu PhD Walter J. Lemke Department of Journalism, Kimpell 116, University of Arkansas, Fayetteville, AR, 72701, USA
Pages 143-153 | Received 18 Mar 2002, Accepted 11 Jul 2005, Published online: 22 Sep 2008

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