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Original Articles

Unseen but Effective Advertising Regulation: The Clearance Process

Pages 44-68 | Received 01 Jul 1985, Accepted 06 Aug 1985, Published online: 29 May 2013

References

  • Sept. 1980 . American Association of Advertising Agencies (AAAA), Presentation on Self-Regulation to the Federal Trade Commission Sept. , Washington , D.C.
  • Spring 1982 . ABC Advertising Standards and Guidelines Spring ,
  • Abrams , Bill . 1982 . “Networks Censor TV Ads for Taste and Deceptiveness,” . Wall Street Journal , Sept. 30
  • Allardice , Robin . 1982 . Telephone interview , September 8
  • Blakkan , Renee . 1982 . “Fear and Loving in Regulation Land,” . Advertising Age , August 16 : M-22
  • Christopher , Maurine . 1984 . “Nets Pressed to Run Contraceptive Ads,” . Advertising Age , October 8 : 66
  • Cohen , Stanley . 1982 . “FTC Tack Veering Toward Self-Regulation,” . Advertising Age , October 4 : 42
  • August and September 1980 . Correspondence between the agency, advertiser and networks during August and September ,
  • Doyle Dane Bernbach . July 28 and August 4 1980 . Legal Clearance Reports July 28 and August 4 ,
  • Doyle Dane Bernbach . August 12 and August 15 1980 . Network Clearance Reports August 12 and August 15 ,
  • Doyle Dane Bernbach . September 15 1980 . Network Clearance Report September 15 ,
  • Dzodin , Harvey . August 23 1982 . Personal interview August 23 ,
  • Dzodin , Harvey . June 18 1985 . Telephone interview June 18 ,
  • Edelstein , Jeffrey . January 12 1982 . “The ABC's of Commercial Clearance and Complaint Resolution,” January 12 , speech for the Council of Better Business luncheon
  • Edelstein , Jeffrey . May 4 1982 . “Advertising: Who Should be Minding the Store?,” May 4 , speech for the Association of the Bar of the City of New York
  • Federal Trade Commission . 1984 . Advertising Compliance Service , IV 8, April 16
  • Gardner , David . 1975 . “Deception in Advertising: A Conceptual Approach,” . Journal of Marketing , January : 40
  • Grace , Roy . August 27 1982 . Personal interview August 27 ,
  • Jacobs , Herbert . August 2 1982 . Personal interview August 2 ,
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  • Kohlmeier , Louis . 1969 . The Regulators , New York : Harper & Row .
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  • Mobil Oil Corporation 3 CCH Trade Reg. Rep. Par. 21, 755.
  • Mullins , Wayne . August 6 1982 . Telephone conversation August 6 ,
  • June 30 1985 . NAD Case Status Report June 30 ,
  • December 1977 . NAD/NARB Decisions, Case number 1022 , December , New York : Council of Better Business Bureaus . 1978, sec. 1, no. 87.
  • 1983 . “People,” . Time , November 21 : 77
  • Schwartz , Jerry . August 5 1982 . Personal conversation August 5 ,
  • Silk , Wesley . May 22 1985 . Personal conversation May 22 ,
  • September 8 1982 . Copy Acceptance Department. Personal interview with an unidentified individual , September 8 , Time Inc. .
  • 1982 . U.S. v. National Association of Broadcasters, Civ. Action #79–1549, U.S. District Court for the District of Columbia, Opinion of Greene . J. on crossmotion for summary judgment , March 3 petition for final judgment entered July 16, 1982.
  • Zanot , Eric and Rotfeld , Herbert . “A Comparison and Contrast of Clearance Procedures in Four Advertising Agencies,” . Proceedings of the 1983 Convention of the American Academy of Advertising . Edited by: Jugenheimer , Donald .

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