Journal of Marketing Management, Volume 39, Issue 17-18 (2023)

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Journal of Marketing Management, Volume 39, Issue 17-18 (2023)

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Academy of Marketing Conference – Reframing Marketing Priorities

Academy of Marketing Conference – Reframing Marketing Priorities

Editorial
Marketing priorities, technology and the future
Finola Kerrigan, Lisa O’Malley & Anne Marie Doherty
Pages: 1673-1676
Published online: 14 Dec 2023
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Free Access
Article
Assessing authentically – learnings from marketing educators
S. Montano, L. Gill-Simmen, D. Lee, L. Walsh, D. Duffy & N. Newman
Pages: 1677-1709
Published online: 05 Jun 2023
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Article
Reframing art online through collective meaning-making
Linh Dan Nguyen, Chloe Preece & Dirk Vom Lehn
Pages: 1710-1737
Published online: 13 Nov 2023
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Open Access
Article
Community building in virtual participation charity sport events
Kyle Bunds, Yihui (Elina) Tang & Joerg Koenigstorfer
Pages: 1738-1764
Published online: 11 Sep 2023
AbstractforCommunity building in virtual participation charity sport events | Full Text | References | PDF (603.5 KB) | EPUB
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Article
Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches
Mai Khanh Tran & Andrew Davies
Pages: 1765-1799
Published online: 12 Dec 2023
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Article
Women microbusiness owners’ entrepreneurial marketing decision-making during a crisis
Helen L. Bruce, Tara Rooney & Ewa Krolikowska
Pages: 1800-1832
Published online: 11 May 2023
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Article
Initiation, marketing and branding of smart city projects: a study of decision processes
Rohini Vijaygopal, Roger Bennett & Sharmila Savani
Pages: 1833-1861
Published online: 06 Feb 2023
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Honouring Michael J. Baker: A Marketing Legend

Article Commentary
Michael the Mighty: Merry memories of marketing’s major-general
Stephen Brown
Pages: 1862-1868
Published online: 27 May 2022
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Article Commentary
Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Shelby D. Hunt & Sreedhar Madhavaram
Pages: 1869-1875
Published online: 09 Jun 2022
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Article Commentary
Marketing, synthesis and interdisciplinarity: reading with M.J.B.
Mark Tadajewski
Pages: 1876-1891
Published online: 05 Jul 2022
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