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Journal of Marketing Management Volume 32, 2016 - Issue 5-6: Customer Engagement
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Brand marketing, big data and social innovation as future research directions for engagement

Bobby J. CalderMarketing Department, Kellogg School of Management, Northwestern University, Evanston, IL, USACorrespondence[email protected]
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,
Edward C. MalthouseIntegrated Marketing Communications, Medill School, Northwestern University, Evanston, IL, USAView further author information
&
Ewa MaslowskaIntegrated Marketing Communications, Medill School, Northwestern University, Evanston, IL, USAView further author information
Pages 579-585 | Published online: 04 Apr 2016

References

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