Brand heritage as a temporal perception: conceptualisation, measure and consequences

References

• Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.
   Web of Science ®Google Scholar
• Athwal, N., & Harris, L. C. (2018). Examining how brand authenticity is established and maintained: The case of the reverso. Journal of Marketing Management, 34(3–4), 347–369.
   Web of Science ®Google Scholar
• Baker, S., & Kennedy, P. (1994). Death by nostalgia: A diagnosis of context-specific cases. NA - Advances in Consumer Research, 21, 169–174.
   Google Scholar
• Baldwin, M., Biernat, M., & Landau, M. J. (2015). Remembering the real me: Nostalgia offers a window to the intrinsic self. Journal of Personality and Social Psychology, 108(1), 128–147.
   PubMed Web of Science ®Google Scholar
• Balmer, J. M. T. (2011). Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy. European Journal of Marketing, 45(9/10), 1380–1398.
   Web of Science ®Google Scholar
• Balmer, J. M. T. (2013). Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them? Corporate Communications: An International Journal, 18(3), 290–326.
   Google Scholar
• Balmer, J. M. T., & Burghausen, M. (2015). Explicating corporate heritage, corporate heritage brands and organisational heritage. Journal of Brand Management, 22(5), 364–384.
   Web of Science ®Google Scholar
• Balmer, J. M. T., & Burghausen, M. (2019). Marketing, the past and corporate heritage. Marketing Theory, 19(2), 217–227.
   Web of Science ®Google Scholar
• Balmer, J. M. T., Greyser, S., & Urde, M. (2006). The crown as a corporate brand: Insights from monarchies. Journal of Brand Management, 14(1–2), 137–161.
   Google Scholar
• Bergadaa, M. M. (1990). The role of time in the action of the consumer. Journal of Consumer Research, 17(3), 289.
   Web of Science ®Google Scholar
• Beverland, M. (2006). The “real thing”: Branding authenticity in the luxury wine trade. Journal of Business Research, 59(2), 251–258.
   Web of Science ®Google Scholar
• Beverland, M., Wilner, S. J. S., & Micheli, P. (2015). Reconciling the tension between consistency and relevance: Designthinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43(5), 589–609.
   Web of Science ®Google Scholar
• Blombäck, A., & Brunninge, O. (2009). Corporate identity manifested through historical references. Corporate Communications: An International Journal, 14(4), 404–419.
   Google Scholar
• Bollen, K. A. (1989). Structural equations with latent variables. New York: Wiley.
   Google Scholar
• Brown, S. (2001). Marketing for muggles: The Harry Potter way to higher profits. Journal of Marketing Management, 17(5:6), 463–479.
   Google Scholar
• Burghausen, M., & Balmer, J. M. T. (2014). Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research, 67(11), 2311–2323.
   Web of Science ®Google Scholar
• Burghausen, M., & Balmer, J. M. T. (2015). Corporate heritage identity stewardship: A corporate marketing perspective. European Journal of Marketing, 49(1/2), 22–61.
   Web of Science ®Google Scholar
• Chin, W. W. (1998). Issues and opinion on structural equation modeling. MIS Quarterly, 22(March), vii–xvi.
   Google Scholar
• Chronis, A. (2005). Our Byzantine heritage: Consumption of the past and its experiential benefits. Journal of Consumer Marketing, 22(4), 213–222.
   Google Scholar
• Churchill, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64.
   Web of Science ®Google Scholar
• Cooper, H., Merrilees, B., & Miller, D. (2015). Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands. Journal of Brand Management, 22(5), 412–430.
   Web of Science ®Google Scholar
• Desai, P. S., Kalra, A., & Murthi, B. P. (2008). When old is gold: The role of business longevity in risky situations. Journal of Marketing, 72(1), 95–107.
   Web of Science ®Google Scholar
• Di Lampedusa, G. (1911). The Leopard. London: Collins and Harvill Press.
   Google Scholar
• Dion, D., & Borraz, S. (2015). Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry. Journal of Retailing and Consumer Services, 22, 77–84.
   Web of Science ®Google Scholar
• Dubow, J. S., & Childs, N. M. (1998). New coke, mixture perception, and the flavor balance hypothesis. Journal of Business Research, 43(3), 147–155.
   Web of Science ®Google Scholar
• Erdem, Swait, J., & Valenzuela, A. (2006). Brands as signals: A cross-country validation study. Journal of Marketing, 70(1), 34–49.
   Web of Science ®Google Scholar
• Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of Consumer Research, 31(1), 191–198.
   Web of Science ®Google Scholar
• Erdem, T., Swait, J., & Louviere, J. (2002). The impact of brand credibility on consumer price sensitivity. International Journal of Research in Marketing, 19(1), 1–19.
   Web of Science ®Google Scholar
• Fabrigar, L. R., Wegener, D. T., MacCallum, R. C., & Strahan, E. J. (1999). Evaluating the use of exploratory factor analysis in psychological research. Psychological Methods, 4(3), 272–299.
   Web of Science ®Google Scholar
• Ford, J. B., Merchant, A., Bartier, A. L., & Friedman, M. (2018). The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States. Journal of Business Research, 83(September2017), 19–29.
   Web of Science ®Google Scholar
• Fraisse, P. (1984). Perception and estimation of time. Annual Review of Psychology, 35, 1–36.
   PubMed Web of Science ®Google Scholar
• Fritz, K., Schoenmueller, V., & Bruhn, M. (2017). Authenticity in branding – Exploring antecedents and consequences of brand authenticity. European Journal of Marketing, 51(2), 324–348.
   Web of Science ®Google Scholar
• Geertz, C. (1973). Person, time, and conduct in Bali. In C. Geertz (Ed.), The interpretation of cultures: Selected essays (pp. 360–411). New York: Basic Books.
   Google Scholar
• Gerbing, D. W., & Hamilton, J. G. (1996). Viability of exploratory factor analysis as a precursor to confirmatory factor analysis. Structural Equation Modeling, 3(1), 62–72.
   Web of Science ®Google Scholar
• Goulding, C. (2001). Romancing the past: Heritage visiting and the nostalgic consumer. Psychology & Marketing, 18(6), 565–592.
   Web of Science ®Google Scholar
• Guèvremont, A. (2018). Creating and interpreting brand authenticity: The case of a young brand. Journal of Consumer Behaviour, 17(6), 505–518.
   Web of Science ®Google Scholar
• Hair, J. F., Babin, B. J., & Krey, N. (2017). Covariance-based structural equation modeling in the journal of advertising: Review and recommendations. Journal of Advertising, 46(1), 163–177.
   Web of Science ®Google Scholar
• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2009). Multivariate data analysis (7th ed.). Pearson: Harlow.
   Google Scholar
• Hakala, U., Lätti, S., & Sandberg, B. (2011). Operationalising brand heritage and cultural heritage. Journal of Product & Brand Management, 20(6), 447–456.
   Google Scholar
• Hamlin, R. P., Bishop, D., & Mather, D. W. (2015). ‘Marketing earthquakes’: A process of brand and market evolution by punctuated equilibrium. Marketing Theory, 15(3), 299–320.
   Web of Science ®Google Scholar
• Hartog, F. (2015). Regimes of historicity: Presentism and experiences of time. New York: Columbia University Press.
   Google Scholar
• Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
   Web of Science ®Google Scholar
• Higson, A. (2014). Nostalgia is not what it used to be: Heritage films, nostalgia websites and contemporary consumers. Consumption Markets and Culture, 17(2), 120–142.
   Web of Science ®Google Scholar
• Holbrook, M. B. (1993). Nostalgia and consumption preferences: Some emerging patterns of consumer tastes. Journal of Consumer Research, 20(2), 245.
   Web of Science ®Google Scholar
• Holt, D. B. (2002). Why do brands cause trouble? A dialectical theory of consumer culture and branding. Journal of Consumer Research, 29(1), 70–90.
   Web of Science ®Google Scholar
• Hudson, B. T. (2011). Brand heritage and the renaissance of Cunard. European Journal of Marketing, 45(9/10), 1538–1556.
   Web of Science ®Google Scholar
• Ilicic, J., & Webster, C. M. (2016). Being true to oneself: Investigating celebrity brand authenticity. Psychology & Marketing, 33(6), 410–420.
   Web of Science ®Google Scholar
• Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(January), 1–22.
   Web of Science ®Google Scholar
• Keller, K. L. (2016). Reflections on customer-based brand equity: Perspectives, progress, and priorities. AMS Review, 6(1–2), 1–16.
   Google Scholar
• Keller, K. L., & Lehmann, D. R. (2006). Brand and branding: Research findings and future priorities. Marketing Science, 25(6), 740–759.
   Web of Science ®Google Scholar
• Kessous, A. (2015). Nostalgia and brands: A sweet rather than a bitter cultural evocation of the past. Journal of Marketing Management, 31(17–18), 1899–1923.
   Web of Science ®Google Scholar
• Leigh, T. W., Peters, C., & Shelton, J. (2006). The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption. Journal of the Academy of Marketing Science, 34(4), 481–493.
   Web of Science ®Google Scholar
• Lowenthal, D. (2015). The past is a foreign country-revisited. Cambridge: Cambridge University Press.
   Google Scholar
• MacKenzie, S. B. (2003). The dangers of poor construct conceptualization. Journal of the Academy of Marketing Science, 31(3), 323–326.
   Web of Science ®Google Scholar
• Marketing Science Institute (MSI). (2016). Research priorities 2016–2018. Author. Retrieved from http://www.msi.org/uploads/articles/MSI_RP16-18.pdf
   Google Scholar
• Martino, V., & Lovari, A. (2016). When the past makes news: Cultivating media relations through brand heritage. Public Relations Review, 42(4), 539–547.
   Web of Science ®Google Scholar
• McCrone, D., Morris, A., & Kiely, R. (1995). Scotland - the brand: The making of Scottish heritage. Edinburgh: Edinburgh University Press.
   Google Scholar
• Merchant, A., Ford, J. B., Dianoux, C., & Herrmann, J. L. (2016). Development and validation of an emic scale to measure ad-evoked nostalgia in France. International Journal of Advertising, 35(4), 706–729.
   Web of Science ®Google Scholar
• Merchant, A., LaTour, K. A., Ford, J. B., & LaTour, M. S. (2018). Should cookie monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons. Psychology & Marketing, 35(1), 64–78.
   Web of Science ®Google Scholar
• Merchant, A., & Rose, G. M. (2013). Effects of advertising-evoked vicarious nostalgia on brand heritage. Journal of Business Research, 66(12), 2619–2625.
   Web of Science ®Google Scholar
• Merrilees, B. (2005). Radical brand evolution: A case-based framework. Journal of Advertising Research, 45(2), 201–210.
   Web of Science ®Google Scholar
• Morhart, F., Malär, L., Guèvremont, A., Girardin, F., & Grohmann, B. (2015). Brand authenticity: An integrative framework and measurement scale. Journal of Consumer Psychology, 25(2), 200–218.
   Web of Science ®Google Scholar
• Napoli, J., Dickinson, S. J., Beverland, M. B., & Farrelly, F. (2014). Measuring consumer-based brand authenticity. Journal of Business Research, 67(6), 1090–1098.
   Web of Science ®Google Scholar
• Napoli, J., Dickinson-Delaporte, S., & Beverland, M. B. (2016). The brand authenticity continuum: Strategic approaches for building value. Journal of Marketing Management, 32(13–14), 1201–1229.
   Web of Science ®Google Scholar
• Pascal, V., Sprott, D., & Muehling, D. (2002). The influence of evoked nostalgia on consumers ’ responses to advertising: An exploratory study to advertising: An exploratory study. Journal of Current Issues & Research in Advertising, 24(1), 39–47.
   Google Scholar
• Pecot, F. (2016). Consumers’ responses to brand heritage: Cognitive and affective paths. Aix-en-Provence: Aix-Marseille Université.
   Google Scholar
• Pecot, F., & de Barnier, V. (2018). Brands using historical references: A consumers’ perspective. Journal of Brand Management, 25(1), 171–184.
   Web of Science ®Google Scholar
• Pecot, F., & De Barnier, V. (2017). Brand heritage: The past in the service of brand management. Recherche Et Applications En Marketing, 32(4), 72–90.
   Google Scholar
• Pecot, F., Merchant, A., Valette-Florence, P., & De Barnier, V. (2018). Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research, 85(April), 304–316.
   Web of Science ®Google Scholar
• Rindell, A., Santos, F. P., & De Lima, A. P. (2015). Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage. Journal of Brand Management, 22(5), 467–484.
   Web of Science ®Google Scholar
• Rose, G. M., Merchant, A., Orth, U. R., & Horstmann, F. (2016). Emphasizing brand heritage: Does it work? And how? Journal of Business Research, 69(2), 936–943.
   Web of Science ®Google Scholar
• Santos, F. P., Burghausen, M., & Balmer, J. M. T. (2016). Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management, 23(1), 67–88.
   Web of Science ®Google Scholar
• Sarial-Abi, G., Vohs, K. D., Hamilton, R., & Ulqinaku, A. (2017). Stitching time: Vintage consumption connects the past, present, and future. Journal of Consumer Psychology, 27(2), 182–194.
   Web of Science ®Google Scholar
• Schindler, R. M., & Holbrook, M. B. (2003). Nostalgia for early experience as a determinant of consumer preferences. Psychology & Marketing, 20(4), 275–302.
   Web of Science ®Google Scholar
• Schroeder, J., Borgerson, J., & Wu, Z. (2015). A brand culture approach to Chinese cultural heritage brands. Journal of Brand Management, 22(3), 261–279.
   Web of Science ®Google Scholar
• Smith, A. (1991). National identity. London: Penguin Books.
   Google Scholar
• Testa, P., Cova, B., & Cantone, L. (2017). The process of de-iconisation of an iconic brand: A genealogical approach. Journal of Marketing Management, 33(17–18), 1490–1521.
   Web of Science ®Google Scholar
• Thomson, B. (2004). Exploratory and confirmatory factor analysis: Understanding concepts and applications. Washington, DC: American Psychological Association.
   Google Scholar
• Urde, M., Greyser, S. A., & Balmer, J. M. T. (2007). Corporate brands with a heritage. Journal of Brand Management, 15(1), 4–19.
   Google Scholar
• Veg-Sala, N., & Roux, E. (2014). A semiotic analysis of the extendibility of luxury brands. Journal of Product & Brand Management, 23(2), 103–113.
   Google Scholar
• Walsh, K. (2002). The representation of the past: Museums and heritage in the post-modern world. London: Routledge.
   Google Scholar
• Wiedmann, K.-P., Hennigs, N., Schmidt, S., & Wuestefeld, T. (2011). Drivers and outcomes of brand heritage: Consumers’ perception of heritage brands in the automotive industry. The Journal of Marketing Theory and Practice, 19(2), 205–220.
   Google Scholar
• Wildschut, T., Sedikides, C., Arndt, J., & Routledge, C. (2006). Nostalgia: Content, triggers, functions. Journal of Personality and Social Psychology, 91(5), 975–993.
   PubMed Web of Science ®Google Scholar
• Zhao, G., Muehling, D. D., & Kareklas, I. (2014). Remembering the good old days: The moderating role of consumer affective state on the effectiveness of Nostalgic advertising. Journal of Advertising, 43(3), 244–255.
   Web of Science ®Google Scholar
• Zimbardo, P. G., & Boyd, J. N. (1999). Putting time in perspective: A valid, reliable individual-differences metric. Journal of Personality and Social Psychology, 77(6), 1271–1288.
   Web of Science ®Google Scholar