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International Journal of Advertising
The Review of Marketing Communications
Volume 40, 2021 - Issue 1: Icoria Special Issue ; Guest editors: Sara Rosengren and Martin Eisend
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Editorial

Full disclosure: advertising is more than meets the eye

Sara Rosengren
&
Martin Eisend
Pages 1-4 | Published online: 16 Mar 2021

References

  • Boerman, S. C., T. Tessitore, and C. M. Müller. 2021. Long-term effects of Brand placement disclosure on persuasion knowledge and Brand responses. International Journal of Advertising
  • Dahlen, M., and S. Rosengren. 2016. If advertising won’t die, what will it be? Toward a working definition of advertising. Journal of Advertising 45, no. 3: 334–45.
  • Dahlen, M., S. Rosengren, and J. Karsberg. 2018. The effects of signaling monetary and creative effort in ads: Advertising effort can go a long way influencing B2B clients, employees, and investors. Journal of Advertising Research 58, no. 4: 433–42.
  • De Pelsmacker, P. 2020. What is wrong with advertising research and how can we fix it? International Journal of Advertising. DOI:10.1080/02650487.2020.1827895.
  • Eisend, M., and S. Rosengren. 2020. The more the merrier: dealing with a multitude of advertising effects. International Journal of Advertising 39, no. 2: 187–90.
  • Naderer, B., J. Matthes, and S. Bintinger. 2021. It is just a spoof: spoof placements and their impact on conceptual persuasion knowledge, Brand memory, and Brand evaluation. International Journal of Advertising
  • Pfeuffer, A., and J. Huh. 2021. Effects of different sponsorship disclosure message types on consumers’ trust and attitudes. International Journal of Advertising
  • Schaefer, S. D., R. Terlutter, and S. Diehl. 2020. Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains. International Journal of Advertising 39, no. 2: 191–212.
  • Segijn, C. M., and H. A. Voorveld. 2021. A first step in unraveling synced advertising effectiveness. International Journal of Advertising
  • Singh, C., and L. Ang. 2021. Persuasive effects in social media: the case of envy. International Journal of Advertising
  • Spielvogel, I., B. Naderer, and J. Matthes. 2021. Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union. International Journal of Advertising

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