631
Views
11
CrossRef citations to date
0
Altmetric
Original Articles

Competitive intelligence and other levers of brand performance

Pages 217-239 | Received 03 Jun 2012, Accepted 13 Dec 2012, Published online: 03 Apr 2013

References

  • Ambler , T. 1995 . Building brand relationships . Financial Times Mastering Management Series , 6 : 8 – 11 .
  • Anderson, L. (2002, April). Spy on the competition. SmartBusiness, Mag.Com, pp. 44–45
  • Ashkanasy , N.M. , Broadfoot , L.E. and Falkus , S. 2000 . “ Questionnaire measures of organizational culture ” . In Handbook of organizational culture and climate , Edited by: Ashkanasy , N.M. , Wilderom , C.P. and Peterson , M.F. 131 – 145 . Thousand Oaks, CA : Sage .
  • Aupperle , K.E. , Carroll , A.B. and Hatfield , J.D. 1985 . An empirical examination of the relationship between corporate social responsibility and profitability . Academy of Management Journal , 28 : 446 – 463 .
  • Bagozzi , R.P. 1994 . “ Structural equation models in marketing research: Basic principles ” . In Principles of marketing research , Edited by: Bagozzi , R. P. 317 – 385 . Cambridge, MA : Blackwell .
  • Baines , A. and Langfield-Smith , K. 2003 . Antecedents to management accounting change: A structural equation approach . Accounting, Organizations and Society , 28 : 675 – 698 .
  • Barson, D.C. (2002, June). Competing intelligently. GCI, pp. 26–28
  • Baumard , P. 1994 . From noticing to making sense: Using intelligence to develop strategy . International Journal of Intelligence and Counterintelligence , 7 : 29 – 73 .
  • Beal , R.M. 2000 . Competing effectively: Environmental scanning, competitive strategy, and organizational performance in small manufacturing firms . Journal of Small Business Management , 38 : 27 – 47 .
  • Berry , L. 2003 . Interview with Leonard Berry . Services Revenue , 1 : 3
  • Bhattacharya , C.B. , Korschun , D. and Sen , S. 2008 . Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives . Journal of Business Ethics , 85 ( Suppl. 2 ) : 257 – 272 .
  • Blenkhorn , D.L. and Fleisher , C.S. 2005 . Competitive intelligence and global business , Westport, CT : Praeger .
  • Boncella , R.J. 2003 . Competitive intelligence and the web . Communications of Association of Information Systems , 12 : 327 – 340 .
  • Brannen , L. 2004 . Early warnings anticipate market shifts . Business Finance , 10 ( 3 ) : 15
  • Bryan , L.L. 2004 . Making a market in knowledge . McKinsey Quarterly , 3 : 1
  • Business Wire (2004, October 4). Competitive intelligence: How to drive business influence and impact? Business Wire. Retrieved 17 July, 2011 from: http://www.businesswire.com/news/home/20041004005715/en/Competitive-Intelligence-Drive-Business-Influence-Impact
  • Calof , J.L. and Wright , S. 2008 . Competitive intelligence: A practitioner, academic and inter-disciplinary perspective . European Journal of Marketing , 42 : 717 – 730 .
  • Cao, L. (2008, December 15–19). Behavior informatics and analytics: Let behavior talk. Data Mining Workshops, ICDMW'08. IEEE International Conference, Conference Publications, pp. 87–96
  • Carrigan , M. and Attalla , A. 2001 . The myth of the ethical consumer – do ethics matter in purchase behaviour? . Journal of Consumer Marketing , 18 : 560 – 577 .
  • Carroll , A.B. 1979 . A three-dimensional conceptual model of corporate performance . Academy of Management Review , 4 : 497 – 505 .
  • Carroll, A.B. (1991, July/August). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, pp. 39–48
  • Chaudhuri , A. 2002 . How brand reputation affects the advertising–brand equity link . Journal of Advertising Research , 42 ( 3 ) : 33 – 43 .
  • Cobb , P. 2004 . Differences in competitive intelligence approaches for service industries . Competitive Intelligence Magazine , 7 : 29 – 32 .
  • Cragg , W. 1997 . Value mapping workshop , Toronto : Eaton Hall Inn .
  • Crane , A. , Matten , D. and Spence , L.J. 2008 . Corporate social responsibility: Readings and cases in a global context , New York : Routledge .
  • DeBusk , K.P.A. and Austin , E.J. 2011 . Emotional intelligence and social perception . Personality and Individual Differences , 51 : 764 – 768 .
  • Dishman , P.L. and Calof , J.L. 2008 . Competitive intelligence: A multiphasic precedent to marketing strategy . European Journal of Marketing , 42 : 766 – 785 .
  • Doyle , P. 1990 . Building successful brands: The strategic options . Journal of Consumer Marketing , 7 ( 2 ) : 5 – 20 .
  • Duckett , H. and Macfarlane , E. 2003 . Emotional intelligence and transformational leadership in retailing . Leadership & Organization Development Journal , 24 : 309 – 317 .
  • Egri , C.P. , Ralston , D.A. , Murray , C.S. and Nicholson , J.D. 2000 . Managers in the NAFTA countries: A cross-cultural comparison of attitudes toward upward influence strategies . Journal of International Management , 6 : 149 – 171 .
  • Eser , Z. , Isin , F.B. and Tolon , M. 2011 . Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing . Journal of Marketing Management , 27 : 854 – 868 .
  • Fitzpatrick , W.M. 2003 . Uncovering trade secrets: The legal and ethical conundrum of creative competitive intelligence . SAM Advanced Management Journal , 68 ( 3 ) : 4 – 13 .
  • Franzen , G. and Bouwman , M. 2001 . The mental world of brands , Henley on Thames : World Advertising Research Centre .
  • Gardner , H. 1983 . Frames of mind: The theory of multiple intelligences , London : Heinemann .
  • Gaski , J.F. 1999 . Does marketing ethics really have anything to say? A critical inventory of the literature . Journal of Business Ethics , 18 : 315 – 334 .
  • Gilad , B. 2004 . Early warning: Using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies , New York : American Marketing Association .
  • Goleman , D. 1998 . Working with emotional intelligence , London : Bloomsbury .
  • Goleman , D. 2001a . “ An EI-based theory of performance ” . In The emotionally intelligent workplace: How to select for, measure, and improve emotional intelligence in individuals, groups, and organizations , Edited by: Goleman , D. 27 – 44 . San Francisco, CA : Jossey-Bass .
  • Goleman , D. 2001b . “ Emotional intelligence: Issues in paradigm building ” . In The emotionally intelligent workplace: How to select for, measure, and improve emotional intelligence in individuals, groups, and organizations , Edited by: Goleman , D. 13 – 26 . San Francisco, CA : Jossey-Bass .
  • Goleman , D. , Boyatzis , R. and McKee , A. 2002 . The new leaders: Transforming the art of leadership into the science of results , London : Little, Brown .
  • Goleman , D. , McKee , A. and Boyatzis , R. 2007 . Inteligenţa emoţională în leadership , Bucureşti : Editura Curtea Veche .
  • Gregory , A. 2007 . Involving stakeholders in developing corporate brands: The communication dimension . Journal of Marketing Management , 23 : 59 – 73 .
  • Guimares , T. 2000 . The impact of competitive intelligence and IS support is changing small business organizations . Logistics Information Management , 13 ( 3 ) : 117 – 125 .
  • Harris , F. and De Chernatony , L. 2001 . Corporate branding and corporate brand performance . European Journal of Marketing , 35 : 441 – 456 .
  • Helms , M.M. , Ettkin , L.P. and Morris , D.J. 2000 . Shielding your company against information compromise . Information Management & Computer Security , 8 ( 3 ) : 117 – 130 .
  • Henderson , D. 2005 . The role of business in the world today . Journal of Corporate Citizenship , 17 : 30 – 32 .
  • Hooley , G. , Greenley , G. , Fahy , J. and Cadogan , J. 2001 . Market-focused resources, competitive positioning and firm performance . Journal of Marketing Management , 17 : 503 – 520 .
  • Hopkins , M. 2007 . Corporate social responsibility & international development , London : Earthscan .
  • Jamali , D. 2008 . A stakeholder approach to corporate social responsibility: Fresh insights into theory vs practice . Journal of Business Ethics , 82 : 213 – 231 .
  • Jamali , D. , Safieddine , A. and Rabbath , M. 2008 . Corporate governance and corporate social responsibility: Synergies and inter-relationships . Corporate Governance: An International Review , 16 : 443 – 459 .
  • Keller , K.L. 1993 . Conceptualizing, measuring, and managing customer-based brand equity . Journal of Marketing , 57 ( January ) : 1 – 22 .
  • Keller , K.L. and Lehmann , D.R. 2003 . How do brands create value? . Marketing Management , 12 ( 3 ) : 26 – 31 .
  • Kohli , A.K. and Jaworski , B.J. 1990 . Market orientation: The construct, research propositions, and managerial implications . Journal of Marketing , 54 ( 2 ) : 1 – 18 .
  • Korschun, D., Bhattacharya, C.B., & Swain, S.D. (2011, May 31). When and how does corporate social responsibility encourage customer orientation? ESMT Working Paper No. 11–05. Retrieved 21 August 2011 from: http://ssrn.com/abstract = 1856475.
  • Lackman , C. , Saban , K. and Lanasa , J. 2000 . The contribution of market intelligence to tactical and strategic business decisions . Marketing Intelligence & Planning , 18 : 6 – 8 .
  • Lantos , G.P. 2001 . The boundaries of strategic corporate social responsibility . Journal of Consumer Marketing , 18 : 595 – 630 .
  • Le , Q.H. 1995 . Science, technology and culture: A Vietnamese perspective . Journal of Vietnamese Studies , 8 : 5 – 7 .
  • Lovelock , C. and Gummesson , E. 2004 . Whither services marketing? In search of a new paradigm and fresh perspectives . Journal of Service Research , 7 : 20 – 41 .
  • Luu , T.T. 2010 . Organisational culture, leadership and performance measurement integratedness . International Journal of Management and Enterprise Development , 9 : 251 – 275 .
  • Luu , T.T. 2011 . Organisational culture and trust as organisational factors for corporate governance . International Journal of Management and Enterprise Development , 11 : 142 – 162 .
  • Luu , T.T. 2012a . Saigon Eye Hospital: An innovative business model in healthcare . Leadership in Health Services , 25 : 123 – 138 .
  • Luu , T.T. 2012b . The linkages among leadership, trust, and business ethics . Social Responsibility Journal , 8 : 133 – 148 .
  • Luu , T.T. 2012c . Marketing effectiveness and its precursors . Asia Pacific Journal of Marketing and Logistics , 24 : 125 – 152 .
  • Luu , T.T. 2012d . Behind knowledge transfer . Management Decision , 50 : 459 – 478 .
  • Luu , T.T. 2012e . Behind brand performance . Asia-Pacific Journal of Business Administration , 4 : 42 – 57 .
  • Luu , T.T. 2012f . Corporate social responsibility, leadership, and brand equity in healthcare service . Social Responsibility Journal , 8 : 347 – 362 .
  • Luu , T.T. 2012g . Clinical governance: A lever for change in Nhan Dan Gia Dinh Hospital in Vietnam . Clinical Governance: An International Journal , 17 : 223 – 247 .
  • Lynch , J.E. 1995 . Marketing and business process re-engineering . Journal of Marketing Practice: Applied Marketing Science , 1 : 45 – 53 .
  • Maignan , I. 2001 . Consumers' perceptions of corporate social responsibilities: A cross-cultural comparison . Journal of Business Ethics , 30 : 57 – 72 .
  • Martino , C. 2003 . A perfect blend . Marketing News , 37 : 32 – 33 .
  • Matsuno , K. , Mentzer , J.T. and Ozsomer , A. 2002 . The effects of entrepreneurial proclivity and market orientation on business performance . Journal of Marketing , 66 ( July ) : 18 – 32 .
  • Matten, D., & Moon, J. (2004). ‘Implicit’ and ‘explicit’ CSR: A conceptual framework for understanding CSR in Europe. ICCSR Research Paper Series. (29–2004), University of Nottingham
  • Mayer , J.D. , Salovey , P. and Caruso , D.R. 2008 . Emotional intelligence: New ability or eclectic traits? . American Psychologist , 63 : 503 – 517 .
  • McWilliams , A. , Siegel , D. and Wright , P. 2006 . Corporate social responsibility: Strategic implications . Journal of Management Studies , 43 : 1 – 18 .
  • Miller , D. 1987 . The structural environmental correlates of business strategy . Strategic Management Journal , 8 : 55 – 76 .
  • Ministry of Planning and Investment . 2008 . Annual report on SMEs in Vietnam , Hanoi, Vietnam : Ministry of Planning and Investment .
  • Modassir , A. and Singh , T. 2008 . Relationship of emotional intelligence with transformational leadership and organizational citizenship behavior . International Journal of Leadership Studies , 4 : 3 – 21 .
  • Morgan , R.E. , Katsikeas , C.S. and Appiah-Adu , K. 1998 . Market orientation and organizational learning capabilities . Journal of Marketing Management , 14 : 353 – 381 .
  • Morito , B. 2010 . Ethics of climate change: Adopting an empirical approach to moral concern . Human Ecology Review , 17 : 106 – 116 .
  • Neuman , W.L. 2000 . Social research methods: Qualitative and quantitative approaches , 4th ed. , Boston, MA : Allyn & Bacon .
  • Ngo , L.V. and O'Cass , A. 2012 . Performance implications of market orientation, marketing resources, and marketing capabilities . Journal of Marketing Management , 28 : 173 – 187 .
  • Nunnally , J.C. 1967 . Psychometric theory , New York : McGraw-Hill .
  • O'Cass , A. and Ngo , L.V. 2007a . Market orientation versus innovative culture: Two routes to superior brand performance . European Journal of Marketing , 41 : 868 – 887 .
  • O'Cass , A. and Ngo , L.V. 2007b . Balancing external adaptation and internal effectiveness: Achieving better brand performance . Journal of Business Research , 60 : 11 – 20 .
  • O'Sullivan , N. 1997 . Teaching English in Southeast Asia , Lincolnwood, IL : Passport Books .
  • Organ , D.W. and Bateman , T. 1990 . Organizational behavior: An applied psychological approach , Homewood, IL : Richard D Irwin .
  • Otley , D. 1994 . Management control in contemporary organizations: Toward a wider framework . Management Accounting Research , 5 : 289 – 299 .
  • Oubiña , J. , Rubio , N. and Yagüe , M.J. 2007 . Effect of strategy, structure and performance variables on store brand market share . Journal of Marketing Management , 23 : 1013 – 1035 .
  • Parmar, A. (2004, January 15). Competitive intelligence. Marketing News, p. 16
  • Podnar , K. and Golob , U. 2007 . CSR expectations: The focus of corporate marketing . Corporate Communications: An International Journal , 12 : 326 – 340 .
  • Prasad , K. and Dev , C.S. 2000 . Managing hotel brand equity: A customer-centric framework for assessing performance . Cornell Hotel and Restaurant Administration Quarterly , 41 ( 3 ) : 22 – 31 .
  • Prescott , J. 2006 . CI and ethics: Either you have it or you don't . Competitive Intelligence Magazine , 9 ( 2 ) : 6 – 10 .
  • Rajagopal . 2008 . Measuring brand performance through metrics application . Measuring Business Excellence , 12 : 29 – 38 .
  • Ralston , D.A. , Gustafson , D.J. , Mainiero , L. and Umstot , D. 1993 . Strategies of upward influence: A cross-national comparison of Hong Kong and American managers . Asia Pacific Journal of Management , 10 : 157 – 175 .
  • Reddington , M. , Martin , G. and Bondarouk , T. 2011 . “ Linking HR strategy, e-HR goals, architectures, and outcomes: A model and case study evidence ” . In Electronic HRM in theory and practice (Advanced Series in Management, Volume 8) , Edited by: Bondarouk , T. , Ruël , H. and Looise , J.K. 55 – 81 . Scarborough, UK : Emerald Group Publishing .
  • Reid , M. 2002 . Building strong brands through the management of integrated marketing communications . International Journal of Wine Marketing , 14 ( 3 ) : 37 – 52 .
  • Robbins , S.P. and Judge , T.A. 2007 . Organizational behavior , 12th ed. , Upper Saddle River, NJ : Prentice Hall .
  • Robson , C. 1993 . Real world research: A resource for social scientists and practitioner-researchers , Oxford : Blackwell .
  • Roper , S. and Davies , G. 2007 . The corporate brand: Dealing with multiple stakeholders . Journal of Marketing Management , 23 : 75 – 90 .
  • Salarzehi , H. , Yaghoubi , N.M. , Naroei , M. and Sin , L.G. 2011 . A survey of relationship between emotional intelligence and organizational citizenship behavior in Iran . International Business and Management , 3 : 130 – 135 .
  • Salovey , P. and Mayer , J. 1990 . Emotional intelligence . Imagination, Cognition and Personality , 9 ( 3 ) : 185 – 211 .
  • Schwarz , M.S. and Carroll , A.B. 2003 . Corporate social responsibility: A three-domain approach . Business Ethics Quarterly , 13 : 503 – 530 .
  • Simon , C.J. and Sullivan , M.W. 1993 . The measurement and determinants of brand equity: A financial approach . Marketing Science , 12 : 28 – 52 .
  • Smith , J.K. 1983 . Quantitative versus qualitative research: An attempt to clarify the issue . Educational Researcher , 12 ( 3 ) : 6 – 13 .
  • Spanos , Y.E. and Lioukas , S. 2001 . An examination into the causal logic of rent generation: Contrasting Porter's competitive strategy framework and the resource-based perspective . Strategic Management Journal , 22 : 907 – 934 .
  • Srinivasan , V. 1979 . Network models for estimating brand-specific effects in multi-attribute marketing models . Management Science , 25 ( January ) : 11 – 21 .
  • Stern , L.W. and Reve , T. 1980 . Distribution channels as political economies: A framework for comparative analysis . Journal of Marketing , 44 ( Summer ) : 52 – 64 .
  • Stevens , M. 1994 . Getting the processes right . Marketing Business , 31 ( May ) : 18 – 22 .
  • Stride , H. 2006 . An investigation into the values dimensions of branding: Implications for the charity sector . International Journal of Nonprofit and Voluntary Sector Marketing , 11 : 115 – 124 .
  • Tadajewski , M. and Jones , D. G. B. 2012 . Scientific marketing management and the emergence of the ethical marketing concept . Journal of Marketing Management , 28 : 37 – 61 .
  • Tajeddini , K. , Trueman , M. and Larsen , G. 2006 . Examining the effect of market orientation on innovativeness . Journal of Marketing Management , 22 : 529 – 551 .
  • Tanner Pascale , R. and Sternin , J. 2005 . Your company's secret change agents . Harvard Business Review , 83 ( 5 ) : 73 – 81 .
  • Tarraf , P. and Molz , R. 2006 . Competitive intelligence at small enterprises . SAM Advanced Management Journal , 71 ( 4 ) : 24 – 34 .
  • Trim , P. R. J. and Lee , Y.I. 2008 . A strategic marketing intelligence and multi-organizational resilience framework . European Journal of Marketing , 42 : 731 – 745 .
  • Vedder, R.G., & Guynes, C.S. (2002). Guynes CIOS' perspectives on competitive intelligence. Information Systems Management, Fall (pp. 49–55)
  • Venkatesh , V. , Kohli , A.K. and Zaltman , G. 1995 . Influence strategies in buying centers . Journal of Marketing , 59 ( October ) : 71 – 82 .
  • Walle , A.H. 1999 . From marketing research to competitive intelligence: Useful generalization or loss of focus? . Management Decision , 39 : 519 – 525 .
  • Wayne , S.J. , Liden , R.C. , Graf , I.K. and Ferris , G.R. 1997 . The role of upward influence tactics in human resource decisions . Personnel Psychology , 50 : 979 – 1006 .
  • Weerawardena , J. , O'Cass , A. and Julian , C. 2006 . Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance . Journal of Business Research , 59 : 37 – 45 .
  • Wilderom , C. P. M. , Glunk , U. and Maslowski , R. 2000 . “ Organizational culture as a predictor of organizational performance ” . In Organizational culture and climate , Edited by: Ashkanasy , N.M. , Wilderom , C. P. M. and Peterson , M.F. 193 – 209 . Thousand Oaks, CA : Sage .
  • Wiltshire , S. 2001 . “ Corporate community culture and counterintelligence ” . In Managing frontiers in competitive intelligence , Edited by: Fleisher , C.S. and Blenkhorn , D.L. 251 – 263 . Westport, CT : Quorum Books .
  • Wong , H. and Merrilees , B. 2007 . Closing the marketing strategy to performance gap: The role of brand orientation . Journal of Strategic Marketing , 15 : 387 – 402 .
  • Wong , L. , Hui , L. T. S. and Sim , D.F. 2005 . Brand think: A guide to branding , Victoria : Trafford .
  • Wright , S. , Eid , E.R. and Fleisher , C.S. 2009 . Competitive intelligence in practice: Empirical evidence from the UK retail banking sector . Journal of Marketing Management , 25 : 941 – 964 .
  • Yukl , G. , Seifert , C.F. and Chavez , C. 2008 . Validation of the extended Influence Behavior Questionnaire . The Leadership Quarterly , 19 : 609 – 621 .
  • Zadel , A. 2008 . Do emotionally intelligent leaders have more satisfied employees? . International Journal of Management and Enterprise Development , 5 : 590 – 608 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.