3,044
Views
28
CrossRef citations to date
0
Altmetric
Articles

Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations

, , , , &
Pages 3-17 | Received 16 Mar 2018, Accepted 18 Jul 2019, Published online: 03 Sep 2019

REFERENCES

  • Arnheim, Rudolf (1954), Art and Visual Perception: A Psychology of the Creative Eye: The New Version. Berkeley: University of California Press.
  • Barsalou, Lawrence W. (2008), “Grounded Cognition,” Annual Review of Psychology, 59, 617–645.
  • Chae, Boyoun, and JoAndrea Hoegg (2013), “The Future Looks ‘Right’: Effects of the Horizontal Location of Advertising Images on Product Attitude,” Journal of Consumer Research, 40 (2), 223–238.
  • Cian, Luca, Aradhna Krishna, and Ryan S. Elder (2014), “This Logo Moves Me: Dynamic Imagery from Static Images,” Journal of Marketing Research, 51 (2), 184–197.
  • Cvijikj, Irena P., and Florian Michahelles (2013), “Online Engagement Factors on Facebook Brand Pages,” Social Network Analysis and Mining, 3 (4), 843–861.
  • De Pelsmacker, Patrick, Maggie Geuens, and Pascal Anckaert (2002), “Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity,” Journal of Advertising, 31 (2), 49–61.
  • De Vries, Lisette, Sonja Gensler, and Peter S.H. Leeflang (2012), “Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing,” Journal of Interactive Marketing, 26 (2), 83–91.
  • Elder, Ryan S., and Aradhna Krishna (2012), “The Visual Depiction Effect: Inducing Embodied Mental Simulation That Evokes Motor Responses,” Journal of Consumer Research, 38 (6), 988–1003.
  • Escalas, Jennifer Edson (2004), “Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion,” Journal of Advertising, 33 (2), 37–48.
  • Farace, Stefania, Tom van Laer, Ko de Ruyter, and Martin Wetzels (2017), “Assessing the Effect of Narrative Transportation, Portrayed Action, and Photographic Style on the Likelihood to Comment on Posted Selfies,” European Journal of Marketing, 51 (11/12), 1961–1979.
  • Franses, Philip H., and Rutger van Oest (2007), “On the Econometrics of the Geometric Lag Model,” Economics Letters, 95 (2), 291–296.
  • Gkiouzepas, Lampros, and Margaret K. Hogg (2011), “Articulating a New Framework for Visual Metaphors in Advertising,” Journal of Advertising, 40 (1), 103–120.
  • Hayes, Andrew F., and Kristopher J. Preacher (2014), “Statistical Mediation Analysis with a Multicategorical Independent Variable,” British Journal of Mathematical and Statistical Psychology, 67 (3), 451–470.
  • Heimbach, Irina, and Oliver Hinz (2016), “The Impact of Content Sentiment and Emotionality on Content Virality,” International Journal of Research in Marketing, 33 (3), 695–701.
  • Hekkert, Paul (2006), “Design Aesthetics: Principles of Pleasure in Design,” Psychology Science, 48 (2), 157–172.
  • Hubbard, Philip M. (1995), “Collision Detection for Interactive Graphics Applications,” IEEE Transactions on Visualization and Computer Graphics, 1 (3), 218–230.
  • Humphreys, Ashlee, and Rebecca J. Wang (2017), “Automated Text Analysis for Consumer Research,” Journal of Consumer Research, 44 (6), 1274–1306.
  • Hutchinson, Jonathon P. (2016), “Moving Convergence Culture towards Cultural Intermediation: Social Media and Cultural Inclusion,” Continuum, 30 (2), 158–170.
  • Jutkowitz, Alexander (2014), “The Content Marketing Revolution,” Harvard Business Review, July 1, https://hbr.org/2014/07/the-content-marketing-revolution.
  • Kim, Minjeong, and Sharron Lennon (2008), “The Effects of Visual and Verbal Information on Attitudes and Purchase Intentions in Internet Shopping,” Psychology and Marketing, 25 (2), 146–178.
  • Kress, Gunter, and Theo van Leeuwen (2006), Reading Images: The Grammar of Visual Design. 2nd ed., Abingdon, United Kingdom: Routledge.
  • Labroo, Aparna A., Ravi Dhar, and Norbert Schwarz (2007), “Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation,” Journal of Consumer Research, 34 (6), 819–831.
  • Lamberton, Cait, and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” Journal of Marketing, 80 (6), 146–172.
  • Lee, Dokyun, Kartik Hosanagar, and Harikesh S. Nair (2018), “Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook,” Management Science, 64 (11), 5105–5131.
  • Ludwig, Stephan, Ko de Ruyter, Mike Friedman, Elisabeth C. Brüggen, Martin Wetzels, and Gerard Pfann (2013), “More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates,” Journal of Marketing, 77 (1), 87–103.
  • Luffarelli, Jonathan, Antonios Stamatogiannakis, and Haiyang Yang (2019), “The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity,” Journal of Marketing Research, 56 (1), 89–103.
  • MacInnis, Deborah J., and Linda L. Price (1987), “The Role of Imagery in Information Processing: Review and Extensions,” Journal of Consumer Research, 13 (4), 473–491.
  • Malloy, Kaoime (2015), The Art of Theatrical Design: Elements of Visual Composition, Methods, and Practice. Burlington, MA: Focal Press.
  • Mazloom, Masoud, Robert Rietveld, Steven Rudinac, Marcel Worring, and Willemijn Van Dolen (2016), “Multimodal Popularity Prediction of Brand-Related Social Media Posts,” in Proceedings of the 24th ACM International Conference on Multimedia, New York, NY: ACM, 197–201.
  • McQuarrie, Edward F., and David G. Mick (1992), “On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric,” Journal of Consumer Research, 19 (2), 180–197.
  • McQuarrie, Edward F., and David G. Mick (1996), “Figures of Rhetoric in Advertising Language,” Journal of Consumer Research, 22 (4), 424–438.
  • McQuarrie, Edward F., and David G. Mick (1999), “Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses,” Journal of Consumer Research, 26 (1), 37–54.
  • McQuarrie, Edward F., and Barbara J. Phillips (2005), “Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words,” Journal of advertising, 34 (2), 7–20.
  • Mick, David G. (1992), “Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory,” Journal of Consumer Research, 18 (4), 411–424.
  • Morales, Andrea C., On Amir, and Leonard Lee (2017), “Keeping It Real in Experimental Research: Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior,” Journal of Consumer Research, 44 (2), 465–76.
  • Novak, Thomas P., and Donna L. Hoffman (2009), “The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition,” Journal of Consumer Research, 36 (1), 56–72.
  • Peracchio, Laura A., and Joan Meyers-Levy (2005), “Using Stylistic Properties of Ad Pictures to Communicate with Consumers,” Journal of Consumer Research, 32 (1), 29–40.
  • Phillips, Barbara J. (2000), “The Impact of Verbal Anchoring on Consumer Responses to Visual Ads,” Journal of Advertising, 29 (1), 15–24.
  • Phillips, Barbara J., and Edward F. McQuarrie (2004), “Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising,” Marketing Theory, 4 (1–2), 113–136.
  • Pieters, Rik, Michel Wedel, and Rajeev Batra (2010), “The Stopping Power of Advertising: Measures and Effects of Visual Complexity,” 74 (5), 48–60.
  • Pollard, Catriona (2017), “Why Visual Content Is a Social Media Secret Weapon,” Huffington Post, December 6, https://www.huffingtonpost.com/catriona-pollard/why-visual-content-is-a-s_b_7261876.html.
  • Poor, Morgan, Adam Duhachek, and Shanker H. Krishnan (2013), “How Images of Other Consumers Influence Subsequent Taste Perceptions,” Journal of Marketing, 77 (6), 124–139.
  • Roggeveen, Anne L., Ronald C. Goodstein, and Dhruv Grewal (2014), “Improving the Effect of Guarantees: The Role of a Retailer’s Reputation,” Journal of Retailing, 90 (1), 27–39.
  • Rossiter, John R., and Larry Percy (1980), “Attitude Change through Visual Imagery in Advertising,” Journal of Advertising, 9 (2), 10–16.
  • Rossiter, John R., and Larry Percy (1983), “Visual Communication in Advertising,” in Information Processing Research in Advertising, R.J. Harris, ed., Hillsdale, NJ: Erlbaum, 83–125.
  • Schilperoord, Joost, Alfons Maes, and Helen Ferdinandusse (2009), “Perceptual and Conceptual Visual Rhetoric: The Case of Symmetric Object Alignment,” Metaphor and Symbol, 24 (3), 155–173.
  • Schlosser, Ann E., Ruchi R. Rikhi, and Sokiente W. Dagogo-Jack (2016), “The Ups and Downs of Visual Orientation: The Effects of Diagonal Orientation on Product Judgment,” Journal of Consumer Psychology, 26 (4), 496–509.
  • Stieglitz, Stefan, and Linh Dang-Xuan (2013), “Emotions and Information Diffusion in Social Media: Sentiment of Microblogs and Sharing Behavior,” Journal of Management Information Systems, 29 (4), 217–248.
  • Tausczik, Yla R., and James W. Pennebaker (2010), “The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods,” Journal of Language and Social Psychology, 29 (1), 24–54.
  • Taylor, Shelley E., and Sherry K. Schneider (1989), “Coping and the Simulation of Events,” Social Cognition, 7 (2), 174–194.
  • Tucker, Mike, and Rob Ellis (1998), “On the Relations between Seen Objects and Components of Potential Actions,” Journal of Experimental Psychology: Human Perception and Performance, 24 (3), 830–846.
  • Van Laer, Tom, Jennifer Edson Escalas, Stephan Ludwig, and Ellis A. van den Hende (2019), “What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews,” Journal of Consumer Research, 46 (2), 267–285.
  • Van Rompay, Thomas J.L., Peter W. De Vries, and Xaviera G. van Venrooij (2010), “More Than Words: On the Importance of Picture–Text Congruence in the Online Environment,” Journal of Interactive Marketing, 24 (1), 22–30.
  • Villarroel Ordenes, Francisco J., Dhruv Grewal, Stephan Ludwig, Ko de Ruyter, Dominik Mahr, and Martin Wetzels (2018), “Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages,” Journal of Consumer Research, 45 (5), 988–1012.
  • Whissell, Cynthia (2009), “Using the Revised Dictionary of Affect in Language to Quantify the Emotional Undertones of Samples of Natural Language,” Psychological Reports, 105 (2), 509–521.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.