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The Service Industries Journal Volume 35, 2015 - Issue 15-16: TRANSFORMATIVE SERVICE RESEARCH: PART 2
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Guest Editorial

Transformative service research: research that matters

Mark S. RosenbaumExternado University, Bogotá, Colombia;Department of Marketing, College of Business, Northern Illinois University, DeKalb, IL60115, USA
Pages 801-805 | Published online: 13 Dec 2015

References

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  • Corus, C., & Saatcioglu, B. (2015). An intersectionality framework for transformative services research. Service Industries Journal, 35, 415–429. doi: 10.1080/02642069.2015.1015522
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  • Mick, D. G. (2006). Presidential address: Meaning and mattering through transformative consumer research. In C. Pechmann & L. Price (Eds.), Advances in consumer research (Vol. 33, pp. 1–4). Duluth, MN: Association for Consumer Research.
  • Ostrom, A. L., Bitner, M. J., Brown, S. W., Burkhard, K. A., Goul, M., Smith-Daniels, V., … Rabinovich, E. (2010). Moving forward and making a difference: Research priorities for the science of service. Journal of Service Research, 13(1), 4–36. doi: 10.1177/1094670509357611
  • Ostrom, A. L., Parasuraman, A., Bowen, D. E., Patricio, L., & Voss, C. A. (2015). Service research priorities in a rapidly changing context. Journal of Service Research, 18, 127–159. doi: 10.1177/1094670515576315
  • Reynoso, J., Valdés, A., & Cabrera, K. (2015). Breaking new ground: Base-of-pyramid service research. Service Industries Journal, 35, 695–709. doi: 10.1080/02642069.2015.1079818
  • Rosenbaum, M. S., Corus, C., Ostrom, A. L., Anderson, L., Fisk, R. P., Gallan, A. S., … Williams, J. D. (2011). Conceptualisation and aspirations of transformative service research. Journal of Research for Consumers, 19, 1–6.
  • Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2013). Services marketing: Integrating customer focus across the firm. New York, NY: McGraw-Hill.
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