1,353
Views
11
CrossRef citations to date
0
Altmetric
Research Article

Complex contradictions in a contemporary idealised feminine body project

, &
Pages 188-215 | Received 28 Jan 2019, Accepted 03 Dec 2019, Published online: 12 Feb 2020

References

  • Afful, A. A., & Ricciardelli, R. (2015). Shaping the online fat acceptance movement: Talking about body image and beauty standards. Journal of Gender Studies, 24(4), 453–472.
  • Arsel, Z. (2017). Asking questions with reflexive focus: A tutorial on designing and conducting interviews. Journal of Consumer Research, 44(4), 939–948.
  • Atkinson, M. (2007). Playing with fire: Masculinity, health, and sports supplements. Sociology of Sport Journal, 24, 165–186.
  • Bolger, N., Davis, A., & Rafaeli, E. (2003). Diary methods: Capturing life as it is lived. Annual Review of Psychology, 54(1), 579–616.
  • Bonafini, B. A., & Pozzilli, P. (2011). Body weight and beauty: The changing face of the ideal female body weight. Obesity Reviews: an Official Journal of the International Association for the Study of Obesity, 12(1), 62.
  • Bordo, S. (2012). Beyond the anorexic paradigm. Re-thinking ‘eating’ disorders. In B. S. Turner (Ed.), Routledge handbook of body studies (pp. 244–255). Abingdon, Oxon: Routledge.
  • Brace-Govan, J., & Ferguson, S. (2019). Gender and sexed bodies: Embodiment, corporeality, physical mastery and the gaze. In S. Dobscha (Ed.), Handbook of Research on Gender and Marketing (pp. 63–100). Northampton, MA: Edward Elgar Publications.
  • Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
  • Budgeon, S. (2013). The contradictions of successful femininity: Third-wave feminism, postfeminism and ‘new’ feminities. In R. Gill & C. Scharff (Eds.), New femininities. postfeminism, neoliberalism and subjectivity (pp. 271–292). Basingstoke: Palgrave Macmillan.
  • Carrotte, E. R., Prichard, I., & Lim, M. S. C. (2017). “Fitspiration” on social media: A content analysis of gendered images. Journal of Medical Internet Research, 19(3), e95.
  • Carter, S., & Mankoff, J. (2005). When participants do the capturing: The role of media in diary studies. Paper presented at the Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Portland, Oregon, USA.
  • Creswell, J. W. (2013). Qualitative inquiry & research design: Choosing among five approaches (3rd ed.). Thousand Oaks, CA: Sage.
  • Dean, M. (2010). Governmentality: Power and rule in modern society. London: Sage Publications.
  • Elliott, R. (1996). Discourse analysis: Exploring action, function and conflict in social texts. Marketing Intelligence & Planning, 14(6), 65–68.
  • Emanuelsen, L., Drew, R., & Köteles, F. (2015). Interoceptive sensitivity, body image dissatisfaction, and body awareness in healthy individuals. Scandinavian Journal of Psychology, 56(2), 167–174.
  • Ferguson, S., Brace-Govan, J., & Martin, D. (2018). Gender status bias and the marketplace. Journal of Business Research. doi:10.1016/j.jbusres.2018.11.047
  • Foucault, M. (1979). Discipline and punish. New York: Pantheon.
  • Francombe-Webb, J., & Toffoletti, K. (2018). Sporting females: Power, diversity and the body. In L. Mansfield, J. Caudwell, B. Wheaton, & B. Watson (Eds.), The palgrave handbook of feminism and sport, leisure and physical education (pp. 43–55). London: Palgrave.
  • Gill, R. (2011). Sexism reloaded, or, it’s time to get angry again! Feminist Media Studies, 11(1), 61–71.
  • Gill, R., & Scharff, C. (2013). Introduction. In R. Gill & C. Scharff (Eds.), New femininities. Postfeminism, neoliberalism and subjectivity (pp. 1–17). Basingstoke: Palgrave Macmillan.
  • Gill, R., & Elias, A. S. (2014). ‘Awaken your incredible’: Love your body discourses and postfeminist contradictions. International Journal of Media & Cultural Politics, 10(2), 179–188.
  • Goodyear, V. A., Armour, K. M., & Wood, H. (2018). Young people and their engagement with health-related social media: New perspectives. Sport, Education and Society, 24(7), 673–688.
  • Grandview Research. (2019). Protein supplements market size, share & trends analysis report by product (powder, ready to drink), by application, by raw material, by source, by distribution channel, by region, and segment forecasts, 2019-2025. Retrieved from https://www.grandviewresearch.com/industry-analysis/protein-supplements-market
  • Guba, E., & Lincoln, Y. (1994). Competing paradigms in qualitative research. In N. K. Denzin & Y. Lincoln (Eds.), Handbook of qualitative research. Thousand Oaks, CA: Sage.
  • Gurrieri, L., & Drenten, J. (2019). The hashtaggable body: Negotiating gender performance in social media. In S. Dobscha (Ed.), Handbook of research on gender and marketing (pp. 101–116). Northampton, MA: Edward Elgar Publications.
  • Gurrieri, L., Previte, J., & Brace-Govan, J. (2013). Women’s bodies as sites of control: Inadvertent stigma and exclusion in social marketing. Journal of Macromarketing, 33(2), 128–143.
  • Halliwell, E. (2015). Future directions for positive body image research. Body Image, 14(C), 177–189.
  • Hearn, J., & Hein, W. (2015). Reframing gender and feminist knowledge construction in marketing and consumer research: Missing feminisms and the case of men and masculinities. Journal of Marketing Management, 31(15–16), 1626–1651.
  • Heywood, L. (2018). Third-wave feminism and representation. In L. Mansfield, J. Caudwell, B. Wheaton, & B. Watson (Eds.), The Palgrave handbook of feminism and sport, leisure and physical education (pp. 463–477). London: Palgrave.
  • Heywood, L., & Dworkin, S. L. (2003). Built to win: The female athlete as cultural icon (Vol. 5). Minneapolis: U of Minnesota Press.
  • Hill, R. P., Rapp, J. M., & Capella, M. L. (2015). Consumption restriction in a total control institution: Participatory action research in a maximum security prison. Journal of Public Policy & Marketing, 34(2), 156–172.
  • Holt, D. B. (1994). Consumers’ cultural differences as local systems of tastes: A critique of the personality/values approach and an alternative framework. In J. A. Cole & S. M. Long (Eds.), Asia pacific advances in consumer research (1) (pp. 178–184). Provo, UT: Association for Consumer Research.
  • Johnstone, A. M. (2012). Safety and efficacy of high-protein diets for weight loss. Proceedings of the Nutrition Society, 71(2), 339–349.
  • Karlyn, K. R. (2010). Unruly girls, unrepentant mothers: Redefining feminism on screen. Austin, TX: University of Texas Press.
  • Keys, A., Fidanza, F., Karvonen, M. J., Kimura, N., & Taylor, H. L. (1972). Indices of relative weight and obesity. Journal of Chronic Diseases, 25(6–7), 329–343.
  • Lather, P. (2007). Getting lost: Feminist efforts toward a double(d) science. Albany, NY: SUNY Press.
  • Maclaran, P. (2015). Feminism’s fourth wave: A research agenda for marketing and consumer research. Journal of Marketing Management, 31(15/16), 1732–1738.
  • Maclaran, P., & Kravets, O. (2018). Feminist perspectives in marketing: Past, present and future. In M. Tadjewski, M. Higgins, J. Denegri-Knott, & R. Varman (Eds.), Routledge companion to critical marketing (pp. 64–82). Abingdon: Routledge.
  • McCreary, D. R., Hildebrandt, T. B., Heinberg, L. J., Boroughs, M., & Thompson, J. K. (2007). A review of body image influences on men’s fitness goals and supplement use. American Journal of Men’s Health, 1(4), 307–316.
  • McNay, L. (2010). Feminism and post-identity politics: The problem of agency. Constellations, 17(4), 512–525.
  • Orbach, S. (2016). Fat is a Feminist Issue 2016 (re-issue). London: Arrow.
  • Ozanne, J. L., & Saatcioglu, B. (2008). Participatory action research. Journal of Consumer Research, 35(3), 423–439.
  • Prichard, I., McLachlan, A. C., Lavis, T., & Tiggemann, M. (2018). The impact of different forms of # fitspiration imagery on body image, mood, and self-objectification among young women. Sex Roles, 78(11–12), 789–798.
  • Putoni, S., Schroeder, J. E., & Ritson, M. (2010). Meaning matters. Journal of Advertising, 39(2), 51–64.
  • Robinson, L., Prichard, I., Nikolaidis, A., Drummond, C., Drummond, M., & Tiggemann, M. (2017). Idealised media images: The effect of fitspiration imagery on body satisfaction and exercise behaviour. Body Image, 22, 65–71.
  • Rome, A. S., O’Donohoe, S., & Dunnett, S. (2019). Rethinking feminist waves. In S. Dobscha (Ed.), Handbook of research on gender and marketing (pp. 63–100). Northampton, MA: Edward Elgar Publications.
  • Sastre, A. (2014). Towards a radical body positive: Reading the online “body positive movement”. Feminist Media Studies, 14(6), 929–943.
  • Thiele, C., Laireiter, A.-R., & Baumann, U. (2002). Diaries in clinical psychology and psychotherapy: A selective review. Clinical Psychology & Psychotherapy, 9(1), 1–37.
  • Thorpe, H., Toffoletti, K., & Bruce, T. (2017). Sportswomen and social media: Bringing third-wave feminism, postfeminism, and neoliberal feminism into conversation. Journal of Sport and Social Issues, 41(5), 359–383.
  • Tiggemann, M., & Zaccardo, M. (2015). “Exercise to be fit, not skinny”: The effect of fitspiration imagery on women’s body image. Body Image, 15, 61–67.
  • Tiggemann, M., & Zaccardo, M. (2018). ‘Strong is the new skinny’: A content analysis of #fitspiration images on instagram. Journal of Health Psychology, 23(8), 1003–1011.
  • Tiidenberg, K., & Gómez Cruz, E. (2015). Selfies, image and the re-making of the body. Body & Society, 21(4), 77–102.
  • Torrance, J. (2017). Muscle money: How protein powder got pumped up. Management Today.
  • Tunell, A. (2015, June). The 2015 body ideal is more unattainable than ever. Harper’s Bazaar. Retrieved from https://www.harpersbazaar.com/beauty/diet-fitness/a11239/the-new-body-ideal/
  • Weedon, C. (1987). Feminist practice & poststructuralist theory. Oxford: Basil Blackwell.
  • Wengraf, T. (2001). Qualitative research interviewing: Biographic narrative and semi-structured methods. London: Sage.
  • Wheeler, L., & Reis Harry, T. (1991). Self‐recording of everyday life events: Origins, types, and uses. Journal of Personality, 59(3), 339–354.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.