Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 15, 1996 - Issue 2
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Original Articles

Concerns About Advertising Practices in a Developing Country: An Examination of China's New Advertising Regulations

Pages 91-102 | Published online: 02 Mar 2015

REFERENCES

English

  • Advertising Age. (1995) Why commission survives. 22 May, p. 18.
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Chinese

  • China Advertising (1994a) Some regulations on experimental advertising agency system (Trial Implement), 51, 3.
  • China Advertising (1994b) Some attractive events of China advertising in 1993, 52, 3.
  • Fujian Television and Broadcasting Advertising Corporation (1993) Investigation of the young people's consumption in Fujian Province. China Advertising, 48, 30 and 44.
  • Ha, L. (1991) Essentials of Advertising Media Planning (in Chinese). Hong Kong: Publication Holdings Ltd.
  • Liu B. (1994) China's advertisement being developed to legalization, professionalization and high-tech. China Advertising, 49, 3–4.
  • Lu, B. (1993) China's advertisement in 1992. China Advertising, 49, 4–6.
  • Ma, Y. & Wang, W. (1994) Some effects to the Chinese advertising due to returning to GATT. China Advertising, 51, 13–14.
  • State Administration for Industry and Commerce (SAIC) and State Planning Committee (1993) An Outline on Speeding-up the Development of Advertising, July.
  • Xiamen Advertising Association (1994) The work of advertisement examination and approval before release is going on smoothly in Xiamen City. China Advertising, 53, 31.
  • Zhang, W. (1994) Advertisement tides in China. China Advertising, 52, 16–19.

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