A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland: Duties or Self-Reliance?

References

• Akbar, A., Ali, S., Ahmad, M. A., Akbar, M., & Danish, M. (2019). Understanding the antecedents of organic food consumption in Pakistan: Moderating role of food neophobia. International Journal of Environmental Research and Public Health, 16(20), 4043. doi:https://doi.org/10.3390/ijerph16204043
   PubMed Web of Science ®Google Scholar
• Al-Swidi, A., Huque, S. M. R., Hafeez, M. H., & Shariff, N. M. M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561–1580. doi:https://doi.org/10.1108/BFJ-05-2013-0105
   Web of Science ®Google Scholar
• Ando, K., Ohnuma, S., Blöbaum, A., Matthies, E., & Sugiura, J. (2010). Determinants of individual and collective pro-environmental behaviors: Comparing Germany and Japan. Journal of Environmental Information Science, 38(5), 21–32.
   Google Scholar
• Arsil, P., Li, E., Bruwer, J., & Lyons, G. (2014). Exploring consumer motivations towards buying local fresh food products. British Food Journal, 116(10), 1533–1549. doi:https://doi.org/10.1108/BFJ-04-2013-0083
   Web of Science ®Google Scholar
• Aycan, Z., Schyns, B., Sun, J. M., Felfe, J., & Saher, N. (2013). Convergence and divergence of paternalistic leadership: A cross-cultural investigation of prototypes. Journal of International Business Studies, 44(9), 962–969. doi:https://doi.org/10.1057/jibs.2013.48
   Web of Science ®Google Scholar
• Barbarossa, C., Beckmann, S. C., De Pelsmacker, P., Moons, I., & Gwozdz, W. (2015). A self-identity based model of electric car adoption intention: A cross-cultural comparative study. Journal of Environmental Psychology, 42, 149–160. doi:https://doi.org/10.1016/j.jenvp.2015.04.001
   Web of Science ®Google Scholar
• Barrena, R., García, T., & Sánchez, M. (2015). Analysis of personal and cultural values as key determinants of novel food acceptance. Application to an ethnic product. Appetite, 87, 205–214. doi:https://doi.org/10.1016/j.appet.2014.12.210
   PubMed Web of Science ®Google Scholar
• Barrena, R., & Sánchez, M. (2010). Differences in consumer abstraction levels as a function of risk perception. Journal of Agricultural Economics, 61(1), 34–59. doi:https://doi.org/10.1111/j.1477-9552.2009.00224.x
   Web of Science ®Google Scholar
• Bartels, J., & Reinders, M. J. (2010). Social identification, social representations, and consumer innovativeness in an organic food context: A cross-national comparison. Food Quality and Preference, 21(4), 347–352. doi:https://doi.org/10.1016/j.foodqual.2009.08.016
   Web of Science ®Google Scholar
• Bauer, H. H., Heinrich, D., & Schäfer, D. B. (2013). The effects of organic labels on global, local, and private brands: More hype than substance? Journal of Business Research, 66(8), 1035–1043. doi:https://doi.org/10.1016/j.jbusres.2011.12.028
   Web of Science ®Google Scholar
• Bonera, M., Corvi, E., Codini, A. P., & Ma, R. (2017). Does nationality matter in eco-behaviour? Sustainability, 9(10), 1694. doi:https://doi.org/10.3390/su9101694
   Web of Science ®Google Scholar
• Botschen, G., Thelen, E. M., & Pieters, R. (1999). Using means-end structures for benefit segmentation: An application to services. European Journal of Marketing, 33(1–2), 38–58. doi:https://doi.org/10.1108/EUM0000000004491
   Google Scholar
• Brooks, J. S., & Wilson, C. (2015). The influence of contextual cues on the perceived status of consumption-reducing behavior. Ecological Economics, 117, 108–117. doi:https://doi.org/10.1016/j.ecolecon.2015.06.015
   Web of Science ®Google Scholar
• Cerjak, M., Haas, R., Brunner, F., & Tomić, M. (2014). What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews. British Food Journal, 116(11), 1726–1747. doi:https://doi.org/10.1108/BFJ-02-2014-0090
   Web of Science ®Google Scholar
• Cho, Y. N., Thyroff, A., Rapert, M. I., Park, S. Y., & Lee, H. J. (2013). To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior. Journal of Business Research, 66(8), 1052–1059. doi:https://doi.org/10.1016/j.jbusres.2012.08.020
   Web of Science ®Google Scholar
• Chryssohoidis, G. M., & Krystallis, A. (2005). Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task. Food Quality and Preference, 16(7), 585–599. doi:https://doi.org/10.1016/j.foodqual.2005.01.003
   Web of Science ®Google Scholar
• Cicia, G., Del Giudice, T., & Ramunno, I. (2009). Environmental and health components in consumer perception of organic products: Estimation of willingness to pay. Journal of Food Products Marketing, 15(3), 324–336. doi:https://doi.org/10.1080/10454440902925930
   Google Scholar
• Cordano, M., Welcomer, S., Scherer, R. F., Pradenas, L., & Parada, V. (2011). A cross-cultural assessment of three theories of pro-environmental behavior: A comparison between business students of Chile and the United States. Environment and Behavior, 43(5), 634–657. doi:https://doi.org/10.1177/0013916510378528
   Web of Science ®Google Scholar
• Costa, A. I., Schoolmeester, D., Dekker, M., & Jongen, W. M. (2007). To cook or not to cook: A means-end study of motives for choice of meal solutions. Food Quality and Preference, 18(1), 77–88. doi:https://doi.org/10.1016/j.foodqual.2005.08.003
   Web of Science ®Google Scholar
• Croucher, S., Galy-Badenas, F., Jäntti, P., Carlson, E., & Cheng, Z. (2016). A test of the relationship between argumentativeness, individualism/collectivism, and conflict style preference in the United States and Finland. Communication Research Reports, 33(2), 128–136. doi:https://doi.org/10.1080/08824096.2016.1155046
   Web of Science ®Google Scholar
• De Mooij, M. (2017). Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries. International Marketing Review, 34(3), 444–456. doi:https://doi.org/10.1108/IMR-02-2016-0047
   Web of Science ®Google Scholar
• De Mooij, M., & Hofstede, G. (2011). Cross-cultural consumer behaviour: A review of research findings. Journal of International Consumer Marketing, 23(3–4), 181–192. doi:https://doi.org/10.1080/08961530.2011.578057
   Google Scholar
• Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N., & Zhao, A. L. (2015). Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management, 31(13–14), 1472–1502. doi:https://doi.org/10.1080/0267257X.2015.1061039
   Web of Science ®Google Scholar
• Eom, K., Kim, H. S., Sherman, D. K., & Ishii, K. (2016). Cultural variability in the link between environmental concern and support for environmental action. Psychological Science, 27(10), 1331–1339. doi:https://doi.org/10.1177/0956797616660078
   PubMed Web of Science ®Google Scholar
• Fischer, A. R. H., & Frewer, L. (2009). Consumer familiarity with foods and the perception of risks and benefits. Food Quality and Preference, 20(8), 576–585. doi:https://doi.org/10.1016/j.foodqual.2009.06.008
   Web of Science ®Google Scholar
• Geeroms, N., Verbeke, W., & Van Kenhove, P. (2008). Consumers’ health-related motive orientations and ready meal consumption behaviour. Appetite, 51(3), 704–712. doi:https://doi.org/10.1016/j.appet.2008.06.011
   PubMed Web of Science ®Google Scholar
• Grebitus, C., & Dumortier, J. (2016). Effects of values and personality on demand for organic produce. Agribusiness, 32(2), 189–202. doi:https://doi.org/10.1002/agr.21445
   Web of Science ®Google Scholar
• Grunert, K. G., & Valli, C. (2001). Designer-made meat and dairy products: Consumer-led product development. Livestock Production Science, 72(1–2), 83–98. doi:https://doi.org/10.1016/S0301-6226(01)00269-X
   Google Scholar
• Hameed, I., Waris, I., & Ul Haq, M. A. (2019). Predicting eco-conscious consumer behavior using theory of planned behavior in Pakistan. Environmental Science and Pollution Research International, 26(15), 15535–15547. doi:https://doi.org/10.1007/s11356-019-04967-9
   PubMed Web of Science ®Google Scholar
• Hasnain, S. (2018). “Everyone just ate good food”: ‘Good food’ in Islamabad, Pakistan. Appetite, 127, 1–9. doi:https://doi.org/10.1016/j.appet.2018.04.013
   PubMed Web of Science ®Google Scholar
• Hemmerling, S., Hamm, U., & Spiller, A. (2015). Consumption behaviour regarding organic food from a marketing perspective—a literature review. Organic Agriculture, 5(4), 277–313. doi:https://doi.org/10.1007/s13165-015-0109-3
   Google Scholar
• Higueras-Castillo, E., Liébana-Cabanillas, F. J., Muñoz-Leiva, F., & Molinillo, S. (2019). The role of collectivism in modeling the adoption of renewable energies: A cross-cultural approach. International Journal of Environmental Science and Technology, 16(4), 2143–2160. doi:https://doi.org/10.1007/s13762-019-02235-4
   Web of Science ®Google Scholar
• Hofstede, G., Hofstede, G. J., & Minkov, M. (2010). Cultures and organizations: Software of the mind. New York, NY: McGraw-Hill.
   Google Scholar
• Hornikx, J., & O’Keefe, D. J. (2009). Adapting consumer advertising appeals to cultural values a meta-analytic review of effects on persuasiveness and ad liking. Annals of the International Communication Association, 33(1), 39–71. doi:https://doi.org/10.1080/23808985.2009.11679084
   Google Scholar
• Jaeger, S. R., & Porcherot, C. (2017). Consumption context in consumer research: Methodological perspectives. Current Opinion in Food Science, 15, 30–37. doi:https://doi.org/10.1016/j.cofs.2017.05.001
   Web of Science ®Google Scholar
• Jägel, T., Keeling, K., Reppel, A., & Gruber, T. (2012). Individual values and motivational complexities in ethical clothing consumption: A means-end approach. Journal of Marketing Management, 28(3–4), 373–396. doi:https://doi.org/10.1080/0267257X.2012.659280
   Google Scholar
• Januszewska, R., Pieniak, Z., & Verbeke, W. (2011). Food choice questionnaire revisited in four countries. Does it still measure the same? Appetite, 57(1), 94–98. doi:https://doi.org/10.1016/j.appet.2011.03.014
   PubMed Web of Science ®Google Scholar
• Johansen, S. B., Næs, T., & Hersleth, M. (2011). Motivation for choice and healthiness perception of calorie-reduced dairy products. A cross-cultural study. Appetite, 56(1), 15–24. doi:https://doi.org/10.1016/j.appet.2010.11.137
   PubMed Web of Science ®Google Scholar
• Kahle, L. R., Beatty, S. E., & Homer, P. (1986). Alternative measurement approaches to consumer values: The list of values (LOV) and values and life style (VALS). Journal of Consumer Research, 13(3), 405–409. doi:https://doi.org/10.1086/209079
   Web of Science ®Google Scholar
• Kareklas, I., Carlson, J. R., & Muehling, D. D. (2014). “I eat organic for my benefit and yours”: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists. Journal of Advertising, 43(1), 18–32. doi:https://doi.org/10.1080/00913367.2013.799450
   Web of Science ®Google Scholar
• Khan, S. N., & Mohsin, M. (2017). The power of emotional value: Exploring the effects of values on green product consumer choice behavior. Journal of Cleaner Production, 150, 65–74. doi:https://doi.org/10.1016/j.jclepro.2017.02.187
   Web of Science ®Google Scholar
• Kimura, A., Mukawa, N., Yamamoto, M., Masuda, T., Yuasa, M., Goto, S.-i., … Wada, Y. (2012). The influence of reputational concerns on purchase intention of fair-trade foods among young Japanese adults. Food Quality and Preference, 26(2), 204–210. doi:https://doi.org/10.1016/j.foodqual.2012.05.002
   Web of Science ®Google Scholar
• Kumar, V., Anand, A., & Song, H. (2017). Future of retailer profitability: An organizing framework. Journal of Retailing, 93(1), 96–119. doi:https://doi.org/10.1016/j.jretai.2016.11.003
   Web of Science ®Google Scholar
• Kushwah, S., Dhir, A., Sagar, M., & Gupta, B. (2019). Determinants of organic food consumption. A systematic literature review on motives and barriers. Appetite, 143, 104402. doi:https://doi.org/10.1016/j.appet.2019.104402
   PubMed Web of Science ®Google Scholar
• Le Page, A., Cox, D. N., Russell, C. G., & Leppard, P. I. (2005). Assessing the predictive value of means-end-chain theory: An application to meat product choice by Australian middle-aged women. Appetite, 44(2), 151–162. doi:https://doi.org/10.1016/j.appet.2005.01.007
   PubMed Web of Science ®Google Scholar
• Lin, C. F., & Fu, H. H. (2001). Exploring logic construction on MECs to enhance marketing strategy. Marketing Intelligence & Planning, 19(5), 362–367. doi:https://doi.org/10.1108/EUM0000000005653
   Google Scholar
• Liobikienė, G., Mandravickaitė, J., & Bernatonienė, J. (2016). Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study. Ecological Economics, 125, 38–46. doi:https://doi.org/10.1016/j.ecolecon.2016.02.008
   Web of Science ®Google Scholar
• Loureiro, S. M. C., & Kaufmann, H. R. (2014). Intentions towards the sustainability of young adults: A cross-cultural comparison. World Review of Entrepreneurship, Management and Sustainable Development, 10(2–3), 247–266. 5, doi:https://doi.org/10.1504/WREMSD.2014.060382
   Google Scholar
• Lundahl, O. (2017). From a moral consumption ethos to an apolitical consumption trend: The role of media and celebrities in structuring the rise of veganism. University of Vaasa, Acta Wasaensia 381, Business Administration. Available online: https://www.univaasa.fi/materiaali/pdf/isbn_978-952-476-761-3.pdf.
   Google Scholar
• Luomala, H., Puska, P., Lähdesmäki, M., Siltaoja, M., & Kurki, S. (2020). Get some respect–buy organic foods! When everyday consumer choices serve as prosocial status signaling. Appetite, 145(1), 104492. doi:https://doi.org/10.1016/j.appet.2019.104492
   PubMedGoogle Scholar
• Mangan, T., Shah, A. R., Laghari, N., Nangraj, G. M., & Nangraj, N. A. (2016). Level of awareness and willingness to pay for organic vegetables in Sindh Province of Pakistan. Age, 30, 30–40.
   Google Scholar
• Memery, J., Angell, R., Megicks, P., & Lindgreen, A. (2015). Unpicking motives to purchase locally-produced food: Analysis of direct and moderation effects. European Journal of Marketing, 49(7–8), 1207–1233. doi:https://doi.org/10.1108/EJM-02-2014-0075
   Web of Science ®Google Scholar
• Milfont, T. L., & Markowitz, E. (2016). Sustainable consumer behavior: A multilevel perspective. Current Opinion in Psychology, 10, 112–117. doi:https://doi.org/10.1016/j.copsyc.2015.12.016
   Web of Science ®Google Scholar
• Minton, E., Lee, C., Orth, U., Kim, C. H., & Kahle, L. (2012). Sustainable marketing and social media: A cross-country analysis of motives for sustainable behaviors. Journal of Advertising, 41(4), 69–84. doi:https://doi.org/10.1080/00913367.2012.10672458
   Web of Science ®Google Scholar
• Morren, M., & Grinstein, A. (2016). Explaining environmental behavior across borders: A meta-analysis. Journal of Environmental Psychology, 47, 91–106. doi:https://doi.org/10.1016/j.jenvp.2016.05.003
   Web of Science ®Google Scholar
• Muralidharan, S., Rejón-Guardia, F., & Xue, F. (2016). Understanding the green buying behavior of younger millennials from India and the United States: A structural equation modeling approach. Journal of International Consumer Marketing, 28(1), 54–72. doi:https://doi.org/10.1080/08961530.2015.1056328
   Web of Science ®Google Scholar
• Nair, S. R., & Little, V. J. (2016). Context, culture and green consumption: A new framework. Journal of International Consumer Marketing, 28(3), 169–184. doi:https://doi.org/10.1080/08961530.2016.1165025
   Web of Science ®Google Scholar
• Nuutila, J. (2019). Organics in Finland: A country report. Organic Agriculture, 9(2), 165–173. doi:https://doi.org/10.1007/s13165-018-0220-3
   Google Scholar
• Oliver, J. D., & Lee, S. H. (2010). Hybrid car purchase intentions: A cross‐cultural analysis. Journal of Consumer Marketing, 27(2), 96–103. doi:https://doi.org/10.1108/07363761011027204
   Google Scholar
• Onwezen, M. C. (2015). I did good, and we did bad: The impact of collective versus private emotions on pro-environmental food consumption. Food Research International, 76, 261–268. doi:https://doi.org/10.1016/j.foodres.2015.03.032
   Web of Science ®Google Scholar
• Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal, 107(8), 606–625. doi:https://doi.org/10.1108/00070700510611002
   Web of Science ®Google Scholar
• Padilla Bravo, C. P., Cordts, A., Schulze, B., & Spiller, A. (2013). Assessing determinants of organic food consumption using data from the German National Nutrition Survey II. Food Quality and Preference, 28(1), 60–70. doi:https://doi.org/10.1016/j.foodqual.2012.08.010
   Web of Science ®Google Scholar
• Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M., & Luomala, H. (2016). Male–male status signaling through favoring organic foods: Is the signaler perceived and treated as a friend or a foe? Psychology & Marketing, 33(10), 843–855. doi:https://doi.org/10.1002/mar.20922
   Web of Science ®Google Scholar
• Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M., & Luomala, H. (2018). Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful. Appetite, 121(1), 348–359. doi:https://doi.org/10.1016/j.appet.2017.11.102
   PubMedGoogle Scholar
• Qasim, H., Yan, L., Guo, R., Saeed, A., & Ashraf, B. N. (2019). The defining role of environmental self-identity among consumption values and behavioral intention to consume organic food. International Journal of Environmental Research and Public Health, 16(7), 1106. doi:https://doi.org/10.3390/ijerph16071106
   PubMed Web of Science ®Google Scholar
• Rahman, S. U. (2019). Differences in horizontally individualist and vertically collectivist consumers’ environmental behaviour: A regulatory focus perspective. International Journal of Business and Emerging Markets, 11(1), 73–88. doi:https://doi.org/10.1504/IJBEM.2019.097479
   Google Scholar
• Rana, J., & Paul, J. (2017). Consumer behaviour and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38(9), 157–165. doi:https://doi.org/10.1016/j.jretconser.2017.06.004
   Google Scholar
• Rantanen, T., & Toikko, T. (2017). The relationship between individualism and entrepreneurial intention–a Finnish perspective. Journal of Enterprising Communities: People and Places in the Global Economy, 11(2), 289–306. doi:https://doi.org/10.1108/JEC-10-2014-0021
   Google Scholar
• Reisch, L., Eberle, U., & Lorek, S. (2013). Sustainable food consumption: An overview of contemporary issues and policies. Sustainability: Science, Practice and Policy, 9(2), 7–25. doi:https://doi.org/10.1080/15487733.2013.11908111
   Google Scholar
• Reisinger, Y., & Crotts, J. C. (2010). Applying Hofstede’s national culture measures in tourism research: Illuminating issues of divergence and convergence. Journal of Travel Research, 49(2), 153–164. doi:https://doi.org/10.1177/0047287509336473
   Web of Science ®Google Scholar
• Rodriguez Mosquera, P. M. (2018). Cultural concerns: How valuing social-image shapes social emotion. European Review of Social Psychology, 29(1), 1–37. doi:https://doi.org/10.1080/10463283.2017.1412180
   Web of Science ®Google Scholar
• Rucker, D. D., Galinsky, A. D., & Dubois, D. (2012). Power and consumer behavior: How power shapes who and what consumers’ value. Journal of Consumer Psychology, 22(3), 352–368. doi:https://doi.org/10.1016/j.jcps.2011.06.001
   Web of Science ®Google Scholar
• Ruiz de Maya, S. R., López-López, I., & Munuera, J. L. (2011). Organic food consumption in Europe: International segmentation based on value system differences. Ecological Economics, 70(10), 1767–1775. doi:https://doi.org/10.1016/j.ecolecon.2011.04.019
   Web of Science ®Google Scholar
• Russell, C. G., Busson, A., Flight, I., Bryan, J., van Pabst, J. V. L., & Cox, D. N. (2004). A comparison of three laddering techniques applied to an example of a complex food choice. Food Quality and Preference, 15(6), 569–583. doi:https://doi.org/10.1016/j.foodqual.2003.11.007
   Web of Science ®Google Scholar
• Schrank, Z., & Running, K. (2018). Individualist and collectivist consumer motivations in local organic food markets. Journal of Consumer Culture, 18(1), 184–201. doi:https://doi.org/10.1177/1469540516659127
   Web of Science ®Google Scholar
• Searchinger, T. D., Wirsenius, S., Beringer, T., & Dumas, P. (2018). Assessing the efficiency of changes in land use for mitigating climate change. Nature, 564(7735), 249–253. doi: https://doi.org/10.1038/s41586-018-0757-z
   Google Scholar
• Shah, S. A. M., & Amjad, S. (2011). Cultural diversity in Pakistan: National vs provincial. Mediterranean Journal of Social Sciences, 2(2), 331–344.
   Google Scholar
• Shavitt, S., & Barnes, A. J. (2018). Cross‐cultural consumer psychology. Consumer Psychology Review, 2(1), 70–84. doi:https://doi.org/10.1002/arcp.1047
   Google Scholar
• Shavitt, S., & Cho, H. (2016). Culture and consumer behavior: The role of horizontal and vertical cultural factors. Current Opinion in Psychology, 8(4), 149–154. doi:https://doi.org/10.1016/j.copsyc.2015.11.007
   PubMedGoogle Scholar
• Shavitt, S., Johnson, T. P., & Zhang, J. (2011). Horizontal and vertical cultural differences in the content of advertising appeals. Journal of International Consumer Marketing, 23(3–4), 297–310. doi:https://doi.org/10.1080/08961530.2011.578064
   PubMedGoogle Scholar
• Soyez, K. (2012). How national cultural values affect pro‐environmental consumer behavior. International Marketing Review, 29(6), 623–646. doi:https://doi.org/10.1108/02651331211277973
   Web of Science ®Google Scholar
• Steen-Olsen, K., & Hertwich, E. G. (2015). Life cycle assessment as a means to identify the most effective action for sustainable consumption. In L. A. Relsch & J. Thøgersen (Eds.), Handbook of research on sustainable consumption. Cheltenham, UK: Edward Elgar Publishing.
   Google Scholar
• Sudbury-Riley, L., Hofmeister-Toth, A., & Kohlbacher, F. (2014). A cross‐national study of the ecological worldview of senior consumers. International Journal of Consumer Studies, 38(5), 500–509. doi:https://doi.org/10.1111/ijcs.12126
   Web of Science ®Google Scholar
• Tam, K. P., & Chan, H. W. (2017). Environmental concern has a weaker association with pro-environmental behavior in some societies than others: A cross-cultural psychology perspective. Journal of Environmental Psychology, 53, 213–223. doi:https://doi.org/10.1016/j.jenvp.2017.09.001
   Web of Science ®Google Scholar
• Thienhirun, S., & Chung, S. (2017). Influence of list of values on customer needs, satisfaction, and return intention in ethnic restaurants. Journal of Hospitality Marketing & Management, 26(8), 868–888. doi:https://doi.org/10.1080/19368623.2017.1331779
   Web of Science ®Google Scholar
• Thøgersen, J. (2017). Sustainable food consumption in the nexus between national context and private lifestyle: A multi-level study. Food Quality and Preference, 55, 16–25. doi:https://doi.org/10.1016/j.foodqual.2016.08.006
   Web of Science ®Google Scholar
• Triandis, H. C. (1995). Individualism & collectivism. New York: Routledge. doi: https://doi.org/10.4324/9780429499845.
   Google Scholar
• Tukker, A. (2015). Product services for a resource-efficient and circular economy–a review. Journal of Cleaner Production, 97, 76–91. doi:https://doi.org/10.1016/j.jclepro.2013.11.049
   Web of Science ®Google Scholar
• van Zomeren, M. (2014). Synthesizing individualistic and collectivistic perspectives on environmental and collective action through a relational perspective. Theory & Psychology, 24(6), 775–794. doi:https://doi.org/10.1177/0959354314548617
   Web of Science ®Google Scholar
• Westerlund-Lind, L. (2007). Consumer involvement and perceived differentiation of different kinds of pork: A means-end chain analysis. Food Quality and Preference, 18(4), 690–700. doi:https://doi.org/10.1016/j.foodqual.2006.10.004
   Web of Science ®Google Scholar
• Yoo, B., Donthu, N., & Lenartowicz, T. (2011). Measuring Hofstede’s five dimensions of cultural values at the individual level: Development and validation of CVSCALE. Journal of International Consumer Marketing, 23(3–4), 193–210. doi:https://doi.org/10.1080/08961530.2011.578059
   Google Scholar
• Zagata, L. (2014). Towards conscientious food consumption: Exploring the values of Czech organic food consumers. International Journal of Consumer Studies, 38(3), 243–250. doi:https://doi.org/10.1111/ijcs.12098
   Web of Science ®Google Scholar
• Zanoli, R., & Naspetti, S. (2002). Consumer motivations in the purchase of organic food: A means-end approach. British Food Journal, 104(8), 643–653. doi:https://doi.org/10.1108/00070700210425930
   Google Scholar