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BOOK REVIEWS

A Review of: “Billions: Selling to the New Chinese Consumer”

Tom Doctoroff. New York: Palgrave MacMillan, 2005, 225 pp. ISBN: 1–4039-7169–2. List price: $27.95. Hardcover

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Pages 87-88 | Published online: 02 Jan 2009

REFERENCES

  • Hall , E. T. 1977 . Beyond culture , Garden City, NY : Anchor Books .
  • Ji , L. , Nisbett , R. E. and Su , Y. 2001 . Culture, change, and prediction . Psychological Science , 12 ( 6 ) : 450 – 456 .
  • Nisbett , R. E. , Peng , K. , Choi , I. and Norenzayan , A. 2001 . Culture and systems of thought: Holistic vs. analytic cognition . Psychological Review , 108 ( 2 ) : 291 – 310 .
  • Potter , S. H. 1988 . The cultural construction of emotion in rural Chinese social life . Ethos , 16 ( 2 ) : 181 – 208 .
  • Triandis , H. C. 1994 . Culture and social behavior , New York : McGraw-Hill .

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