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Journal of Relationship Marketing Volume 6, 2007 - Issue 2
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Original Articles

Examining the Relationship Marketing, Marketing Productivity Paradigm

Establishing an Agenda for Current and Future Research

Robert P. Bush PhD Department of Marketing and Legal Studies, Moody College of Business Administration, University of Louisiana, Lafayette, Lafayette, LA, 70504, USA
,
James H. Underwood III Department of Marketing and Legal Studies, Moody College of Business Administration, University of Louisiana, Lafayette, Lafayette, LA, 70504, USA
&
Daniel L. Sherrell PhD Department of Marketing & Supply Chain Management, Fogelman College of Business & Economics, University of Memphis, Memphis, TN, 38152, USA
Pages 9-32 | Published online: 23 Sep 2008

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