References
- Bowden, J. L. (2009). The process of customer engagement: A conceptual framework. Journal of Marketing Theory and Practice, 17(1), 63–74. doi:10.2753/MTP1069-6679170105
- Bowden, J. L., Gabbott, M., & Naumann, K. (2015). Service relationships and the customer disengagement-engagement conundrum. Journal of Marketing Management, 31(7–8), 774–806. doi:10.1080/0267257X.2014.983143
- Brodie, R. J., Hollebeek, L. D., Ilic, A., & Juric, B. (2011). Customer engagement: Conceptual domain, fundamental propositions & implications for research in service marketing. Journal of Service Research, 14(3), 252–271. doi:10.1177/1094670511411703
- Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105–114. doi:10.1016/j.jbusres.2011.07.029
- Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing, 23(4), 321–331. doi:10.1016/j.intmar.2009.07.002
- Calder, B., Malthouse, E. C., & Maslowska, E. (2016). Brand marketing, big data and social innovation as future research directions for engagement. Journal of Marketing Management, 32, 579−585. doi:10.1080/0267257X.2016.1144326
- Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: A uses and gratifications perspective. Journal of Strategic Marketing. Advance online publication. doi:10.1080/0965254X.2015.1095222
- Goldsmith, R. E., Flynn, L. R., & Clark, R. A. (2011). Materialism and brand engagement as shopping motivations. Journal of Retailing and Consumer Services, 18(4), 278–284. doi:10.1016/j.jretconser.2011.02.001
- Groeger, L., Moroko, L., & Hollebeek, L. (2016). Capturing value from non-paying consumers’ engagement behaviours: Field evidence and development of a theoretical model. Journal of Strategic Marketing. Advance online publication. doi:10.1080/0965254X.2015.1095223
- Hollebeek, L. D. (2011a). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27(7-8), 785–807. doi:10.1080/0267257X.2010.500132
- Hollebeek, L. D. (2011b). Exploring customer brand engagement: Definition & themes. Journal of Strategic Marketing, 19(7), 555–573. doi:10.1080/0965254X.2011.599493
- Hollebeek, L. D. (2013). The customer engagement/value interface: An exploratory investigation. Australasian Marketing Journal (AMJ), 21(1), 17–24. doi:10.1016/j.ausmj.2012.08.006
- Hollebeek, L. D., & Chen, T. (2014). Exploring positively- versus negatively-valenced brand engagement: A conceptual model. Journal of Product & Brand Management, 23(1), 62–74. doi:10.1108/JPBM-06-2013-0332
- Hollebeek, L. D., Conduit, J., Sweeney, J., Soutar, G., Karpen, I. O., Jarvis, W., & Chen, T. (2016). Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management, 32, 586−594. doi:10.1080/0267257X.2016.1144340
- Hollebeek, L. D., Glynn, M., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149–165. doi:10.1016/j.intmar.2013.12.002
- Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-creation: A service system perspective. Journal of Service Research, 17(3), 247–261. doi:10.1177/1094670514529187
- Juric, B., Smith, S., & Wilks, G. (2016). Negative customer brand engagement: An overview of conceptual and blog-based findings. In R. J. Brodie, L. D. Hollebeek, & J. Conduit (Eds.), Customer engagement: Contemporary issues and challenges (pp. 272). Singapore: Routledge.
- Kumar, V., & Pansari, A. (2015). Competitive advantage through engagement. Journal of Marketing Research. Advance online publication. doi:10.1509/jmr.15.0044
- Leeflang, P. (2011). Paving the way for ‘distinguished marketing’. International Journal of Research in Marketing, 28(2), 76–88. doi:10.1016/j.ijresmar.2011.02.004
- MSI - Marketing Science Institute (2014, November 23). 2014-2016 Research Priorities. Retrieved from http://www.msi.org/research/index.cfm?id=271
- Sawhney, M., Verona, G., & Prandelli, E. (2005). Collaborating to create: The internet as a platform for customer engagement in product innovation. Journal of Interactive Marketing, 19(4), 4–17. doi:10.1002/dir.20046
- Scott, J., & Craig-Lees, M. (2010). Audience engagement and its effects on product placement recognition. Journal of Promotion Management, 16(1/2), 39–58. doi:10.1080/10496490903571803
- So, K. K. F., King, C., & Sparks, B. (2014). Customer engagement with tourism brands: Scale development and validation. Journal of Hospitality & Tourism Research, 38(3), 304–329. doi:10.1177/1096348012451456
- Sprott, D., Czellar, S., & Spangenberg, E. (2009). The importance of a general measure of brand engagement on market behavior: Development and validation of a scale. Journal of Marketing Research, 46(1), 92–104. http://dx.doi.org/10.1509/jmkr.46.1.92
- Van Doorn, J., Lemon, K. E., Mittal, V., Naβ, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13(3), 253–266. doi:10.1177/1094670510375599
- Verleye, K., Gemmell, P., & Rangarajan, D. (2014). Managing engagement behaviors in a network of customers and stakeholders: Evidence from the nursing home sector. Journal of Service Research, 17(1), 68–84. doi:10.1177/1094670513494015
- Vivek, S., Beatty, S., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122–146. doi:10.2753/MTP1069-6679200201