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Journal of Marketing Management Volume 32, 2016 - Issue 15-16: Contemporary Issues in Museums and Heritage Marketing Management
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Editorial

Contemporary issues in museums and heritage marketing management: introduction to the special issue

Babak TaheriHeriot-Watt University, Edinburgh, UKCorrespondence[email protected]
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,
Kevin O’GormanHeriot-Watt University, Edinburgh, UKView further author information
&
Ian BaxterUniversiry of Suffolk, UKView further author information
Pages 1387-1391 | Published online: 08 Oct 2016

References

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