It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation

References

• Auty, S., and C. Lewis. 2004. Exploring children's choice: The reminder effect of product placement. Psychology and Marketing 21, no. 9: 697–713.
   Web of Science ®Google Scholar
• Audiovisual Media Services Directive (AVMSD). 2018. Directive 2018/1808 of the European Parliament and of the Council https://eur-lex.europa.eu/eli/dir/2018/1808/oj (Accessed 26 March 2020).
   Google Scholar
• Avramova, Y. R., P. De Pelsmacker, and N. Dens. 2018. How reading in a foreign versus native language moderates the impact of repetition-induced Brand placement prominence on placement responses. Journal of Brand Management 25, no. 6: 500–18.
   Web of Science ®Google Scholar
• Balachander, S., and S. Ghose. 2003. Reciprocal spillover effects: A strategic benefit of Brand extensions. Journal of Marketing 67, no. 1: 4–13.
   Web of Science ®Google Scholar
• Balasubramanian, S. K., J. A. Karrh, and H. Patwardhan. 2006. Audience response to Brand placements. An integrative framework and future research agenda. Journal of Advertising 35, no. 3: 115–41.
   Web of Science ®Google Scholar
• Bhatnagar, N., L. Aksoy, and S. A. Malkoc. 2003. Embedding brands within media content: The impact of message, media, and consumer characteristics on placement efficacy. In The psychology of entertainment media, ed. L. J. Shrum, 110–127. Mahwah, New Jersey: Erlbaum Psych Press.
   Google Scholar
• Beaufort, M. 2019. How candy placements in films influence children’s selection behavior in real-life shopping scenarios–an Austrian experimental field study. Journal of Children and Media 13, no. 1: 53–72.
   Web of Science ®Google Scholar
• Boerman, S. C., E. A. Van Reijmersdal, and P. C. Neijens. 2014. Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations. Psychology & Marketing 31, no.3: 214–24. doi:10.1002/mar.20688.
   Web of Science ®Google Scholar
• Boerman, S. C., E. A. van Reijmersdal, and P. C. Neijens. 2012. Sponsorship disclosure: Effects of duration on persuasion knowledge and Brand responses. Journal of Communication 62, no. 6: 1047–64.
   Web of Science ®Google Scholar
• Buijzen, M., E. A. van Reijmersdal, and L. Owen. 2010. Introducing the PCMC model: An investigative framework for young people’s processing of commercialized media content. Communication Theory 20, no. 4: 427–50.
   Web of Science ®Google Scholar
• Carpenter, S. 2018. Ten steps in scale development and reporting: A guide for researchers. Communication Methods and Measures 12, no.1: 25–44. doi:10.1080/19312458.2017.1396583.
   Web of Science ®Google Scholar
• De Houwer, J., S. Thomas, and F. Baeyens. 2001. Associative learning of likes and dislikes: A review of 25 years of research on human EC. Psychological Bulletin 127, no. 6: 853–69.
   PubMed Web of Science ®Google Scholar
• Dens, N., P. De Pelsmacker, M. Wouters, and N. Purnawirawan. 2012. Do you like what you recognize? Journal of Advertising 41, no. 3: 35–54.
   Web of Science ®Google Scholar
• Evans, N. J., J. Phua, J. Lim, and H. Jun. 2017. Disclosing instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising 17, no. 2: 138–49. no:
   Google Scholar
• Friestad, M., and P. Wright. 1994. The persuasion knowledge model: How people cope with persuasion attempts. Journal of Consumer Research 21, no. 1: 1–31.
   Web of Science ®Google Scholar
• Gupta, P. B., and K. R. Lord. 1998. Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues & Research in Advertising 20, no. 1: 47–59.
   Google Scholar
• Ham, C., M. R. Nelson, and S. Das. 2015. How to measure persuasion knowledge. International Journal of Advertising 34, no. 1: 17–53. no:
   Web of Science ®Google Scholar
• Hayes, A. F. 2018. Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York: The Guilford Press.
   Google Scholar
• Hudson, S., D. Hudson, and J. Peloza. 2008. Meet the parents: A parents’ perspective on product placement in children’s films. Journal of Business Ethics 80, no. 2: 289–304.
   Web of Science ®Google Scholar
• Hwang, Y., and S. H. Jeong. 2016. This is a sponsored blog post, but all opinions are my own’: The effects of sponsorship disclosure on responses to sponsored blog posts. Computers in Human Behavior 62: 528–35.
   Web of Science ®Google Scholar
• Kamleitner, B., and A. K. Jyote. 2013. How using versus showing interaction between characters and products boosts product placement effectiveness. International Journal of Advertising 32, no. 4: 633–53.
   Web of Science ®Google Scholar
• King, A. J., N. Bol, R. G. Cummins, and K. K. John. 2019. Improving visual behavior research in communication science: An overview, review, and reporting recommendations for using eye-tracking methods. Communication Methods and Measures 13, no.3: 149–77. doi:10.1080/19312458.2018.1558194.
   Web of Science ®Google Scholar
• Knoll, J., H. Schramm, C. Schallhorn, and S. Wynistorf. 2015. Good guy vs. bad guy: The influence of parasocial interactions with media characters on Brand placement effects. International Journal of Advertising 34, no. 5: 720–43.
   Web of Science ®Google Scholar
• Kroeber-Riel, W. 1984. Emotional product differentiation by classical conditioning (with consequences for the low-involvement hierarchy). In Advances in consumer research, ed. T. C. Kinnear, 538–543. Ann Arbor, MI: Association for Consumer Research.
   Google Scholar
• Liljander, V., J. Gummerus, and M. Söderlund. 2015. Young consumers’ responses to suspected covert and overt blog marketing. Internet Research 25, no. 4: 610–32.
   Web of Science ®Google Scholar
• Matthes, J., and B. Naderer. 2016. Product placement disclosures: Exploring the moderating effect of placement frequency on Brand responses via persuasion knowledge. International Journal of Advertising 35, no. 2: 185–99.
   Web of Science ®Google Scholar
• Matthes, J., C. Schemer, and W. Wirth. 2007. More than meets the eye. Investigating the hidden impact of Brand placements in television magazines. International Journal of Advertising 26, no. 4: 477–503.
   Web of Science ®Google Scholar
• Matthes, J., W. Wirth, C. Schemer, and N. Pachoud. 2012. Tiptoe or tackle? the role of product placement prominence and program involvement for the mere exposure effect. Journal of Current Issues & Research in Advertising 33, no. 2: 129–45.
   Google Scholar
• Mittal, B. 1994. Public assessment of TV advertising: Faint praise and harsh criticism. Journal of Advertising Research 34, no. 1: 35–54.
   Web of Science ®Google Scholar
• Moriarty, E. S., and S. Everett. 1994. Commercial breaks: A viewing behavior study. Journalism Quarterly 71, no. 2: 346–55.
   Web of Science ®Google Scholar
• Muzellec, L., T. Lynn, and M. Lambkin. 2012. Branding in fictional and virtual environments: Introducing a new conceptual domain and research agenda. European Journal of Marketing 46, no. 6: 811–26.
   Web of Science ®Google Scholar
• Naderer, B., J. Matthes, and I. Spielvogel. 2019. How brands appear in children's movies. A systematic content analysis of the past 25 years. International Journal of Advertising 38, no. 2: 237–57.
   Web of Science ®Google Scholar
• Naderer, B., J. Matthes, and P. Zeller. 2018b. Placing snacks in children's movies: Cognitive, evaluative, and conative effects of product placements with character product interaction. International Journal of Advertising 37, no. 6: 852–70.
   Web of Science ®Google Scholar
• Naderer, B., J. Matthes, F. Marquart, and M. Mayrhofer. 2018a. Children's attitudinal and behavioral reactions to product placements: Investigating the role of placement frequency, placement integration, and parental mediation. International Journal of Advertising 37, no. 2: 236–55.
   Web of Science ®Google Scholar
• Nairn, A., and C. Fine. 2008. Who's messing with my mind? The implications of dual-process models for the ethics of advertising to children. International Journal of Advertising 27, no. 3: 447–70.
   Web of Science ®Google Scholar
• Russell, C. A. 2002. Investigating the effectiveness of product placements in television shows: The role of modality and plot connection congruence on Brand memory and attitude. Journal of Consumer Research 29, no. 3: 306–18.
   Web of Science ®Google Scholar
• Russell, C. A., B. B. Stern, and B. B. Stern. 2006. Consumers, characters, and products: A balance model of sitcom product placement effects. Journal of Advertising 35, no. 1: 7–21.
   Web of Science ®Google Scholar
• Schemer, C., J. Matthes, W. Wirth, and S. Textor. 2008. Does “passing the courvoisier” always pay off? positive and negative evaluative conditioning effects of Brand placements. Psychology & Marketing 25, no. 10: 923–43.
   Web of Science ®Google Scholar
• Spielvogel, I., Naderer, B., & Matthes, J. (2020). Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union. International Journal of Advertising, 1–21. doi:10.1080/02650487.2020.1781478
   Google Scholar
• Strick, M., R. W. Holland, R. B. van Baaren, and A. Van Knippenberg. 2012. Those who laugh are defenseless: How humor breaks resistance to influence. Journal of Experimental Psychology Applied 18, no. 2: 213–23.
   PubMed Web of Science ®Google Scholar
• Sutherland, L. A., T. MacKenzie, L. A. Purvis, and M. Dalton. 2011. Prevalence of food and beverage brands in movies: 1996–2005. Pediatrics 125, no. 3: 468–74.
   Web of Science ®Google Scholar
• Sweldens, S., S. M. J. Van Osselaer, and C. Janiszewski. 2010. Evaluative conditioning procedures and the resilience of conditioned Brand attitudes. Journal of Consumer Research 37, no. 3: 473–89.
   Web of Science ®Google Scholar
• van Reijmersdal, E. A. 2009. Brand placement prominence: Good for memory! bad for attitudes?. Journal of Advertising Research 49, no. 2: 151–3.
   Web of Science ®Google Scholar
• van Reijmersdal, E. A., N. Lammers, E. Rozendaal, and M. Buijzen. 2015. Disclosing the persuasive nature of advergames: Moderation effects of mood on Brand responses via persuasion knowledge. International Journal of Advertising 34, no. 1: 70–84.
   Web of Science ®Google Scholar
• van Reijmersdal, A. E., M. L. Fransen, G. van Noort, S. J. Opree, L. Vandeberg, S. Reusch, F. van Liesehout, and S. C. Boerman. 2016. Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. The American Behavioral Scientist 60, no. 12: 1458–74.
   PubMed Web of Science ®Google Scholar
• Verhellen, Y., N. Dens, and P. De Pelsmacker. 2013. Consumer responses to brands placed in youtube movies: The effect of prominence and celebrity endorser expertise. Journal of Electronic Commerce Research 14, no. 4: 287–303.
   Web of Science ®Google Scholar
• Verhellen, Y., Dens, N., and P. De Pelsmacker. 2016. Do I know you? how Brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies. Marketing Letters 27, no. 3: 461–71.
   Web of Science ®Google Scholar
• Watercutter, A. 2014. The 10 best apple gags from futurama and the simpsons. https://www.wired.com/2014/02/simpsons-futurama-apple-gags/
   Google Scholar
• Wei, M. L., E. Fischer, and K. J. Main. 2008. An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing. Journal of Public Policy & Marketing 27, no. 1: 34–44.
   Web of Science ®Google Scholar
• Wright, P., M. Friestad, and D. M. Boush. 2005. The development of marketplace persuasion knowledge in children, adolescents, and young adults. Journal of Public Policy & Marketing 24, no. 2: 222–33.
   Web of Science ®Google Scholar
• Yang, M., and D. R. Roskos-Ewoldsen. 2007. The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and Brand-choice behavior. Journal of Communication 57, no. 3: 469–89.
   Web of Science ®Google Scholar
• Yeshin, T. 1998. Integrated marketing communications. Butterworth-Heinemann: Oxford.
   Google Scholar
• Zajonc, R. B. 1968. Attitudinal effects of mere exposure. Journal of Personality and Social Psychology 9, no. 2, Pt.2: 1–27.
   PubMed Web of Science ®Google Scholar
• Zajonc, R. B. 1980. Feeling and thinking: Preferences need no inferences. American Psychologist 35, no. 2: 151–75.
   Web of Science ®Google Scholar