661
Views
6
CrossRef citations to date
0
Altmetric
Articles

Analysis of the Elements of the Theory of Flow and Perceived Value and Their Influence in Craft Beer Consumer Loyalty

ORCID Icon, , &

References

  • Ali, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213–228.
  • Allen, M. S., Walter, E. E., & Swann, C. (2019). Sedentary behaviour and risk of anxiety: a systematic review and meta-analysis. Journal of Affective Disorders, 242, 5–13.
  • Allison, R. I., & Uhl, K. P. (1964). Influence of beer brand identification on taste perception. Journal of Marketing Research, 1(3), 36–39. doi:https://doi.org/10.1177/002224376400100305
  • Anderson, R. E., & Srinivasan, S. S. (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & Marketing, 20(2), 123–138.
  • Anwar, S., & Gulzar, A. (2011). Impact of perceived value on word of mouth endorsement and customer satisfaction: Mediating role of repurchase intentions. International Journal of Economics and Management Sciences, 1(5), 46–54.
  • Aquilani, B., Laureti, T., Poponi, S., & Secondi, L. (2015). Beer choice and consumption determinants when craft beers are tasted: An exploratory study of consumer preferences. Food Quality and Preference, 41, 214–224. doi:https://doi.org/10.1016/j.foodqual.2014.12.005
  • Aykol, B., Aksatan, M., & İpek, İ. (2017). Flow within theatrical consumption: The relevance of authenticity. Journal of Consumer Behaviour, 16(3), 254–264. doi:https://doi.org/10.1002/cb.1625
  • Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421–458. doi:https://doi.org/10.2307/2393203
  • Bandyopadhyay, S., & Martell, M. (2007). Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study. Journal of Retailing and Consumer Services, 14(1), 35–44. doi:https://doi.org/10.1016/j.jretconser.2006.03.002
  • Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective. New York: The McGraw − Hill.
  • Ben-Bassat, T., Meyer, J., & Tractinsky, N. (2006). Economic and subjective measures of the perceived value of aesthetics and usability. ACM Transactions on Computer-Human Interaction, 13(2), 210–234. doi:https://doi.org/10.1145/1165734.1165737
  • Bion, W. R. (2013). Experiences in groups: And other papers. London: Routledge.
  • Bloemer, J. M., & Kasper, H. D. P. (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16(2), 311–329. doi:https://doi.org/10.1016/0167-4870(95)00007-B
  • Chang, H. H., Wang, Y.-H., & Yang, W.-Y. (2009). The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value. Total Quality Management & Business Excellence, 20(4), 423–443. doi:https://doi.org/10.1080/14783360902781923
  • Chang, T.-Z., & Wildt, A. R. (1994). Price, product information, and purchase intention: An empirical study. Journal of the Academy of Marketing Science, 22(1), 16–27. doi:https://doi.org/10.1177/0092070394221002
  • Charters, S., & Pettigrew, S. (2005). Is wine consumption an aesthetic experience?. Journal of Wine Research, 16(2), 121–136. doi:https://doi.org/10.1080/09571260500327663
  • Chen, P.-T., & Hu, H.-H. (2010). The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry. International Journal of Hospitality Management, 29(3), 405–412. doi:https://doi.org/10.1016/j.ijhm.2009.09.006
  • Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295–336.
  • Chinomona, R., & Dubihlela, D. (2014). Does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands? The case of Gauteng Province of South Africa. Mediterranean Journal of Social Sciences, 5(9), 23.
  • Choi, B., & Choi, B.-J. (2014). The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth. European Journal of Marketing, 48(1/2), 108–131. doi:https://doi.org/10.1108/EJM-06-2011-0299
  • Chou, T.-J., & Ting, C.-C. (2003). The role of flow experience in cyber-game addiction. Cyberpsychology & Behavior: The Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society, 6(6), 663–675. doi:https://doi.org/10.1089/109493103322725469
  • Chung, C. M. Y., & Darke, P. R. (2006). The consumer as advocate: Self-relevance, culture, and word-of-mouth. Marketing Letters, 17(4), 269–279. doi:https://doi.org/10.1007/s11002-006-8426-7
  • Cohen, E. (1979). A phenomenology of tourist experiences. Sociology, 13(2), 179–201.
  • Cronin, J. J. Jr, Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193–218. doi:https://doi.org/10.1016/S0022-4359(00)00028-2
  • Csikszentmihalyi, M. (1988). The flow experience and its significance for human psychology. In Optimal experience: Psychological studies of flow in consciousness (pp. 15–35). Cambridge: Cambridge University Press.
  • Csikszentmihalyi, M., & Larson, R. (2014). Validity and reliability of the experience-sampling method. In Flow and the Foundations of Positive Psychology: The Collected Works of Mihaly Csikszentmihalyi (pp. 35–54). Dordrecht: Springer.
  • Csikszentmihalyi, M., & LeFevre, J. (1989). Optimal experience in work and leisure. Journal of Personality and Social Psychology, 56(5), 815–822. doi:https://doi.org/10.1037//0022-3514.56.5.815
  • Csikszentmihalyi, M., & Nakamura, J. (2010). Effortless attention in everyday life: A systematic phenomenology. In B. Bruya (Ed.), Effortless attention: A new perspective in the cognitive science of attention and action (pp. 179–190). Cambridge: The MIT Press.
  • Curtis, T., Abratt, R., Rhoades, D. L., & Dion, P. (2011). Customer loyalty, repurchase and satisfaction: A meta-analytical review. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 24, 1.
  • Dawes, J., & Swailes, S. (1999). Retention sans frontieres: Issues for financial service retailers. International Journal of Bank Marketing, 17(1), 36–43.
  • Dixit, S. K. (2017). The Routledge handbook of consumer behaviour in hospitality and tourism. London: Taylor & Francis.
  • Dobrynin, N. F. (1938). On the theory and development of attention. Sovetskaya Pedagogika, 8, 27.
  • Drengner, J., Jahn, S., & Furchheim, P. (2018). Flow revisited: Process conceptualization and a novel application to service contexts. Journal of Service Management, 29(4), 703–734.
  • Drichoutis, A. C., Lazaridis, P., & Nayga, R. M. Jr, (2006). Consumers’ use of nutritional labels: A review of research studies and issues. Academy of Marketing Science Review, 2006, 1.
  • Duygun, A. (2015). The impacts of customer loyalty on negative word-of-mouth communication and repurchase intention. Journal of Marketing and Management, 6(1), 16.
  • Dwyer, P. (2007). Measuring the value of electronic word of mouth and its impact in consumer communities. Journal of Interactive Marketing, 21(2), 63–79.
  • Eelen, J., Özturan, P., & Verlegh, P. W. J. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. International Journal of Research in Marketing, 34(4), 872–891. doi:https://doi.org/10.1016/j.ijresmar.2017.08.002
  • Finneran, C. M., & Zhang, P. (2005). Flow in computer-mediated environments: Promises and challenges. Communications of the Association for Information Systems, 15(1), 4. doi:https://doi.org/10.17705/1CAIS.01504
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39–50.
  • Francisco-Maffezzolli, E. C., Semprebon, E., & Prado, P. H. M. (2014). Construing loyalty through brand experience: The mediating role of brand relationship quality. Journal of Brand Management, 21(5), 446–458. doi:https://doi.org/10.1057/bm.2014.16
  • Gallarza, M. G., & Saura, I. G. (2006). Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour. Tourism Management, 27(3), 437–452. doi:https://doi.org/10.1016/j.tourman.2004.12.002
  • Galvão, M. B., de Carvalho, R. C., de Oliveira, L. A. B., & de Medeiros, D. D. (2018). Customer loyalty approach based on CRM for SMEs. Journal of Business & Industrial Marketing, 33(5), 706–716.
  • Gauri, D. K., Bhatnagar, A., & Rao, R. (2008). Role of word of mouth in online store loyalty. Communications of the ACM, 51(3), 89–91. doi:https://doi.org/10.1145/1325555.1325572
  • Gefen, D., Rigdon, E. E., & Straub, D. (2011). Editor’s comments: An update and extension to SEM guidelines for administrative and social science research. MIS Quarterly, 35(2), iii–xiv.
  • Gerbing, D. W., & Anderson, J. C. (1992). Monte Carlo evaluations of goodness of fit indices for structural equation models. Sociological Methods & Research, 21(2), 132–160.
  • Ghalandari, K. (2013). The effect of service quality on customer perceived value and customer satisfaction as factors influencing creation of word of mouth communications in Iran. Journal of Basic and Applied Scientific Research, 3(4), 305–312.
  • Ghani, J. A., & Deshpande, S. P. (1994). Task characteristics and the experience of optimal flow in human—computer interaction. The Journal of Psychology, 128(4), 381–391. doi:https://doi.org/10.1080/00223980.1994.9712742
  • Giacalone, D. (2013). Consumers’ perception of novel beers: Sensory, affective, and cognitive-contextual aspects. Copenhagen: Department of Food Science, University of Copenhagen.
  • Giddens, N., & Hofmann, A. (2002). Brand loyalty. Missouri: Missouri Value Added Development Center, University of Missouri.
  • Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of Management Information Systems, 18(1), 185–214. doi:https://doi.org/10.1080/07421222.2001.11045669
  • Gómez-Corona, C., Escalona-Buendía, H. B., García, M., Chollet, S., & Valentin, D. (2016). Craft vs. industrial: Habits, attitudes and motivations towards beer consumption in Mexico. Appetite, 96, 358–367. doi:https://doi.org/10.1016/j.appet.2015.10.002
  • Gould-Williams, J. (1999). The impact of employee performance cues on guest loyalty, perceived value and service quality. Service Industries Journal, 19(3), 97–118.
  • Green, T., & Peloza, J. (2011). How does corporate social responsibility create value for consumers? Journal of Consumer Marketing, 28(1), 48–56. doi:https://doi.org/10.1108/07363761111101949
  • Grönroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18(4), 36–44.
  • Ha, H.-Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4(6), 438–452. doi:https://doi.org/10.1002/cb.29
  • Hair, J. F., Black, B., Babin, B., Anderson, R. E., Tatham, R. L. (2006). Multivariate data analysis. Upper Saddle River, NJ: Prentice Hall.
  • Hair, J. F., Anderson, R. E., Babin, B. J., & Black, W. C. (2010). Multivariate data analysis: A global perspective ( 7th ed.). NJ: Pearson Upper Saddle River.
  • Hausman, A. V., & Siekpe, J. S. (2009). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5–13. doi:https://doi.org/10.1016/j.jbusres.2008.01.018
  • Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: a general structural equation model. European journal of marketing, 37, 1762–1800.
  • Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. doi:https://doi.org/10.1007/s11747-014-0403-8
  • Hernández Sampieri, R., Fernández Collado, C., & Baptista Lucio, P. (2010). Metodología de la investigación. México: McGraw-Hill.
  • Hoegg, J., & Alba, J. W. (2007). Taste perception: More than meets the tongue. Journal of Consumer Research, 33(4), 490–498. doi:https://doi.org/10.1086/510222
  • Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50–68. doi:https://doi.org/10.2307/1251841
  • Holbrook, M. B. (1994). The nature of customer value: An axiology of services in the consumption experience. Service Quality: New Directions in Theory and Practice, 21(1), 21–71.
  • Holbrook, M. B. (1999). Consumer value: A framework for analysis and research. New York: Psychology Press.
  • Holbrook, M. B., Chestnut, R. W., Oliva, T. A., & Greenleaf, E. A. (1984). Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games. Journal of Consumer Research, 11(2), 728–739. doi:https://doi.org/10.1086/209009
  • Howard, J. A., & Sheth, J. N. (1970). The theory of buyer behavior. British Journal of Marketing, 4(2), 106. doi:https://doi.org/10.2307/2284311
  • Hume, M., & Mort, G. S. (2010). The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts. Journal of Services Marketing, 24(2), 170–182.
  • Jackson, S. A. (1992). Athletes in flow: A qualitative investigation of flow states in elite figure skaters. Journal of Applied Sport Psychology, 4(2), 161–180.
  • Jackson, S. A. (1996). Toward a conceptual understanding of the flow experience in elite athletes. Research Quarterly for Exercise and Sport, 67(1), 76–90. doi:https://doi.org/10.1080/02701367.1996.10607928
  • Jackson, S. A., Thomas, P. R., Marsh, H. W., & Smethurst, C. J. (2001). Relationships between flow, self-concept, psychological skills, and performance. Journal of Applied Sport Psychology, 13(2), 129–153. doi:https://doi.org/10.1080/104132001753149865
  • Kandampully, J., & Suhartanto, D. (2000). Customer loyalty in the hotel industry: The role of customer satisfaction and image. International Journal of Contemporary Hospitality Management, 12(6), 346–351.
  • Kaye, L. K. (2016). Exploring flow experiences in cooperative digital gaming contexts. Computers in Human Behavior, 55, 286–291.
  • Keller, J., Ringelhan, S., & Blomann, F. (2011). Does skills–demands compatibility result in intrinsic motivation? Experimental test of a basic notion proposed in the theory of flow-experiences. The Journal of Positive Psychology, 6(5), 408–417. doi:https://doi.org/10.1080/17439760.2011.604041
  • Kim, J.-S., & Choi, S.-H. (2011). A study on the effects of brand individuality of specialty coffee shops on brand loyalty. Culinary Science and Hospitality Research, 17(1), 124–141.
  • Kim, H., Suh, K.-S., & Lee, U.-K. (2013). Effects of collaborative online shopping on shopping experience through social and relational perspectives. Information & Management, 50(4), 169–180.
  • Kim, M., & Thapa, B. (2018). Perceived value and flow experience: Application in a nature-based tourism context. Journal of Destination Marketing & Management, 8, 373–384.
  • Korzaan, M. L. (2003). Going with the flow: Predicting online purchase intentions. Journal of Computer Information Systems, 43(4), 25–31.
  • Koufaris, M., Kambil, A., & LaBarbera, P. A. (2001). Consumer behavior in web-based commerce: An empirical study. International Journal of Electronic Commerce, 6(2), 115–138. doi:https://doi.org/10.1080/10864415.2001.11044233
  • Lecocq, S., & Visser, M. (2006). What determines wine prices: Objective vs. sensory characteristics. Journal of Wine Economics, 1(1), 42–56. doi:https://doi.org/10.1017/S1931436100000080
  • Lee, E.-J., & Hong, B.-S. (2006). The effect of flow experience and perceived utilitarian value of internet shopping on purchase intention of the fashion merchandise. Journal of the Korean Society of Clothing and Textiles, 30(8), 1188–1198.
  • Liang, L. J., Choi, H. S. C., & Joppe, M. (2018). Understanding repurchase intention of Airbnb consumers: Perceived authenticity, electronic word-of-mouth, and price sensitivity. Journal of Travel & Tourism Marketing, 35(1), 73–89.
  • Liao, C., Lin, H.-N., Luo, M. M., & Chea, S. (2017). Factors influencing online shoppers’ repurchase intentions: The roles of satisfaction and regret. Information & Management, 54(5), 651–668.
  • Libai, B., Muller, E., & Peres, R. (2013). Decomposing the value of word-of-mouth seeding programs: Acceleration versus expansion. Journal of Marketing Research, 50(2), 161–176. doi:https://doi.org/10.1509/jmr.11.0305
  • Lin, C.-H., Sher, P. J., & Shih, H.-Y. (2005). Past progress and future directions in conceptualizing customer perceived value. International Journal of Service Industry Management, 16(4), 318–336. doi:https://doi.org/10.1108/09564230510613988
  • Liu, C.-H S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42–54. doi:https://doi.org/10.1016/j.jairtraman.2015.12.007
  • Liu, Y., Pu, B., Guan, Z., & Yang, Q. (2016). Online customer experience and its relationship to repurchase intention: An empirical case of online travel agencies in China. Asia Pacific Journal of Tourism Research, 21(10), 1085–1099. doi:https://doi.org/10.1080/10941665.2015.1094495
  • Maheshwari, V., Lodorfos, G., & Jacobsen, S. (2014). Determinants of brand loyalty: A study of the experience-commitment-loyalty constructs. International Journal of Business Administration, 5(6), 13–23.
  • Marty-Dugas, J., & Smilek, D. (2018). Deep, effortless concentration: Re-examining the flow concept and exploring relations with inattention, absorption, and personality. Psychological Research, 83(2), 1–18.
  • McAlexander, J. H., Kim, S. K., & Roberts, S. D. (2003). Loyalty: The influences of satisfaction and brand community integration. Journal of Marketing Theory and Practice, 11(4), 1–11. doi:https://doi.org/10.1080/10696679.2003.11658504
  • McLean, G., Wilson, A. (2016). Evolving the online customer experience… is there a role for online customer support?. Computers in Human Behavior, 60, 602–610. doi:https://doi.org/10.1016/j.chb.2016.02.084
  • México, C. d. (2018). Estado de la industria cervecera en México. Cerveceros de México. Ciudad de México: https://cervecerosdemexico.com/estado-de-la-industria/
  • Mirvis, P. H., Csikszentmihalyi, M., & Csikzentmihaly, M. (1991). Flow: The psychology of optimal experience. Academy of Management Review, 16(3), 636–640. doi:https://doi.org/10.5465/amr.1991.4279513
  • Molinari, L. K., Abratt, R., & Dion, P. (2008). Satisfaction, quality and value and effects on repurchase and positive word‐of‐mouth behavioral intentions in a B2B services context. Journal of Services Marketing, 22(5), 363–373. doi:https://doi.org/10.1108/08876040810889139
  • Moliner, M. A. (2009). Loyalty, perceived value and relationship quality in healthcare services. Journal of Service Management, 20(1), 76–97. doi:https://doi.org/10.1108/09564230910936869
  • Nakamura, J., & Csikszentmihalyi, M. (2014). The concept of flow. In Flow and the foundations of positive psychology: The collected works of Mihaly Csikszentmihalyi (pp. 239–263). Dordrecht: Springer.
  • Novak, T. P., Hoffman, D. L., & Yung, Y.-F. (2000). Measuring the customer experience in online environments: A structural modeling approach. Marketing Science, 19(1), 22–42. doi:https://doi.org/10.1287/mksc.19.1.22.15184
  • O’Brien, L., & Jones, C. (1995). Do rewards really create loyalty?. Long Range Planning, 28(4), 130.
  • O’Cass, A., & Carlson, J. (2010). Examining the effects of website-induced flow in professional sporting team websites. Internet Research, 20(2), 115–134.
  • Odin, Y., Odin, N., & Valette-Florence, P. (2001). Conceptual and operational aspects of brand loyalty: An empirical investigation. Journal of Business Research, 53(2), 75–84. doi:https://doi.org/10.1016/S0148-2963(99)00076-4
  • Oliver, R. L. (1999). Whence consumer loyalty? The Journal of Marketing, 63(4_suppl1), 33–44. doi:https://doi.org/10.2307/1252099
  • Oliver, R. L., & DeSarbo, M. (1988). Response determinants in satisfaction judgments. Journal of Consumer Research, 14(4), 495. doi:https://doi.org/10.1086/209131
  • Park, C. (2004). Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea. International Journal of Hospitality Management, 23(1), 87–94. doi:https://doi.org/10.1016/j.ijhm.2003.08.001
  • Park, C., & Kang, B.-K. (2003). Factors influencing on trust toward e-commerce by consumer experience of online buying. Information Systems Review, 5(1), 81–95.
  • Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Boston, MA: Harvard Business Press.
  • Pomfret, G. (2006). Mountaineering adventure tourists: A conceptual framework for research. Tourism Management, 27(1), 113–123.
  • Rajumesh, S. (2014). The impact of consumer experience on brand loyalty: The mediating role of brand attitude. International Journal of Management and Social Sciences Research (IJMSSR), 3(1), 73–79.
  • Reichheld, F. F. (2003). The one number you need to grow. Harvard Business Review, 81(12), 46–55.
  • Reichheld, F. F., & Sasser, W. E. (1990). Zero defeofions: Quoliiy comes to services. Harvard Business Review, 68(5), 105–111.
  • Renard, D. (2013). Online promotional games: Impact of flow experience on word-of-mouth and personal information sharing. International Business Research, 6(9), 93.
  • Ringle, C., Wende, S., & Will, A. (2005). Smart-PLS version 2.0 M3. Hamburg: University of Hamburg.
  • Robinson, T. N., Borzekowski, D. L., Matheson, D. M., & Kraemer, H. C. (2007). Effects of fast food branding on young children’s taste preferences. Archives of pediatrics & adolescent medicine, 161(8), 792–797.
  • Roy, S. K., Lassar, W. M., & Butaney, G. T. (2014). The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites. European Journal of Marketing, 48(9/10), 1828–1849.
  • Rust, R. T., & Zahorik, A. J. (1993). Customer satisfaction customer retention and market share. Journal of Retailing, 69(2), 193–215. doi:https://doi.org/10.1016/0022-4359(93)90003-2.
  • Sayani, H. (2015). Customer satisfaction and loyalty in the United Arab Emirates banking industry. International Journal of Bank Marketing, 33(3), 351–375.
  • Schwarz, N., & Clore, G. L. (1996). Feelings and phenomenal experiences. In A. W. Kruglanski & E. T. Higgins (Eds.), Social psychology: Handbook of basic principles (pp. 385–407). London: The Guilford Press.
  • Shaw, C., & Ivens, J. (2002). Building great customer experiences (Vol. 241). London: Springer.
  • Shim, S. I., Forsythe, S., & Kwon, W.-S. (2015). Impact of online flow on brand experience and loyalty. Journal of Electronic Commerce Research, 16(1), 56.
  • Singh, R., & Khan, I. A. (2012). An approach to increase customer retention and loyalty in B2C world. International Journal of Scientific and Research Publications, 2(6), 1–5.
  • Sirdeshmukh, D., Singh, J., & Sabol, B. (2002). Consumer trust, value, and loyalty in relational exchanges. Journal of Marketing, 66(1), 15–37. doi:https://doi.org/10.1509/jmkg.66.1.15.18449
  • Skadberg, Y. X., & Kimmel, J. R. (2004). Visitors’ flow experience while browsing a Web site: Its measurement, contributing factors and consequences. Computers in Human Behavior, 20(3), 403–422. doi:https://doi.org/10.1016/S0747-5632(03)00050-5
  • Soto, E., & Dolan, S. L. (2004). Las PYMES ante el desafío del siglo XXI: Los nuevos mercados globales. México: Cengage Learning Editores.
  • Steven Podoshen, J. (2008). The African American consumer revisited: Brand loyalty, word-of-mouth and the effects of the black experience. Journal of Consumer Marketing, 25(4), 211–222.
  • Su, Y.-S., Chiang, W.-L., Lee, C.-T J., & Chang, H.-C. (2016). The effect of flow experience on player loyalty in mobile game application. Computers in Human Behavior, 63, 240–248. doi:https://doi.org/10.1016/j.chb.2016.05.049
  • Susilowati, C., & Sugandini, D. (2018). Perceived value, eWord-of-mouth, traditional word-of-mouth, and perceived quality to destination image of vacation tourists. Review of Integrative Business and Economics Research, 7, 312–321.
  • Tantakasem, P., & Lee, S. M. (2008). Service quality and the customer satisfaction chain in the Thai Retail Banking industry. BU Academic Review, 7(1), 98–109.
  • Tenenhaus, M., Amato, S., & Esposito Vinzi, V. (2004). A global goodness-of-fit index for PLS structural equation modelling. Proceedings of the XLII SIS Scientific Meeting, 1, 739–742.
  • Tenenhaus, M., Vinzi, V. E., Chatelin, Y.-M., & Lauro, C. (2005). PLS path modeling. Computational Statistics & Data Analysis, 48(1), 159–205.
  • Teo, T. S. H., Srivastava, S. C., & Jiang, L. (2008). Trust and electronic government success: An empirical study. Journal of Management Information Systems, 25(3), 99–132. doi:https://doi.org/10.2753/MIS0742-1222250303
  • Triantafillidou, A., & Siomkos, G. (2014). Consumption experience outcomes: Satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions. Journal of Consumer Marketing, 31(6/7), 526–540.
  • van Riel, A. C. R., & Pura, M. (2005). Linking perceived value and loyalty in location‐based mobile services. Managing Service Quality: An International Journal, 15(6), 509–538.
  • Vraneševic, T., & Stančec, R. (2003). The effect of the brand on perceived quality of food products. British Food Journal, 105(11), 811–825.
  • Wangenheim, F. V. (2005). Postswitching negative word of mouth. Journal of Service Research, 8(1), 67–78.
  • Weafer, J., Burkhardt, A., & de Wit, H. (2014). Sweet taste liking is associated with impulsive behaviors in humans. Frontiers in Behavioral Neuroscience, 8, 228. doi:https://doi.org/10.3389/fnbeh.2014.00228
  • Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33(1), 177–195.
  • Whalen, S. P. (1998). Flow and the engagement of talent: Implications for secondary schooling. NASSP Bulletin, 82(595), 22–37.
  • Wu, H.-C. (2017). What drives experiential loyalty? A case study of Starbucks coffee chain in Taiwan. British Food Journal, 119(3), 468–496.
  • Wu, L.-Y., Chen, K.-Y., Chen, P.-Y., & Cheng, S.-L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67(1), 2768–2776. doi:https://doi.org/10.1016/j.jbusres.2012.09.007
  • Wu, H.-C., & Cheng, C.-C. (2019). An empirical analysis of green experiential loyalty: A case study. Journal of International Food & Agribusiness Marketing, 31(1), 69–105.
  • Wu, C. H.-J., & Liang, R.-D. (2011). The relationship between white-water rafting experience formation and customer reaction: A flow theory perspective. Tourism Management, 32(2), 317–325. doi:https://doi.org/10.1016/j.tourman.2010.03.001
  • Yang, F.-H., Huang, M.-L., Liang, C.-F., & Huang, C.-Y. (2017). A study of the relationships among perceived service innovation, flow experience and repurchase intention. The International Journal of Organizational Innovation, 10(2), 13–28.
  • Yang, Z., & Peterson, R. T. (2004). Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology & Marketing, 21(10), 799–822.
  • Ye, Q., Li, H., Wang, Z., & Law, R. (2014). The influence of hotel price on perceived service quality and value in e-tourism: An empirical investigation based on online traveler reviews. Journal of Hospitality & Tourism Research, 38(1), 23–39.
  • Yi, Y., & La, S. (2004). What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty. Psychology & Marketing, 21(5), 351–373.
  • Zarantonello, L., & Luomala, H. T. (2011). Dear Mr. Chocolate: Constructing a typology of chocolate consumption experiences through qualitative diary research. Qualitative Market Research: An International Journal, 14(1), 55–82.
  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
  • Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. doi:https://doi.org/10.2307/1251929
  • Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information & Management, 51(8), 1017–1030.
  • Zhou, T., Li, H., & Liu, Y. (2010). The effect of flow experience on mobile SNS users’ loyalty. Industrial Management & Data Systems, 110(6), 930–946.
  • Zhou, T., & Lu, Y. (2011). Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience. Computers in Human Behavior, 27(2), 883–889. doi:https://doi.org/10.1016/j.chb.2010.11.013
  • Zwanka, R. J. (2020). Beer uses and attitudes in the craft era. Journal of International Food & Agribusiness Marketing, 32(1), 1–12.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.