References
- Sept. 1980 . American Association of Advertising Agencies (AAAA), Presentation on Self-Regulation to the Federal Trade Commission Sept. , Washington , D.C.
- Spring 1982 . ABC Advertising Standards and Guidelines Spring ,
- Abrams , Bill . 1982 . “Networks Censor TV Ads for Taste and Deceptiveness,” . Wall Street Journal , Sept. 30
- Allardice , Robin . 1982 . Telephone interview , September 8
- Blakkan , Renee . 1982 . “Fear and Loving in Regulation Land,” . Advertising Age , August 16 : M-22
- Christopher , Maurine . 1984 . “Nets Pressed to Run Contraceptive Ads,” . Advertising Age , October 8 : 66
- Cohen , Stanley . 1982 . “FTC Tack Veering Toward Self-Regulation,” . Advertising Age , October 4 : 42
- August and September 1980 . Correspondence between the agency, advertiser and networks during August and September ,
- Doyle Dane Bernbach . July 28 and August 4 1980 . Legal Clearance Reports July 28 and August 4 ,
- Doyle Dane Bernbach . August 12 and August 15 1980 . Network Clearance Reports August 12 and August 15 ,
- Doyle Dane Bernbach . September 15 1980 . Network Clearance Report September 15 ,
- Dzodin , Harvey . August 23 1982 . Personal interview August 23 ,
- Dzodin , Harvey . June 18 1985 . Telephone interview June 18 ,
- Edelstein , Jeffrey . January 12 1982 . “The ABC's of Commercial Clearance and Complaint Resolution,” January 12 , speech for the Council of Better Business luncheon
- Edelstein , Jeffrey . May 4 1982 . “Advertising: Who Should be Minding the Store?,” May 4 , speech for the Association of the Bar of the City of New York
- Federal Trade Commission . 1984 . Advertising Compliance Service , IV 8, April 16
- Gardner , David . 1975 . “Deception in Advertising: A Conceptual Approach,” . Journal of Marketing , January : 40
- Grace , Roy . August 27 1982 . Personal interview August 27 ,
- Jacobs , Herbert . August 2 1982 . Personal interview August 2 ,
- Karp , Barbara . August 4 1982 . Personal interview August 4 ,
- Kohlmeier , Louis . 1969 . The Regulators , New York : Harper & Row .
- Mayer , Caroline . 1982 . “FTC Chief Upbeat Despite Year's Battles,” . Washington Post , October 20 : A21
- Mobil Oil Corporation 3 CCH Trade Reg. Rep. Par. 21, 755.
- Mullins , Wayne . August 6 1982 . Telephone conversation August 6 ,
- June 30 1985 . NAD Case Status Report June 30 ,
- December 1977 . NAD/NARB Decisions, Case number 1022 , December , New York : Council of Better Business Bureaus . 1978, sec. 1, no. 87.
- 1983 . “People,” . Time , November 21 : 77
- Schwartz , Jerry . August 5 1982 . Personal conversation August 5 ,
- Silk , Wesley . May 22 1985 . Personal conversation May 22 ,
- September 8 1982 . Copy Acceptance Department. Personal interview with an unidentified individual , September 8 , Time Inc. .
- 1982 . U.S. v. National Association of Broadcasters, Civ. Action #79–1549, U.S. District Court for the District of Columbia, Opinion of Greene . J. on crossmotion for summary judgment , March 3 petition for final judgment entered July 16, 1982.
- Zanot , Eric and Rotfeld , Herbert . “A Comparison and Contrast of Clearance Procedures in Four Advertising Agencies,” . Proceedings of the 1983 Convention of the American Academy of Advertising . Edited by: Jugenheimer , Donald .