References: Marketing priorities, technology and the future

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Kerrigan, F., & Preece, C. (2022). Marketing the arts: Breaking boundaries (2nd ed.). Routledge.
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Prothero, A. (2023). Me, the patriarchy, and the business school. Journal of Management Studies. https://doi.org/10.1111/joms.12985
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Vom Lehn, D. (2006). Embodying experience: A video‐based examination of visitors’ conduct and interaction in museums. European Journal of Marketing, 40(11/12), 1340–1359. https://doi.org/10.1108/03090560610702849
Web of Science ®Google Scholar

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