409
Views
2
CrossRef citations to date
0
Altmetric
Original Articles

Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy

, &
Pages 223-238 | Published online: 20 Aug 2012

REFERENCES

  • Ahluwalia , I. B. , Tessar , I. , Grummer-Strawn , L. M. , MacGowan , C. , & Benton-Davis , S. ( 2000 ). Georgia's breastfeeding promotion program for low-income women . Pediatrics , 105 ( 6 ), 85 – 91 . doi: 10.1542/peds.105.6.e85
  • Amir , L. H. , and Donath , S. M. ( 2008 ). Socioeconomic status and rates of breastfeeding in Australia: Evidence from three recent national health surveys . The Medical Journal of Australia , 189 , 254 – 256 .
  • Andreason , A. R. , and Kotler , P. ( 2003 ). Strategic marketing for nonprofit organisations , (6th ed.) . NJ : Prentice Hall .
  • Australian Breastfeeding Association . ( 2010 ). About us. Retrieved from http://www.breastfeeding.asn.au/aboutaba/index.html
  • Australian Bureau of Statistics. (2006). National health survey: Users' guide, 2004–5 (Cat. No. 4363.0.55.001). Retrieved from http://www.abs.gov.au/AUSSTATS/[email protected]/ProductsbyReleaseDate/E88508137A2912FECA25762E0017C550?OpenDocument
  • Australian Bureau of Statistics . ( 2007 ). Births (Cat. No. 3301.0). Retrieved from http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/DC32A0611500BAA0CA2574EF00142139/$File/33010_2007.pdf
  • Booth , I. , and Parsons , L. ( 2001 ). Does the duration of breastfeeding matter? Maybe-but not enough to counter current support for breastfeeding . British Medical Journal , 322 , 625 – 626 . Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1119828/
  • Crawford , C. M. , and Di Benedetto , A. ( 2007 ). New products management , (9th ed.) . Burr Ridge , IL : Irwin Professional Publishers .
  • Dennis , C.-L. ( 1999 ). Theoretical underpinnings of breastfeeding confidence: A self-efficacy framework . Journal of Human Lactation , 15 , 195 – 201 . doi: 10.1177/089033449901500303
  • Dennis , C.-L. ( 2002 ). Breastfeeding peer support: Maternal and volunteer perceptions from a randomised controlled trial . Birth , 29 , 169 – 176 . doi: 10.1046/j.1523-536X.2002.00184.x
  • DiGirolamo , A. , Thompson , N. , Martorell , R. , Fein , S. , & Grummer-Strawn , L. ( 2005 ). Intention or experience? Predictors of continued breastfeeding . Health Education and Behavior , 32 , 208 – 226 . doi: 10.1177/1090198104271971
  • Donath , S. M. , and Amir , L. H. ( 2003 ). Relationship between prenatal infant feeding intention and initiation and duration of breastfeeding: A cohort study . Acta Paediatrica , 92 , 352 – 356 . doi: 10.1111/j.1651-2227.2003.tb00558.x
  • Duncan , T. ( 2005 ). Advertising & IMC , (2nd ed.) . New York , NY : McGraw-Hill .
  • Dunstone , J. , Azmitia , S. , & Baulderstone , Y. ( 2008 ). CYWHS community breastfeeding campaign. Retrieved from http://www.healthpromotion.cywhs.sa.gov.au/library/CYWHS%20Community%20Breastfeeding%20Campaign.pdf
  • Ellis , L. V. , Steenhuis , I. H. M. , Mallant , S. F. , Mol , Z. L. , Brug , J. , Temminghoff , M. , & Seidell , J. C. ( 2009 ). A front-of-pack nutrition logo: A quantitative and qualitative process evaluation in the Netherlands . Journal of Health Communication , 14 , 631 – 645 . doi: 10.1080/10810730903204247
  • French , J. , and Blair-Stevens , C. ( 2006 ). Social marketing: National benchmark criteria . London , England : National Social Marketing Centre .
  • Huberman , A. M. , and Miles , M. B. ( 2002 ). The qualitative researcher's companion . Thousand Oaks , CA : Sage .
  • Jacoby , J. ( 1975 ). A brand loyalty concept: Comments on a comment . Journal of Marketing Research , 12 , 484 – 487 . Retrieved from http://www.jstor.org/stable/3151103
  • Kotler , P. , and Lee , N. R. ( 2008 ). Social marketing: Influencing behaviors for good , (3rd ed.) . Thousand Oaks , CA : Sage .
  • Kotler , P. , and Roberto , E. L. ( 1989 ). Social marketing: Strategies for changing behavior . New York , NY : The Free Press .
  • Lefevbre , C. ( 2010 , July ). Keynote address. Presented at the International Nonprofit and Social Marketing Conference, Queensland University of Technology, Brisbane, Australia.
  • Maibach , E. W. (2002). Explicating social marketing: What is it and what isn't it? Social Marketing Quarterly , 8(4), 7–13. doi: 10.1080/15245000309119
  • Masser , B. M. , White , K. M. , Hyde , M. K. , Terry , D. J. , & Robinson , N. G. ( 2009 ). Predicting blood donation intentions and behavior among Australian blood donors: Testing an extended theory of planned behavior model . Transfusion , 49 , 320 – 329 . doi: 10.1111/j.1537-2995.2008.01981.x
  • National Health, and Medical Research Council . ( 2008 ). Dietary guidelines for children and adolescents in Australia incorporating the infant feeding guidelines for health workers. Retrieved from http://www.nhmrc.gov.au/publications/synopses/_files/n34.pdf
  • Parkinson , J. ( 2009 ). Building loyalty to breastfeeding through social marketing (Unpublished honors dissertation) . Brisbane , Australia : Queensland University of Technology .
  • Rimal , R. N. , and Creel , A. H. ( 2008 ). Applying social marketing principles to understand the effects of the radio diaries program in reducing HIV/AIDS stigma in Malawi . Health Marketing Quarterly , 25 ( 1 ), 119 – 146 . doi: 10.1080/07359680802126186
  • Rothschild , M. L. ( 1999 ). Carrots, sticks, and promises: A conceptual framework for the management of public health and social issue behaviors . Journal of Marketing , 63 ( 4 ), 24 – 37 . doi: 10.2307/1251972
  • Rundle-Thiele , S. , and Russell-Bennett , R. ( 2010 ). Patient influences on satisfaction and loyalty for GP services . Health Marketing Quarterly , 27 , 195 – 214 . doi: 10.1080/07359681003745162
  • Sibbick , J. B. , Previte , J. A. , & Russell-Bennett , R. ( 2007 , September ). Is government branding ‘just wall paper’ or does it enhance product acceptance: Conceptualising brand influence in social marketing? Paper presented at the 2007 International Nonprofit and Social Marketing Conference, Australia.
  • Uncles , M. D. , Dowling , G. R. , & Hammond , K. ( 2003 ). Customer loyalty and customer loyalty programs . Journal of Consumer Marketing , 20 , 294 – 316 . doi: 10.1108/07363760310483676
  • Wambuch , K. A. ( 1997 ). Breastfeeding intention and outcome: A test of the theory of planned behaviour . Research in Nursing and Health , 20 , 51 – 59 . doi: 10.1002/(SICI)1098-240X(199702)
  • Wymer , W. ( 2010 ). Rethinking the boundaries of social marketing: Activism or advertising? Journal of Business Research , 63 , 99 – 103 . doi: 10.1016/j.jbusres.2009.02.003

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.