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International Journal of Advertising
The Review of Marketing Communications
Volume 15, 1996 - Issue 2
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Original Articles

Competition, Strategy, Technology and People: The Challenges Facing PR

Sally DibbWarwick Business School, University of Warwick
,
Lyndon SimkinWarwick Business School, University of Warwick
&
Adam VanciniWarwick Business School, University of Warwick
Pages 116-127 | Published online: 02 Mar 2015

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