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Journal of Pharmaceutical Marketing & Management Volume 12, 1998 - Issue 4
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Original Article

A Content Analysis of the Appeals Used in Advertising in the American Journal of Hospital Pharmacy in 1960, 1970, 1980, and 1990

Tina Penick Brock University of North Carolina School of Pharmacy, CB#7360, Beard Hall, Chapel Hill, NC, 27599-7360
&
Mickey C. Smith University of Mississippi School of Pharmacy, University, MS, 38677
Pages 43-59 | Received 01 Jul 1997, Accepted 30 Sep 1997, Published online: 04 Dec 2011

REFERENCES

  • Smith MC, Visconti .1A. Appeals used in prescription drug advertising. Hosp Pharm 1968;3: 5–13.
  • Fenn MA, Smith MC. Advertising. In: Smith MC, ed. Principles of phar-maceutical marketing. 3rd ed. Philadelphia: Lea and Febiger, 1983:369–99,
  • Kallir J. An advertiser's view of advertising. I Drug Issues 1974;4 (Sum-mer):283–6.
  • Mehta KK, Sorofman BA, Rowland CR. Prescription drug advertising trends: a study of oral hypoglycemics. Soc Sci Med 1989;29:853–957.
  • Krupka LR, Wrier AM. Prescription drug advertising: trends and implica-tions. Sae Sei Med 1985;20:191–7.
  • Mburu FM, Smith MC, Wetherbee H. Humor in prescription drug advertis-ing. Med Market Media 1976;11(lun):38–45.
  • Freeman RA, Tonelli RI. Trends in prescription drug advertising. Med Market Media 1979;14(Feb):44–7.
  • Zellmer WA. Advertising in the Journal. Am J Hosp Pharm 1977;34:1191.
  • Zellmer WA. Prudent and sensible advertising policies. Am J Hasp Pharm 1987;44:1651–3.
  • Rosengren KR. Advances in content analysis. Beverly Hills, CA: Sage, 1981.
  • Freeman RA, Tonelli RI. An overview of prescription drug advertising and content. Med Market Media 1989;24(Mar):28–30.
  • Neill JR. A social history of psychotropic drug advertisements. Soc Sci Med 1989;28:3334.
  • Juergens 11'. Advertising in the American Journal of Hospital Pharmacy. Am J Hasp Pharm I 987;44:1 647-5 I.
  • Szeinbach SL, Juergens JP, Smith MC, et al. Content analysis of pharma-coeconnmic appeals in pharmaceutical drug product advertisements. 3 Res Pharm Neon 1991;3(3):75.
  • Smith MC. Pharmaceutical marketing: strategy and cases. Binghamton, NY': Pharmaceutical Products Press, 1991.

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