How to engage customers in co-creation: customers’ motivations for collaborative innovation

References

• Algesheimer, R., Dholakia, U., & Herrmann, A. (2005). The social influence of brand community: Evidence from European car clubs. Journal of Marketing, 69, 19–34. doi:10.1509/jmkg.69.3.19.66363
   Web of Science ®Google Scholar
• Bagozzi, R., & Dholakia, U. (2006). Antecedents and consequences of customer participation in small group brand communities. International Journal of Research in Marketing, 23, 45–61. doi:10.1016/j.ijresmar.2006.01.005
   Web of Science ®Google Scholar
• Baytiyeh, H., & Pfaffman, J. (2010). Open source software: A community of altruists. Computers in Human Behavior, 26, 1345–1354. doi:10.1016/j.chb.2010.04.008
   Web of Science ®Google Scholar
• Bendapudi, N., & Leone, R. (2003, January). Psychological implications of customer participation in co-production. Journal of Marketing, 67, 14–28. doi:10.1509/jmkg.67.1.14.18592
   Web of Science ®Google Scholar
• Bijmolt, T., Leeflang, P., Block, F., Eisenbeiss, M., Hardie, B., Lemmens, A., & Saffert, P. (2010). Analytics for customer engagement. Journal of Service Research, 13, 341–356. doi:10.1177/1094670510375603
   Web of Science ®Google Scholar
• Bolton, R., & Saxena-Iyer, S. (2009). Interactive services: A framework, synthesis and research directions. Journal of Interactive Marketing, 23, 91–104. doi:10.1016/j.intmar.2008.11.002
   Web of Science ®Google Scholar
• Brodie, R., Hollebeek, L., Juric, B., & Ilic, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14, 252–271. doi:10.1177/1094670511411703
   Web of Science ®Google Scholar
• Brodie, R., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66, 105–114. doi:10.1016/j.jbusres.2011.07.029
   Web of Science ®Google Scholar
• Bugshan, H. (2015). Co-innovation: The role of online communities. Journal of Strategic Marketing, 23, 175–186. doi:10.1080/0965254X.2014.920905
   Web of Science ®Google Scholar
• Casaló, L., Flavián, C., & Guinalíu, M. (2010). Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities. International Journal of Information Management, 30, 357–367. doi:10.1016/j.ijinfomgt.2010.01.004
   Web of Science ®Google Scholar
• DeValck, K., Van Bruegen, G., & Wierenga, B. (2009). Virtual communities: A marketing perspective. Decision Support Systems, 47, 185–203. doi:10.1016/j.dss.2009.02.008
   Web of Science ®Google Scholar
• Dholakia, U., Bagozzi, R., & Pearo, L. (2004). A social influence model of consumer participation in network- and small-group-based virtual communities. International Journal of Research in Marketing, 21, 241–263. doi:10.1016/j.ijresmar.2003.12.004
   Web of Science ®Google Scholar
• Dholakia, U., Blazevic, V., Wiertz, C., & Algesheimer, R. (2009). Communal service delivery: How customers benefit from participation in firm-hosted virtual P3 communities. Journal of Service Research, 12, 208–226. doi:10.1177/1094670509338618
   Web of Science ®Google Scholar
• Etgar, M. (2008). A descriptive model of the customer co-production process. Journal of the Academy Marketing Science, 36, 97–108. doi:10.1007/s11747-007-0061-1
   Web of Science ®Google Scholar
• Frey, K., Lüthje, C., & Haag, S. (2011). Whom should firms attract to open innovation platforms? The role of knowledge diversity and motivation. Long Range Planning, 44, 397–420. doi:10.1016/j.lrp.2011.09.006
   Web of Science ®Google Scholar
• Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing co-creation design: A strategic approach to innovation. British Journal of Management, 26, 463–483. doi:10.1111/1467-8551.12087
   Web of Science ®Google Scholar
• Frow, P., Payne, A., & Storbacka, K. (2011). Co-creation: A typology and conceptual framework. In M. Ogilvie & M. Ryan (Eds.), Proceedings of the 2011 Australia and New Zealand Marketing Conference (pp. 1–6). Perth: Australian and New Zealand Marketing Academy. ISBN 9780646563305.
   Google Scholar
• Füller, J. (2006). Why consumers engage in virtual new product developments initiated by producers. Advances in Consumer Research, 33, 639–646.
   Google Scholar
• Füller, J. (2010). Refining virtual co-creation from a consumer perspective. California Management Review, 52, 98–122. doi:10.1525/cmr.2010.52.2.98
   Web of Science ®Google Scholar
• Füller, J., Matzler, K., & Hoppe, M. (2008). Brand community members as a source of innovation. Journal of Product Innovation Management, 25, 608–619. doi:10.1111/j.1540-5885.2008.00325.x
   Web of Science ®Google Scholar
• Füller, J., Matzler, K., Hutter, K., & Hautz, J. (2012). Consumers' creative talent: Which characteristics qualify consumers for open innovation projects? An exploration of asymmetrical effects. Creativity and Innovation Management, 21, 247–262. doi:10.1111/j.1467-8691.2012.00650.x
   Web of Science ®Google Scholar
• Füller, J., Mühlbacher, H., Matzler, K., & Jawecki, G. (2010). Consumer empowerment through Internet-based co-creation. Journal of Management Information Systems, 26, 71–102. doi:10.2753/mis0742-1222260303
   Web of Science ®Google Scholar
• Galvagno, M., & Dalli, D. (2014). Theory of value co-creation: A systematic literature review. Managing Service Quality, 24, 643–683. doi:10.1108/MSQ-09-2013-0187
   Google Scholar
• Gambetti, R., & Graffigna, G. (2010). The concept of engagement: A systematic analysis of the ongoing marketing debate. International Journal of Market Research, 52, 801–826. doi:10.2501/S1470785310201661.
   Web of Science ®Google Scholar
• Grönroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing Theory, 11, 279–301. doi:10.1177/1470593111408177
   Web of Science ®Google Scholar
• Grönroos, C., & Voima, P. (2013). Critical service logic: Making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41, 133–150. doi:10.1007/s11747-012-0308-3
   Web of Science ®Google Scholar
• Gummerus, J., Liljander, V., Weman, E., & Pihlström, M. (2012). Customer engagement in a Facebook brand community. Management Research Review, 35, 857–877. doi:10.1108/01409171211256578D
   Google Scholar
• Hair, J., Black, B., Babin, B., Anderson, R., & Tatham, R. (2006). Multivariate data analysis. Englewood Cliffs, NJ: Prentice Hall.
   Google Scholar
• Hars, A., & Ou, S. (2002). Working for free? Motivations for participating in open-source projects. International Journal of Electronic Commerce, 6, 25–39. Retrieved from http://www.jstor.org/stable/27751021
   Web of Science ®Google Scholar
• Hertel, G., Niedner, S., & Herrmann, S. (2003). Motivation of software developers in Open Source projects: An Internet-based survey of contributors to the Linux kernel. Research policy, 32, 1159–1177. doi:10.1016/S0048-7333(03)00047-7
   Web of Science ®Google Scholar
• Hollebeek, L. (2011a). Demystifying customer brand engagement: Exploring the loyalty nexus. Journal of Marketing Management, 27, 785–807. doi:10.1080/0267257X.2010.500132
   Google Scholar
• Hollebeek, L. (2011b). Exploring customer brand engagement: Definition and themes. Journal of Strategic Marketing, 19, 555–573. doi:10.1080/0965254X.2011.599493
   Google Scholar
• Hollebeek, L. (2011c). The customer engagement/co-created value interface: An S-D logic perspective. In E. Gummesson, C. Mele, & F. Polese (Eds.), Proceedings of the 2011 Naples Forum on Service. Capri, Italy.
   Google Scholar
• Hollebeek, L., Glynn, M., & Brodie, R. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28, 149–165. doi:10.1016/j.intmar.2013.12.002
   Web of Science ®Google Scholar
• Hoyer, W., Chandy, R., Dorotic, M., Krafft, M., & Singh, S. (2010). Consumer co-creation in new product development. Journal of Service Research, 13, 283–296. doi:10.1177/1094670510375604
   Web of Science ®Google Scholar
• Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-creation: A service system perspective. Journal of Service Research, 17, 247–261. doi:10.1177/1094670514529187
   Web of Science ®Google Scholar
• Kristensson, P., Gustafsson, A., & Archer, T. (2004). Harnessing the creativity among users. Journal of Product Innovation Management, 21, 4–15. doi:10.1111/j.0737-6782.2004.00050.x
   Web of Science ®Google Scholar
• Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010). Undervalued or overvalued customers: Capturing total customer engagement value. Journal of Service Research, 13, 297–310. doi:10.1177/1094670510375602
   Web of Science ®Google Scholar
• Lee, S., Olson, D., & Trimi, S. (2012). Co-innovation: Convergenomics, collaboration, and co-creation for organizational values. Management Decision, 50, 817–831. doi:10.1108/00251741211227528
   Web of Science ®Google Scholar
• Lusch, R., & Nambisan, S. (2015). Service innovation: A service-dominant logic perspective. MIS Quaterly, 39, 155–175. Retrieved from http://misq.org/service-innovation-a-service-dominant-logic-perspective.html
   Google Scholar
• Lusch, R., & Vargo, S. (2006). Service-dominant logic: Reactions, reflections and refinements. Marketing Theory, 6, 281–288. doi:10.1177/1470593106066781
   Google Scholar
• Mathwick, C., Wiertz, C., & deRuyter, K. (2008, April). Social capital production in a virtual P3 community. Journal of Consumer Research, 34, 832–849. doi:10.1086/523291
   Web of Science ®Google Scholar
• McAlexander, J., Schouten, J., & Koenig, H. (2002). Building brand community. Journal of Marketing, 66, 38–54. doi:10.1509/jmkg.66.1.38.18451
   Web of Science ®Google Scholar
• McColl-Kennedy, J., Vargo, S., Dagger, T., Sweeney, J., & van Kasteren, Y. (2012). Health care customer value co-creation practice styles. Journal of Service Research, 15, 370–389. doi:10.1177/1094670512442806
   Web of Science ®Google Scholar
• Mele, C., Russo-Spena, T., & Colurcio, M. (2010). Co-creating value innovation through resource integration. International Journal of Quality and Service Sciences, 2, 60–78. doi:10.1108/17566691011026603
   Google Scholar
• Muniz, A., & O’Guinn, T. (2001, March). Brand community. Journal of Consumer Research, 27, 412–432. doi:10.1086/319618
   Web of Science ®Google Scholar
• Nambisan, S., & Baron, A. (2009). Virtual customer environments: Testing a model of voluntary participation in value co-creation activities. Journal of Product Innovation Management, 26, 388–406. doi:10.1111/j.1540-5885.2009.00667.x
   Web of Science ®Google Scholar
• Nambisan, S., & Baron, R. (2007). Interactions in virtual customer environments: Implications for products support and virtual customer relationship management. Journal of Interactive Marketing, 21, 42–62. doi:10.1002/dir.20077
   Web of Science ®Google Scholar
• O’Hern, M., & Rindfleisch, A. (2010). Customer co-creation: A typology and research agenda. In N. Malholtra (Ed.), Review of Marketing Research (Vol. 6, pp. 84–106), New York, NY: M.E. Sharpe.
   Google Scholar
• Payne, A., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36, 83–96. doi:10.1007/s11747-007-0070-0
   Web of Science ®Google Scholar
• Piller, F., Schubert, P., Koch, M., & Möslein, K. (2005). Overcoming mass confusion: Collaborative customer co-design in online communities. Journal of Computer-Mediated Communication, 10,00. doi:10.1111/j.1083-6101.2005.tb00271.x
   Web of Science ®Google Scholar
• Prahalad, C., & Ramaswamy, V. (2004). Co-creation experiences: The new practice in value creation. Journal of Interactive Marketing, 18, 5–14. doi:10.1002/dir.20015
   Google Scholar
• Quinton, S., & Harridge-March, S. (2010). Relationships in online communities: The potential for marketers. Journal of Research in Interactive Marketing, 4, 59–73. doi:10.1108/17505931011033560
   Google Scholar
• Russo-Spena, T., & Mele, C. (2012). Five Co-s in innovating: A practice based view. Journal of Service Management, 23, 527–553. doi:10.1108/09564231211260404
   Web of Science ®Google Scholar
• Sawhney, M., Verona, G., & Prandelli, E. (2005). Collaborating to create: The Internet as a platform for customer engagement in product innovation. Journal of Interactive Marketing, 19, 4–17. doi:10.1002/dir.20046
   Google Scholar
• Schau, H., Muñiz, A., & Arnould, E. (2009). How brand community practices create value. Journal of Marketing, 73, 30–51. doi:10.1509/jmkg.73.5.30
   Web of Science ®Google Scholar
• Ståhlbröst, A., & Bergvall-Kåreborn, B. (2011). Exploring users’ motivation in innovation communities. International Journal of Entrepreneurship and Innovation Management, 14, 298–314. doi:10.1504/IJEIM.2011.043051
   Google Scholar
• Van Doorn, J., Lemon, K., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. (2010). Customer engagement behavior: Theoretical foundations and research directions. Journal of Service Research, 13, 253–266. doi:10.1177/1094670510375599
   Web of Science ®Google Scholar
• Vargo, S., & Lusch, R. (2008). Service-dominant logic: Continuing the evolution. Journal of Academy of Marketing Science, 36(1), 1–10. doi:10.1007/s11747-007-0069-6
   Web of Science ®Google Scholar
• Verleye, K. (2015). The co-creation experience from the customer perspective: Its measurement and determinants. Journal of Service Management, 26, 321–342. doi:10.1108/JOSM-09-2014-0254
   Web of Science ®Google Scholar
• Vivek, S., Beatty, S., & Morgan, R. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20, 127–145. doi:10.2753/MTP1069-6679200201
   Google Scholar
• Von Hippel, E. (2007). Horizontal innovation networks – By and for users. Industrial and Corporate Change, 16, 293–315. doi:10.1093/icc/dtm005
   Web of Science ®Google Scholar
• Von Hippel, E., Ozawa, S., & DeJong, J. (2011). The age of consumer-innovator. MIT Sloan Management Review, 27–35. Retrieved from http://sloanreview.mit.edu/article/the-age-of-the-consumer-innovator/#
   Web of Science ®Google Scholar
• Wiertz, C., & deRuyter, K. (2007). Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities. Organization Studies, 28, 347–376. doi:10.1177/0170840607076003
   Web of Science ®Google Scholar
• Wirtz, J., Ramaseshan, B., van deKlundert, J., Canli, Z., & Kandampully, J. (2013). Managing brands and customer engagement in online brand communities. Journal of Service Management, 24, 223–244. doi:10.1108/09564231311326978
   Web of Science ®Google Scholar
• Wu, C., Gerlach, J., & Young, C. (2007). An empirical analysis of open source software developers’ motivations and continuance intentions. Information & Management, 44, 253–262. doi:10.1016/j.im.2006.12.006
   Web of Science ®Google Scholar
• Xu, B., Jones, D., & Shao, B. (2009). Volunteers’ involvement in online community based software development. Information & Management, 46, 151–158. doi:10.1016/j.im.2008.12.005
   Web of Science ®Google Scholar
• Zwass, V. (2010). Co-creation: Toward a taxonomy and an integrated research perspective. International Journal of Electronic Commerce, 15, 11–48. doi:10.2753/JEC1086-4415150101
   Web of Science ®Google Scholar