1,444
Views
13
CrossRef citations to date
0
Altmetric
Articles

Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Pages 121-141 | Received 15 Aug 2015, Accepted 27 Apr 2016, Published online: 16 May 2016

References

  • Bagozzi, R.P., and Y. Yi. 2012. Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science 40, no. 1: 8–34.
  • Balmer, J.M.T., and S.A. Greyser. 2006. Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing 40, no. 7/8: 730–41.
  • Cameron, K.S., and D.R. Ettington. 1988. The conceptual foundations of organisational culture. In Higher education: Handbook of theory and research, ed. J. Smart, 356–96. New York: Agathon.
  • Cameron, K.S., and R.E. Quinn. 1999. Diagnosing and changing organisational culture: Based on the competing values framework. Reading, MA: Addison-Wesley.
  • Cameron, K.S., and R.E. Quinn. 2006. Diagnosing and changing organisational culture: Based on the competing values framework. San Francisco, CA: Jossey Bass.
  • Caywood, C., D.E. Schultz, and P. Wang. 1991. Integrated marketing communications: A survey of national consumer goods advertisers. Unpublished report. Chicago, IL: Northwestern University.
  • Christensen, L.T., and J. Cornelissen. 2011. Bridging corporate and organisational communication: Review, development and a look to the future. Management Communication Quarterly 253: 383–414.
  • Christensen, L.T., A.F. Firat, and S. Torp. 2008. The organisation of integrated communications: Toward flexible integration. European Journal of Marketing 42, no. 3: 423–52.
  • Churchill, G.A. 1979. A paradigm for developing better measures of marketing constructs. Journal of Marketing Research XVI: 64–73.
  • Cook, W.A. 2004. IMC's fuzzy picture: Breakthrough or breakdown? Journal of Advertising Research 44, no. 1: 1–2.
  • Cornelissen, J.P., and A.R. Lock. 2000. Theoretical concept or management fashion? Examining the significance of IMC. Journal of Advertising Research 40, no. 5: 7–15.
  • Del Barrio-García, S., and T. Luque. 2012. Análisis de ecuaciones estructurales. In Técnicas de análisis de datos en investigación de mercados, ed. T. Luque, 525–610. Barcelona: Pirámide.
  • Deshpandé, R., and F.E. Webster. 1989. Organisational culture and marketing: Defining the research agenda. Journal of Marketing 53, no. 3: 3–15.
  • Duncan, T.R., and S. Moriarty. 1998. A Communication-based marketing model for managing relationships. Journal of Marketing 62, no. 2: 1–13.
  • Eagle, L., and P.J. Kitchen. 2000. IMC, brand communications, and corporate cultures: Client/advertising agency co-ordination and cohesion. European Journal of Marketing 34, no. 5–6: 667–86.
  • Einwiller, S., and M. Boenigk. 2012. Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises. Journal of Marketing Communications 18, no. 5: 335–66.
  • Ewing, M. 2009. Integrated marketing communications measurement and evaluation. Journal of Marketing Communications 15, no. 2–3: 103–17.
  • Fornell, C., and D.F. Larker. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18: 39–50.
  • Gerbing, D.H., and J.C. Anderson. 1988. An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research 25, no. 2: 186–92.
  • Gronstedt, A. 1996. How agencies can support integrated marketing communications. Journal of Business Research 37, no. 3: 201–6.
  • Gulati, R. 2007. Silo busting. Harvard Business Review 85, no. 5: 98–108.
  • Hair, J.F., W.C. Black, B.J. Babin, and R.E. Anderson. 2010. Multivariate data analysis. 7th ed. Upper Saddle River, NJ: Pearson Prentice Hall.
  • Johnson, G.J., G.C. Bruner II, and A. Kumar. 2006. Interactivity and its facets revisited: Theory and empirical test. Journal of Advertising 35, no. 4: 35–52.
  • Kitchen, P.J., and D.E. Schultz. 2001. Raising the corporate umbrella. New York: Palgrave.
  • Kitchen, P.J., and D.E. Schultz. 2009. IMC: New horizon/false dawn for a marketplace in turmoil. Journal of Marketing Communications 15, no. 2–3: 197–204.
  • Kliatchko, J.G. 2005. Towards a new definition of integrated marketing communications (IMC). International Journal of Advertising 24, no. 1: 313–48.
  • Kliatchko, J.G. 2008. Revisiting the IMC construct. A revised definition and four pillars. International Journal of Advertising 27, no. 1: 133–60.
  • Kliatchko, J., and D.E. Schultz. 2014. Twenty years of IMC: A study of CEO and CMO perspectives in the Asia-Pacific region. International Journal of Advertising 33, no. 2: 373–90.
  • Lee, D.H., and C.W. Park. 2007. Conceptualization and measurement of multidimensionality of integrated marketing communications. Journal of Advertising Research 47, no. 3: 222–36.
  • Luxton, S., M. Reid, and F. Mavondo. 2015. Integrated marketing communication capability and brand performance. Journal of Advertising 44, no. 1: 37–46.
  • Madhavaram, S., V. Badrinarayanan, and R.E. McDonald. 2005. Integrated marketing communication (IMC) and brand identity as critical components of brand equity strategy – A conceptual framework and research propositions. Journal of Advertising 34, no. 4: 69–80.
  • McFarlin, D.B., and P.D. Sweeney. 1992. Research notes. Distributive and procedural justice as predictors of satisfaction with personal and organizational outcomes. Academy of Management Journal 35, no. 3: 626–37.
  • Moriarty, S.E., and D.E. Schultz. 2012. Four theories of how IMC works. In Advertising theory, ed. S. Rodgers and E. Thorson, 491–505. New York: Routledge.
  • Mulhern, F. 2009. Integrated marketing communications: From media channels to digital connectivity. Journal of Marketing Communications 15, no. 2/3: 85–101.
  • Muñoz-Leiva, F., L. Porcu, and S. Del Barrio-García. 2015. Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach. International Journal of Advertising: The Review of Marketing Communications 34, no. 4: 678–701.
  • Naranjo-Valencia, J.C., D. Jiménez, and R. Sanz-Valle. 2011. Innovation or imitation? The role of organisational culture”. Management Decision 49, no. 1: 55–72.
  • Ots, M., and G. Nyilasy. 2015. Integrated marketing communications (IMC): Why does it fail? An analysis of practitioner mental models exposes barriers of IMC implementation. Journal of Advertising Research 55, no. 2: 132–45.
  • Pickton, D. 2004. Assessing integrated corporate communication, In Handbook of corporate communication and public relations, pure and applied, ed. S.M. Oliver, 227–41. New York: Routledge.
  • Pickton, D., and A. Broderick. 2001. Integrated marketing communications. Harlow: Prentice Hall.
  • Pickton, D., and B. Hartley. 1998. Measuring integration: An assessment of the quality of integrated marketing communications. International Journal of Advertising 17, no. 4: 447–65.
  • Podsakoff, M.P., S.B. Mackenzie, J. Lee, and N.P. Podsakoff. 2003. Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology 8, no. 5: 879–903.
  • Porcu, L., S. Del Barrio-García, and P.J. Kitchen. 2012. How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects. Communication and Society 25, no. 1: 313–48.
  • Quinn, R.E., and J. Rohrbaugh. 1983. A spatial model of effectiveness criteria: Toward a competing values approach to organizational analysis. Management Science 29: 363–377.
  • Reid, M. 2003. IMC performance relationship: Further insight and evidence from the Australian marketplace. International Journal of Advertising 22, no. 2: 227–48.
  • Reid, M. 2005. Performance auditing of integrated communication (IMC) actions and outcomes. Journal of Advertising 34, no. 4: 41–54.
  • Shein, E. 1985. Organisational culture and leadership. San Francisco, CA: Jossey Bass.
  • Schultz, D.E., and C. Patti. 2009. The evolution of IMC: IMC in a customer-driven marketplace”. Journal of Marketing Communications 15, no. 2–3: 75–84.
  • Schultz, D.E., and H. Schultz. 1998. Transitioning marketing communications into the twenty-first century. Journal of Marketing Communications 4, no. 1: 9–26.
  • Schultz, D.E., I. Kim, and K. Kang. 2014. Integrated marketing communication research. Its limited past and huge potential. In The handbook of international advertising research, ed. H. Cheng, 457–83. Chichester: Jonh Wiley and Sons.
  • Shih, C.C., and S.J. Huang. 2010. Exploring the relationship between organisational culture and software process improvement deployment. Information and Management 47, no. 5: 271–81.
  • Tafesse, W., and P. Kitchen. 2016. IMC – An integrative review. International Journal of Advertising. DOI:http://www.tandfonline.com/doi/abs/10.1080/02650487.2015.1114168
  • Taylor, C.R. 2010a. Integrated marketing communications in 2010 and beyond. International Journal of Advertising 29, no. 2: 161–4.
  • Taylor, C.R. 2010b. Measuring return on investment from advertising: ‘holy grail’ or necessary tool? International Journal of Advertising 29, no. 3: 345–48.
  • UNWTO. 2014. Tourism highlights. http://www.e-unwto.org/doi/pdf/10.18111/9789284416226.
  • Wallach, E.G. 1983. Individuals and organizations: The cultural match. Training Journal 37, no. 1: 29–36.
  • Zahay, D., J. Peltier, A.S. Krishen, and D.E. Schultz. 2014. Organisational processes for B2B services IMC data quality. Journal of Business and Industrial Marketing 29, no. 1: 63–74.
  • Zheng, W., B.Y. Yang, and G.N. McLean. 2010. Linking organisational culture, structure, strategy, and organisational effectiveness: Mediating role of knowledge management. Journal of Business Research 63, no. 7: 763–71.
  • Zvobgo, M., and T.C. Melewar. 2011. Drivers of globally integrated marketing communications: A review of literature and research propositions. Journal of Promotion Management 17, no. 1: 1–20.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.