The practice of systems marketing in the French packaging industry

References

• Anonymous . 1967 . “How systems selling is revolutionizing marketing” . Business Management , June : 60 – 86 .
   Google Scholar
• Hannaford , W. J. 1974 . “A comparative study of systems selling by industrial distributors” . Ohio State University . unpublished Ph.D. thesis
   Google Scholar
• Hannaford , W. J. 1976 . “Systems selling: Problems and benefits for buyers and sellers” . Industrial Marketing Management , 5 : 139 – 165 .
   Web of Science ®Google Scholar
• Levitt , T. 1983 . “After the sale is over” . Harvard Business Review , Sept‐Oct : 87 – 93 .
   Google Scholar
• Mattsson , Lars‐Gunner . 1973 . “Systems selling as a strategy in industrial markets” . Industrial Marketing Management , 13 : 107 – 120 .
   Google Scholar
• Mattsson , Lars‐Gunner . Recent Research on the Inter‐nationalisation of Business . Proceedings from the Annual Meeting of the European International Business Association . December , Uppsala, Sweden. “Cooperation between firms in international systems selling” , Edited by: Mattsson , L. G. and Weidersheim‐Paul , F. pp. 160 – 171 .
   Google Scholar
• Mattsson , Lars‐Gunner . 1983 . “Design of supply systems for technology transfers—an analysis from the equipment suppliers’ point of view” . In Mergers: Motives, Modes, Methods Edited by: Goldberg , W. H. 189 – 216 . Gower
   Google Scholar
• Page , Albert L. and Siemplenski , Michael . 1983 . “Product systems marketing” . Marketing Management , 12 : 39 – 99 .
   Google Scholar
• Thurnborg and Werner . 1975 . “Communication and organisation in systems selling” . Vair of Linkoping, mimeographed in Swedish
   Google Scholar
• Thurnborg , Werner and Mattsson . “Marketing communication in systems selling” . Working Paper presented at EIASM workshop . December , Brussels. pp. 12 – 13 .
   Google Scholar