1,686
Views
11
CrossRef citations to date
0
Altmetric
Original Articles

Perceived benefits and barriers of physical activity: A social marketing formative study

, &

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.
  • Ajzen, I., & Fishbein M. (1980). Understanding attitudes and predicting social behavior. Upper Saddle River, NJ: Prentice Hall.
  • Andreasen, A. R. (1994). Social marketing: Its definition and domain. Journal of Public Policy & Marketing, 13, 10–114.
  • Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21, 3–13.
  • Australian Sports Commission. (2011). Participation in exercise, recreation and sport. Retrieved from http://www.ausport.gov.au/__data/assets/pdf_file/0018/436122/ERASS_Report_2010.PDF
  • Borys, J. M., Le Bodo, Y., Jebb, S. A., Seidell, J. C., Summerbell, C., Richard, D., … Visscher, T. L. S. (2012). EPODE approach for childhood obesity prevention: Methods, progress and international development. Obesity Reviews, 13, 299–315.
  • Carins, J., & Rundle-Thiele, S. (2013). Eating for the better: A social marketing review. Public Health Nutrition, 17, 1628–1639. doi:10.1017/s1368980013001365
  • Centers for Disease Control, & Prevention. (2011, September 13). About BMI for adults. Retrieved from http://www.cdc.gov/healthyweight/assessing/bmi/adult_bmi/index.html
  • Cerin, E., Leslie, E., Sugiyama, T., & Owen, N. (2010). Perceived barriers to leisure-time physical activity in adults: An ecological perspective. Journal of Physical Activity & Health, 7, 451–459.
  • Donovan, R. (2011). Social marketing’s mythunderstandings. Journal of Social Marketing, 1(1), 8–16. doi:10.1108/20426761111104392
  • Donovan, R., & Henley, N. (2010). Principles and practice of social marketing: An international perspective. Cambridge, UK: Cambridge University Press.
  • Fishbein, M., & Ajzen, I. (2011). Predicting and changing behavior: The reasoned action approach. New York, NY: Taylor & Francis Group.
  • Gracia-Marco, L., Vicente-Rodriguez, G., Borys, J. M., Le Bodo, Y., Pettigrew, S., & Moreno, L. A. (2011). Contribution of social marketing strategies to community-based obesity prevention programmes in children. International Journal of Obesity, 35, 472–479.
  • Holdershaw, J., Gendall, P., & Wright, M. (2011). Predicting blood donation behaviour: Further application of the theory of planned behaviour. Journal of Social Marketing, 1(2), 120–132. doi:10.1108/20426761111141878
  • Houston, F. S., & Gassenheimer, J. B. (1987). Marketing and exchange. Journal of Marketing, 51, 3–18. doi:10.2307/1251244
  • King, A. (1995). The ins and outs of alcohol education. Health Education, 95, 10–11.
  • Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35, 3–12. doi:10.2307/1249783
  • Lee, A. (2012). Brace yourself for a fatter, unhealthier Queensland after health promotion cuts. The conversation. Retrieved from http://theconversation.com/brace-yourself-for-a-fatter-unhealthier-queensland-after-health-promotion-cuts-9789
  • Lee, N. R., & Kotler, P. (2008). Social marketing: Influencing behaviors for good. Thousand Oaks, CA: Sage.
  • Lefebvre, R. C. (2011). An integrative model for social marketing. Journal of Social Marketing, 1(1), 54–72. doi:10.1108/20426761111104437
  • Matsudo, V., Matsudo, S., Andrade, D., Araujo, T., Andrade, E., De Oliveira, L. C., & Braggion, G. (2002). Promotion of physical activity in a developing country: The Agita São Paulo experience. Public Health Nutrition, 5, 253–261. doi:10.1079/phn2001301
  • Moodie, R., Stuckler, D., Monteiro, C., Sheron, N., Neal, B., Thamarangsi, T., Lincoln, P., & Casswell, S. (2013). Profits and pandemics: Prevention of harmful effects of tobacco, alcohol, and ultra-processed food and drink industries. The Lancet, 381, 670–679. doi:10.1016/s0140-6736(12)62089-3
  • National Preventative Health Task Force. (2008). The healthiest country by 2020: A discussion paper prepared by the National Preventative Health Task Force. Commonwealth of Australia. Retrieved from http://www.preventativehealth.org.au/internet/preventativehealth/publishing.nsf/Content/A06C2FCF439ECDA1CA2574DD0081E40C/
  • Nelson, T. D., Benson, E. R., & Jensen, C. D. (2010). Negative attitudes toward physical activity: Measurement and role in predicting physical activity levels among preadolescents. Journal of Pediatric Psychology, 35, 89–98. doi:10.1093/jpepsy/jsp040
  • Rundle-Thiele, S., Ball, K., & Gillespie, M. (2008). The buck stops here: Should we consider performance rather than corporate social responsibility? The Journal of Consumer Marketing, 25, 245–253.
  • Sallis, J. F., Strikmiller, P. K., Harsha, D. W., Feldman, H. A., Ehlinger, S., Stone, E. J., Williston, J., & Woods, S. (1996). Validation of interviewer and self-administered physical activity checklists for fifth grade students. Medicine and Science Sports Exercise, 28, 840–851. doi:10.1097/00005768-199607000-00011
  • State Government of Victoria. (2013). Body mass index (BMI). Better health channel. Retrieved from http://www.betterhealth.vic.gov.au/bhcv2/bhcarticles.nsf/pages/Body_Mass_Index_(BMI)?open
  • Trust for America’s Health. (2009). Prevention for a healthier America: Investments in disease prevention yield significant savings, stronger communities. Retrieved from http://healthyamericans.org/reports/prevention08/Prevention08.pdf
  • World Health Organization. (2013). Obesity and overweight (Fact Sheet No. 311). Retrieved from http://www.who.int/mediacentre/factsheets/fs311/en/
  • Wymer, W. (2011). Developing more effective social marketing strategies. Journal of Social Marketing, 1, 17–31. doi:10.1108/20426761111104400
  • Zlot, A. I., Librett, J. J., Buchner, D. M., & Schmid, T. L. (2006). Original research environmental, transportation, social, and time barriers to physical activity. Journal of Physical Activity & Health, 3, 5–21.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.