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Journal of Pharmaceutical Marketing & Management Volume 12, 1998 - Issue 4
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Original Article

A Content Analysis of the Appeals Used in Advertising in the American Journal of Hospital Pharmacy in 1960, 1970, 1980, and 1990

Tina Penick Brock University of North Carolina School of Pharmacy, CB#7360, Beard Hall, Chapel Hill, NC, 27599-7360
&
Mickey C. Smith University of Mississippi School of Pharmacy, University, MS, 38677
Pages 43-59 | Received 01 Jul 1997, Accepted 30 Sep 1997, Published online: 04 Dec 2011

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