Crafting Extraordinary Stories: Decoding Luxury Brand Communications

REFERENCES

• Aaker, David, and Jennifer L. Aaker (2016), “What Are Your Signature Stories?,” California Management Review, 58 (3), 49–65.
   Web of Science ®Google Scholar
• Ahn, Hongmin, and Juan Mundel (2018), “Luxury Brand Advertising in Argentina: Changes Following Import Restrictions,” Journal of Marketing Communications, 24 (3), 291–303.
   Google Scholar
• Albrecht, Carmen-Maria, Christof Backhaus, Hannes Gurzki, and David M. Woisetschläger (2013), “Drivers of Brand Extension Success: What Really Matters for Luxury Brands,” Psychology and Marketing, 30 (8), 647–59.
   Web of Science ®Google Scholar
• Arnold, Stephen J., and Eileen Fischer (1994), “Hermeneutics and Consumer Research,” Journal of Consumer Research, 21 (1), 55–70.
   Web of Science ®Google Scholar
• Baskin, Ernest, Cheryl J. Wakslak, Yaacov Trope, and Nathan Novemsky (2014), “Why Feasibility Matters More to Gift Receivers Than to Givers: A Construal-Level Approach to Gift Giving,” Journal of Consumer Research, 41 (1), 169–82.
   Web of Science ®Google Scholar
• Belk, Russell W., and Richard W. Pollay (1985), “Images of Ourselves: The Good Life in Twentieth Century Advertising,” Journal of Consumer Research, 11 (4), 887–97.
   Web of Science ®Google Scholar
• Boston Consulting Group (2017), A snapshot of the 2017e Luxury Market. Available from: https://www.bcg.com/industries/consumer-products/luxury.aspx (Accessed July 24, 2019).
   Google Scholar
• Brioschi, Arianna (2006), “Selling Dreams: The Role of Advertising in Shaping Luxury Brand Meaning,” in Brand Culture, Jonathan E. Schroeder and Miriam Salzer-Mörling, eds., London: Routledge, 198–210.
   Google Scholar
• Bulmer, Sandy, and Margo Buchanan-Oliver (2006), “Visual Rhetoric and Global Advertising Imagery,” Journal of Marketing Communications, 12 (1), 49–61.
   Google Scholar
• Chandler, Daniel (2007), Semiotics: The Basics, 2nd ed., Abingdon, United Kingdom: Routledge.
   Google Scholar
• Cho, Bongjin, Up Kwon, James W. Gentry, Sunkyu Jun, and Fredric Kropp (1999), “Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials,” Journal of Advertising, 28 (4), 59–73.
   Web of Science ®Google Scholar
• Cristini, Hélène, Hannele Kauppinen-Räisänen, Mireille Barthod-Prothade, and Arch Woodside (2017), “Toward a General Theory of Luxury: Advancing from Workbench Definitions and Theoretical Transformations,” Journal of Business Research, 70, 101–07.
   Web of Science ®Google Scholar
• Dubois, Bernard, and Claire Paternault (1995), “Observations: Understanding the World of International Luxury Brands: The 'Dream Formula,'“Journal of Advertising Research, 35 (4), 69–76.
   Web of Science ®Google Scholar
• Freire, N. Anido (2014), “When Luxury Advertising Adds the Identitary Values of Luxury: A Semiotic Analysis,” Journal of Business Research, 67 (12), 2666–75.
   Web of Science ®Google Scholar
• Gkiouzepas, Lampros, and Margaret K. Hogg (2011), “Articulating a New Framework for Visual Metaphors in Advertising,” Journal of Advertising, 40 (1), 103–20.
   Web of Science ®Google Scholar
• Glaser, Barney, and Anselm Strauss (1967), The Discovery of Grounded Theory: Strategies for Qualitative Research, Chicago: Aldine.
   Google Scholar
• Goldenberg, Jacob, David Mazursky, and Sorin Solomon (1999), “The Fundamental Templates of Quality Ads,” Marketing Science, 18 (3), 333–51.
   Web of Science ®Google Scholar
• Gurzki, Hannes, and David M. Woisetschläger (2017), “Mapping the Luxury Research Landscape: A Bibliometric Citation Analysis,” Journal of Business Research, 77, 147–66.
   Web of Science ®Google Scholar
• Hagtvedt, Henrik, and Vanessa M. Patrick (2008), “Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products,” Journal of Marketing Research, 45 (3), 379–89.
   Web of Science ®Google Scholar
• Han, Young Jee, Joseph C. Nunes, and Xavier Drèze (2010), “Signaling Status with Luxury Goods: The Role of Brand Prominence,” Journal of Marketing, 74 (4), 15–30.
   Web of Science ®Google Scholar
• Hansen, Joachim, and Michaela Wänke (2011), “The Abstractness of Luxury,” Journal of Economic Psychology, 32 (5), 789–96.
   Web of Science ®Google Scholar
• Hetsroni, Amir, and Riva H. Tukachinsky (2005), “The Use of Fine Art in Advertising: A Survey of Creatives and Content Analysis of Advertisements,” Journal of Current Issues and Research in Advertising, 27 (1), 93–107.
   Google Scholar
• Huettl, Verena, and Heribert Gierl (2012), “Visual Art in Advertising: The Effects of Utilitarian vs. Hedonic Product Positioning and Price Information,” Marketing Letters, 23 (3), 893–904.
   Web of Science ®Google Scholar
• Interbrand  (2018), Best Global Brands 2018 Rankings. Available from: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/ (Accessed July 24, 2019).
   Google Scholar
• Kapferer, Jean-Noël, and Vincent Bastien (2009), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, London: Kogan Page.
   Google Scholar
• ------, and Pierre Valette-Florence (2016), “Beyond Rarity: The Paths of Luxury Desire: How Luxury Brands Grow Yet Remain Desirable,” Journal of Product and Brand Management, 25 (2), 120–33.
   Web of Science ®Google Scholar
• Kim, Eunjin Anna, S. Ratneshwar, and Esther Thorson (2017), “Why Narrative Ads Work: An Integrated Process Explanation,” Journal of Advertising, 46 (2), 283–96.
   Web of Science ®Google Scholar
• Kim, Jae-Eun, Stephen Lloyd, and Marie-Cécile Cervellon (2015), “Narrative-Transportation Storylines in Luxury Brand Advertising: Motivating Consumer Engagement,” Journal of Business Research, 69 (1), 304–13.
   Web of Science ®Google Scholar
• König, Jan C.L., Klaus-Peter Wiedmann, Nadine Hennigs, and Janina Haase (2016), “The Legends of Tomorrow: A Semiotic Approach towards a Brand Myth of Luxury Heritage,” Journal of Global Scholars of Marketing Science, 26 (2), 198–215.
   Web of Science ®Google Scholar
• Kress, Gunther R., and Theo Van Leeuwen (2002), “Colour As a Semiotic Mode: Notes for a Grammar of Colour,” Visual Communication, 1 (3), 343–68.
   Google Scholar
• ------, and ------ (2006), Reading Images: The Grammar of Visual Design, 2nd ed., Abingdon, United Kingdom: Routledge.
   Google Scholar
• Kwon, JaeHwan, Yuri Seo, and Dongwoo Ko (2016), “Effective Luxury-Brand Advertising: The ES–IF Matching (Entity–Symbolic versus Incremental–Functional) Model,” Journal of Advertising, 45 (4), 459–71.
   Web of Science ®Google Scholar
• Liberman, N., Y. Trope, and C. Wakslak (2007), “Construal Level Theory and Consumer Behavior,” Journal of Consumer Psychology, 17 (2), 113–17.
   Web of Science ®Google Scholar
• McCracken, Grant (1990), Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities, Bloomington: Indiana University Press.
   Google Scholar
• McQuarrie, Edward F., and David Glen Mick (1992), “On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric,” Journal of Consumer Research, 19 (2), 180–97.
   Web of Science ®Google Scholar
• ------, and ------ (1996), “Figures of Rhetoric in Advertising Language,” Journal of Consumer Research, 22 (4), 424–38.
   Web of Science ®Google Scholar
• ------, and ------ (1999), “Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses,” Journal of Consumer Research, 26 (1), 37–54.
   Web of Science ®Google Scholar
• Mick, David Glen (1986), “Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance,” Journal of Consumer Research, 13 (2), 196–213.
   Web of Science ®Google Scholar
• Mortelmans, Dimitri (1998), “Socio-Semiotic Analysis of Print Advertisements for Luxury Products,” Semiotica, 120 (1–2), 181–206.
   Web of Science ®Google Scholar
• ------ (2005), “Sign Values in Processes of Distinction: The Concept of Luxury,” Semiotica, 2005 (157), 497–520.
   Google Scholar
• ------ (2014), “Measuring the Luxurious in Advertisements: On the Popularization of the Luxury Perfume Market,” Semiotica 2014 (199), 193–217.
   Google Scholar
• Oswald, Laura R. (2012), Marketing Semiotics: Signs, Strategies, and Brand Value, Oxford: Oxford University Press.
   Google Scholar
• Phillips, Barbara J., and Edward F. McQuarrie (2004), “Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising,” Marketing Theory, 4 (1), 113–36.
   Google Scholar
• ------, and ------ (2010), “Narrative and Persuasion in Fashion Advertising,” Journal of Consumer Research, 37 (3), 368–92.
   Web of Science ®Google Scholar
• ------, and ------ (2011), “Contesting the Social Impact of Marketing: A Re-Characterization of Women’s Fashion Advertising,” Marketing Theory, 11 (2), 99–126.
   Web of Science ®Google Scholar
• Pollay, Richard W. (1983), “Measuring the Cultural Values Manifest in Advertising,” Current Issues and Research in Advertising, 6 (1), 71–92.
   Google Scholar
• ------, and K. Gallagher (1990), “Advertising and Cultural Values: Reflections in the Distorted Mirror,” International Journal of Advertising, 9 (4), 359–72.
   Google Scholar
• Pracejus, John W., G. Douglas Olsen, and Thomas C. O’Guinn (2006), “How Nothing Became Something: White Space, Rhetoric, History, and Meaning,” Journal of Consumer Research, 33 (1), 82–90.
   Web of Science ®Google Scholar
• Scott, Linda M., and Patrick Vargas (2007), “Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images,” Journal of Consumer Research, 34 (3), 341–56.
   Web of Science ®Google Scholar
• Stathakopoulos, Vlasis, Ioannis G. Theodorakis, and Eleni Mastoridou (2008), “Visual and Verbal Rhetoric in Advertising,” International Journal of Advertising, 27 (4), 629–58.
   Web of Science ®Google Scholar
• Trope, Yaacov, and Nira Liberman (2000), “Temporal Construal and Time-Dependent Changes in Preference,” Journal of Personality and Social Psychology, 79 (6), 876–89.
   PubMed Web of Science ®Google Scholar
• ------, ------, and Cheryl Wakslak (2007), “Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior,” Journal of Consumer Psychology, 17 (2), 83–95.
   PubMed Web of Science ®Google Scholar
• Tse, David K., Russell W. Belk, and Nan Zhou (1989), “Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People’s Republic of China, and Taiwan,” Journal of Consumer Research, 15 (4), 457–72.
   Web of Science ®Google Scholar
• Tynan, Caroline, Sally McKechnie, and Celine Chhuon (2010), “Co-Creating Value for Luxury Brands,” Journal of Business Research, 63 (11), 1156–63.
   Web of Science ®Google Scholar
• Vigneron, Franck, and Lester W. Johnson (1999), “A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior,” Academy of Marketing Science Review, 1999 (1), 1–15.
   Google Scholar
• ------, and ------ (2004), “Measuring Perceptions of Brand Luxury,” Journal of Brand Management, 11 (6), 484–506.
   Google Scholar
• Wiedmann, Klaus-Peter, Nadine Hennigs, and Astrid Siebels (2009), “Value-Based Segmentation of Luxury Consumption Behavior,” Psychology and Marketing, 26 (7), 625–51.
   Web of Science ®Google Scholar
• Williamson, Judith (1992), Decoding Advertisements: Ideology and Meaning in Advertising, London: Boyars.
   Google Scholar
• Woodside, Arch G., Carol M. Megehee, and Suresh Sood (2012), “Conversations with(in) the Collective Unconscious by Consumers, Brands, and Relevant Others,” Journal of Business Research, 65 (5), 594–602.
   Web of Science ®Google Scholar