Consumer perceptions of ATMS: An application of neural networks

References

• Andreasen , Alan R. 1977 . “A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures” . Journal of Consumer Affairs , 11 Winter : 11 – 24 .
   Google Scholar
• Cook , Robert Lorin and Schleede , John M. 1988 . “Application of Expert Systems to Advertising” . Journal of Advertising Research , June July : 47 – 55 .
   Google Scholar
• Curry , B. and Moutinho , L. 1991a . “Expert Systems and Marketing Strategy: An Application to Site Locations” . Journal of Marketing Channels , 1 ( 1 )
   Google Scholar
• Curry , B. and Moutinho , L. 1991b . “Artificial Intelligence in Marketing: An Application to Strategic Analysis” . In Enchanting Knowledge Development in Marketing. , Edited by: Gilly , Mary C. American Marketing Association .
   Google Scholar
• Ellis , Robert , LeMay , Stephen and Arnold , Danny . “A Transportation Back‐haul Pricing Model: An Application of Neural Network Technology” . Proceedings of the 1991 AMA Micro Computers in the Marketing Education Conference . Edited by: Johnson , Charles , Karakaya , Fahri and Laric , Michael . pp. 1 – 11 . Chicago, IL : American Marketing Association .
   Google Scholar
• 1988 . “Survey of Plastic Cards” . Financial Times , 15 September : 5 Section 3
   Google Scholar
• Howcroft , Barry . “Customer Service in Selected Branches of a UK Clearing Bank: A Pilot Survey” . The Services‐Manufacturing Divide: Synergies and Dilemmas, Proceedings of the Service Industries Management Research Unit Conference . September 25–26 . Cardiff Business School, University of Wales College of Cardiff .
   Google Scholar
• Howcroft , J. B. and Lavis , J. 1986 . The New Revolution in Structure Strategy , 64 – 72 . 173 – 182 . Oxford : Blackwell .
   Google Scholar
• Jeffries , Clark . 1989 . “An Alternative Formation of High Order Neurodynamics” . International Journal of Neural Networks , : 1
   Google Scholar
• Kennedy , Mary Susan . “Artificial Intelligence in Media Planning: An Exploration of Neural Networks” . American Marketing Association Educators’ Summer Conference Proceedings . Chicago, IL. Enhancing Knowledge Development in Marketing. , Edited by: Gilly . Vol. 2 , pp. 390 – 397 . American Marketing Association .
   Google Scholar
• Kohonen , T. 1988 . Self‐Organization and Associative Memory , New York : Springer .
   Google Scholar
• Kutler , J. 1982 . “Consumers’ Acceptance of ATMs” . Credit , January/February : 24 – 25 .
   Google Scholar
• Laroche , M. , Rosenblatt , J. A. and Manning , T. 1986 . “Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments” . International Journal of Bank Marketing , 4 ( 1 ) : 35 – 55 .
   Google Scholar
• Leblanc , Gaston . 1990 . “Customer Motivations: Use and Non‐Use of Automated Banking” . International Journal of Bank Marketing , 8 ( 4 ) : 36 – 40 .
   Google Scholar
• Lederman , Cary Jon . 1989 . “ATM Strategies: Looking Ahead” . Journal of Retail Banking , 11 ( 4 ) Winter : 17 – 26 .
   Google Scholar
• Leonard , Myron and Spencer , Austin . 1991 . “The Importance of Image as a Competitive Strategy: An Exploratory Study in Commercial Banks” . International Journal of Bank Marketing , 9 ( 4 ) : 25 – 29 .
   Google Scholar
• Marr , Norman E. and Prendergast , Gerald P. 1991 . “Strategies for Retailing Technologies at Maturity: A Retail Banking Case Study” . Journal of International Consumer Marketing , 3 ( 3 ) : 99 – 125 .
   Google Scholar
• Marr , Norman E. and Prendergast , Gerald P. 1990 . “Human Tellers: Who needs them?” . International Journal of Bank Marketing , 8 ( 2 ) : 32 – 39 .
   Google Scholar
• McClelland , J. L. and Rumelhart , D. E. 1986 . “Parallel Distributed Processing: Explorations in the Microstructure of Cognition” , Volumes 1 and 2 , Cambridge, MA : MIT Press/Bradford Books .
   Google Scholar
• Minski , M. and Papert , S. 1969 . Perceptions , Cambridge, MA : MIT Press .
   Google Scholar
• Mitri , M. , Evrigen , C. and Tamer Cavusgill , S. “The Country Consultant: An Expert System for the International Marketing Executive” . American Marketing Association Conference on Microcomputers in Marketing Education . San Diego, USA.
   Google Scholar
• Moutinho , Luiz and Meiden , Arthur . 1989 . “Bank Customers’ Perceptions, Innovations and New Technology” . International Journal of Bank Marketing , 7 ( 2 ) : 22 – 27 .
   Google Scholar
• Moutinho , Luiz and Brownlie , Douglas T. 1989 . “Customer Satisfaction with Bank Services: A Multidimensional Space Analysis” . International Journal of Bank Marketing , 7 ( 5 ) : 23 – 27 .
   Google Scholar
• Murdock , G. and Franz , L. 1983 . “Habit and Perceived Risk as Factors in the Resistance to the Use of ATMS” . Journal of Retail Banking , 5 ( 2 ) Summer : 20 – 29 .
   Google Scholar
• Nease , Catherine Bond . 1989 . “A Positive Pricing Strategy for ATMs” . Bank Marketing , 21 ( 2 ) February : 26 – 29 .
   Google Scholar
• Rangaswamy , Arvind , Jehoshua , Eliashberg , Burke , Raymond R. and Wind , Jerry . 1989 . “Developing Marketing Expert Systems: An Application to International Negotiations” . Journal of Marketing , 53 October : 24 – 39 .
   Web of Science ®Google Scholar
• Schram , Jamie . 1991 . “How Students Choose their Banks” . United States Banker , 101 ( 10 ) October : 75 – 78 .
   Google Scholar
• Stevens , Robert E. , Warren , William E. and Martin , Rinne T. 1989 . “Nonadopters of Automatic Teller Machines” . Akron Business and Economic Review , 20 Fall : 55 – 63 .
   Google Scholar
• Touretski , D. S. and Pomerleau , D. A. 1989 . “What's Hidden in the Hidden Layers?” . BYTE , 14 ( 8 )
   Google Scholar
• Wasserman , Philip D. 1989 . Neural Computing: Theory and Practice , New York : Van Nostrand Reinhold .
   Google Scholar