Journal of International Consumer Marketing, Volume 21, Issue 1 (2008)

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Journal of International Consumer Marketing, Volume 21, Issue 1 (2008)

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Editorials

Editorial
EDITORIAL
Erdener Kaynak
Pages: 1-3
Published online: 02 Jan 2009
First Page PreviewforEDITORIAL | Full Text | References | PDF (31.5 KB)
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ARTICLES

Article
Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective
Nelson Oly Ndubisi, Naresh K. Malhotra & Chan Kok Wah
Pages: 5-16
Published online: 02 Jan 2009
AbstractforRelationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective | Full Text | References | PDF (97.7 KB)
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Article
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?
Srinivas Durvasula & Steven Lysonski
Pages: 17-33
Published online: 02 Jan 2009
AbstractforHow Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened? | Full Text | References | PDF (259.6 KB)
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Article
How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Hong-Sheng Chang, Tser-Yieth Chen & Chien-Ming Tseng
Pages: 35-49
Published online: 02 Jan 2009
AbstractforHow Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry | Full Text | References | PDF (119.1 KB)
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Article
A Multidimensional Scale for Measuring Country Image
Vishal Lala, Anthony T. Allred & Goutam Chakraborty
Pages: 51-66
Published online: 02 Jan 2009
AbstractforA Multidimensional Scale for Measuring Country Image | Full Text | References | PDF (142.7 KB)
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Article
Voluntary Purchase of Counterfeit Products: Empirical Evidence From Four Countries
Elfriede Penz, Bodo B. Schlegelmilch & Barbara Stöttinger
Pages: 67-84
Published online: 02 Jan 2009
AbstractforVoluntary Purchase of Counterfeit Products: Empirical Evidence From Four Countries | Full Text | References | PDF (144 KB)
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BOOK REVIEWS

Book Review
A Review of: “The World is Flat: A Brief History of the Twenty-First Century”
Thomas L. Friedman. New York: Farrar, Straus, & Giroux; 2006; 616 pp. ISBN–10: 0374292795, ISBN–13: 978-0374292799. List price: $30.00. Hardcover
John A. Parnell
Pages: 85-86
Published online: 02 Jan 2009
CitationforA Review of: “The World is Flat: A Brief History of the Twenty-First Century” | Full Text | References | PDF (31 KB)
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Book Review
A Review of: “Billions: Selling to the New Chinese Consumer”
Tom Doctoroff. New York: Palgrave MacMillan, 2005, 225 pp. ISBN: 1–4039-7169–2. List price: $27.95. Hardcover
Beichen Liang & Xin Zhou
Pages: 87-88
Published online: 02 Jan 2009
CitationforA Review of: “Billions: Selling to the New Chinese Consumer” | Full Text | References | PDF (32.6 KB)
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