References
- Easton , Geoff and Easton , David M. 2003 . Marketing Journals and the Research Assessment Exercise . Journal of Marketing Management , 19 : 5 – 25 .
- Greenacre , Michael J. 1984 . Theory and Applications of Correspondence Analysis , Academic Press : London .
- Hoffman , Donna L. and Franke , George R. 1986 . Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research . Journal of Marketing Research , 23 August : 213 – 227 .
- Weller , Susan C. and Romney , A. Kimball . 1990 . Metric Scaling: Correspondence Analysis , Sage University Paper Series on Quantitative Applications in the Social Sciences Vol. 07-075 , Ca : Newbury Park .