Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 39, 2020 - Issue 5
4,685
Views
16
CrossRef citations to date
0
Altmetric
Articles

Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement

, &
Pages 611-630 | Received 06 Nov 2018, Accepted 22 Jul 2019, Published online: 16 Aug 2019

References

  • An, S., and S. Stern. 2011. Mitigating the effects of advergames on children. Journal of Advertising 40 no.1: 43–56.
  • AVMSD Audiovisual Media Services Directive 2010. Directive 2010/13/EU of the European parliament and of the council accessed July 29, 2019. Retrieved from: https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32010L0013
  • Balasubramanian, S.K., J.A. Karrh, and H. Patwardhan. 2006. Audience response to Brand placements. An integrative framework and future research agenda. Journal of Advertising 35 no.3: 115–41.
  • Boerman, S.C., and E.A. van Reijmersdal. 2016. Informing consumers about hidden advertising. A literature review of the effects of disclosing sponsored content. In Advertising in new formats and media: Current research and implications for marketers, ed. P. de Pelsmacker, 115–46. Bingley, UK: Emerald Group Publishing Limited.
  • Boerman, S.C., E.A. van Reijmersdal, and P.C. Neijens. 2012. Sponsorship disclosure: Effects of duration on persuasion knowledge and Brand responses. Journal of Communication 62 no. 6: 1047–64.
  • Boerman, S.C., E.A. van Reijmersdal, and P.C. Neijens. 2015. Using eye tracking to understand the effects of Brand placement disclosure types in television programs. Journal of Advertising 44 no. 3: 196–207.
  • Buijzen, M., E.A. van Reijmersdal, and L.H. Owen. 2010. Introducing the PCMC model: an investigative framework for young people’s processing of commercialized media content. Communication Theory 20 no. 4: 427–50.
  • Cain, R.M. 2011. Embedded advertising on television: Disclosure, deception, and free speech rights. Journal of Public Policy & Marketing 30 no. 2: 226–38.
  • Campbell, M.C., G.S. Mohr, and P.W.J. Verlegh. 2013. Can disclosures lead consumers to resist covert persuasion? the important roles of disclosure timing and type of response. Journal of Consumer Psychology 23 no. 4: 483–95.
  • Daems, K., F. De Keyzer, P. De Pelsmacker, and I. Moons. 2019. Personalized and cued advertising aimed at children. Young Consumers 20 no. 2: 138–51.
  • De Pauw, P.,. L. Hudders, and V. Cauberghe. 2018. Disclosing brand placement to young children. International Journal of Advertising 37 no. 4: 508–25.
  • De Jans, S., I. Vanwesenbeeck, V. Cauberghe, L. Hudders, E. Rozendaal, and E.A. van Reijmersdal. 2018. The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising. Journal of Advertising 47 no. 3: 255–69.
  • Dens, N., P. De Pelsmacker, and Y. Verhellen. 2018. Better together? Harnessing the power of Brand placement through program sponsorship messages. Journal of Business Research 83, 151–9.
  • Folkvord, F., D.J. Anschütz, R.W. Wiers, and M. Buijzen. 2015. The role of attentional bias in the effect of food advertising on actual food intake among children. Appetite 84, 251–8.
  • Fransen, M.L., and B.M. Fennis. 2014. Comparing the impact of explicit and implicit resistance induction strategies on message persuasiveness. Journal of Communication 64 no. 5: 915–34.
  • Friestad, M., and P. Wright. 1994. The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research 21 no. 1: 1–31.
  • Guo, F., G. Ye, V.G. Duffy, M. Li, and Y. Ding. 2018. Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on Brand responses. Journal of Consumer Behaviour 17 no. 6: 519–31.
  • Hoy, M.G., and J.C. Andrews. 2004. Adherence of prime-time televised advertising disclosures to the “clear and conspicuous” standard: 1990 versus 2002. Journal of Public Policy & Marketing 23 no. 2: 170–82.
  • Hayes, A.F. 2013. Introduction to mediation, moderation, and conditional process analysis: a regression-based approach. New York: The Guilford Press.
  • Heath, R. 2000. Low involvement processing: a new model of brands and advertising. International Journal of Advertising 19 no. 3: 287–98.
  • Hudders, L., P. De Pauw, V. Cauberghe, K. Panic, B. Zarouali, and E. Rozendaal. 2017. Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: a future research agenda. Journal of Advertising 46 no. 2: 333–49.
  • Hudson, S., D. Hudson, and J. Peloza. 2008. Meet the parents: a parents’ perspective on product placement in children’s films. Journal of Business Ethics 80 no. 2: 289–304.
  • John, D.R. 1999. Consumer socialization of children: a retrospective look at twenty-five years of research. Journal of Consumer Research 26 no. 3: 183–213.
  • King, A. J. N. Bol, R. G. Cummins, and K. K. John. 2019. Improving visual behavior research in communication science: An overview, review, and reporting recommendations for using eye-tracking methods. Communication Methods and Measures : 1–29. doi:10.1080/19312458.2018.1558194.
  • Kirkorian, H.L., D.R. Anderson, and R. Keen. 2012. Age differences in online processing of video: an eye movement study. Child Development 83 no. 2: 497–507.
  • Laran, J., A.N. Dalton, and E.B. Andrade. 2011. The curious case of behavioral backlash: Why brands produce priming effects and slogans produce reverse priming effects. Journal of Consumer Research 37 no. 6: 999–1014.
  • Matthes, J., and B. Naderer. 2016. Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge. International Journal of Advertising 35 no. 2: 185–99.
  • Matthes, J., C. Schemer, and W. Wirth. 2007. More than meets the eye. Investigating the hidden impact of Brand placements in television magazines. International Journal of Advertising 26 no. 4: 477–503.
  • Naderer, B., J. Matthes, F. Marquart, and M. Mayrhofer. 2018. Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation. International Journal of Advertising 37 no. 2: 236–55.
  • Naderer, B., J. Matthes, and I. Spielvogel. 2019. How brands appear in children's movies. A systematic content analysis of the past 25 years. International Journal of Advertising 38 no. 2: 237–57.
  • Nairn, A., and C. Fine. 2008. Who’s messing with my mind? The implications of dual-process models for the ethics of advertising to children. International Journal of Advertising 27 no. 3: 447–70.
  • Petty, R.E., and J.T. Cacioppo. 1986. The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology 19, 123–205.
  • Piaget, J. 1929. The child’s conception of the world. London: Routledge & Kegan Paul.
  • Roskos-Ewoldsen, D.R., B. Roskos-Ewoldsen, and F.R.D. Carpentier. 2002. Media priming: A synthesis. In Media effects: Advances in theory and research. ed. J. Bryant and D. Zillmann, 97–120. Mahwah, NJ: Lawrence Erlbaum.
  • Rozendaal, E., M.A. Lapierre, E.A. van Reijmersdal, and M. Buijzen. 2011. Reconsidering advertising literacy as a defense against advertising effects. Media Psychology 14 no. 4: 333–54. no.
  • Sabbane, L.I., F. Bellavance, and J.C. Chebat. 2009. Recency versus repetition priming effects of cigarette warnings on nonsmoking teenagers: The moderating effects of cigarette‐Brand familiarity. Journal of Applied Social Psychology 39 no. 3: 656–82.
  • Smink, A.R., E.A. van Reijmersdal, and S.C. Boerman. 2017. Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In Advances in advertising research VIII. ed. V. Zabkar and M. Eisend, 85–96. Wiesbaden: Springer Fachmedien.
  • Spielvogel, I., J. Matthes, B. Naderer, and K. Karsay. 2018. A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content. Appetite 125, 63–71.
  • van Reijmersdal, E.A., S.C. Boerman, M. Buijzen, and E. Rozendaal. 2017. This is advertising! Effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence 46 no. 2: 328–42.
  • van Reijmersdal, E.A., P. Neijens, and E.G. Smit. 2009. A new branch of advertising: Reviewing factors that influence reactions to product placement. Journal of Advertising Research 49 no. 4: 429–49.
  • van Reijmersdal, E.A., E. Rozendaal, and M. Buijzen. 2012. Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames. Journal of Interactive Marketing 26 no. 1: 33–42. no.
  • Vanwesenbeeck, I., S.J. Opree, and T. Smits. 2017. Can disclosures aid children’s recognition of TV and website advertising?. In Advances in advertising research VIII. ed. V. Zabkar and M. Eisend, 45–57. Wiesbaden: Springer Gabler.
  • Wright, P., M. Friestad, and D.M. Boush. 2005. The development of marketplace persuasion knowledge in children, adolescents, and young adults. Journal of Public Policy & Marketing 24 no. 2: 222–33.