References
- Arsenault, P. M. (2004). Validating generational differences. Leadership & Organization Development Journal, 25, 124–141.10.1108/01437730410521813
- Babin, B., & Harris, E. (2016). CB 7. Stamford, CT: Nelson Education.
- Bakewell, C., & Mitchell, V. W. (2003). Generation Y female consumer decision-making styles. International Journal of Retail & Distribution Management, 31, 95–106.10.1108/09590550310461994
- Barak, B. (1987). Cognitive age: A new multidimensional approach to measuring age identity. The International Journal of Aging and Human Development, 25, 109–128.10.2190/RR3M-VQT0-B9LL-GQDM
- Barak, B., & Schiffman, L. G. (1981). Cognitive age: A nonchronological age variable. In K. B. Monroe (Ed.), Advances in consumer research (8th ed., pp. 602–606). Ann Arbor, MI: Association for Consumer Research.
- Bashford, S. (2010). Tweenage angst. Marketing, 28–30.
- Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., … Solnet, D. (2013). Understanding Generation Y and their use of social media: A review and research agenda. Journal of Service Management, 24, 245–267.10.1108/09564231311326987
- Bourcier-Béquaert, B., & de Barnier, V. (2010). Toward a larger framework of the generation concept in marketing. Recherche et Applications en Marketing, 25, 115–134.
- Bourdieu, P. (1977). Outline of a theory of practice. Cambridge: Cambridge University Press.10.1017/CBO9780511812507
- Brosdahl, D. J., & Carpenter, J. M. (2011). Shopping orientations of US males: A generational cohort comparison. Journal of Retailing and Consumer Services, 18, 548–554.10.1016/j.jretconser.2011.07.005
- Carpenter, J., Moore, M., Doherty, A. M., & Alexander, N. (2012). Acculturation to the global consumer culture: A generational cohort comparison. Journal of Strategic Marketing, 20, 411–423.10.1080/0965254X.2012.671340
- Chaney, D. (1983). The department store as a cultural form. Theory, Culture & Society, 1, 22–31.10.1177/026327648300100303
- Cho, J. E., & Hu, H. (2009). The effect of service quality on trust and commitment varying across generations. International Journal of Consumer Studies, 33, 468–476.10.1111/ijc.2009.33.issue-4
- Chu, S. C., & Sung, Y. (2015). Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter. Electronic Commerce Research and Applications, 14, 251–260.10.1016/j.elerap.2015.04.002
- Curasi, C. F., Price, L. L., & Arnould, E. J. (2004). How individuals’ cherished possessions become families’ inalienable wealth. Journal of Consumer Research, 31, 609–622.10.1086/jcr.2004.31.issue-3
- Davis, J. B., Pawlowski, S. D., & Houston, A. (2006). Work commitments of Baby Boomers and Gen-Xers in the IT profession: Generational differences or myth? Journal of Computer Information Systems, 46, 43–49.
- Dou, W., Wang, G., & Zhou, N. (2006). Generational and regional differences in media consumption patterns of Chinese generation X consumers. Journal of Advertising, 35, 101–110.10.1080/00913367.2006.10639230
- Down, S., & Reveley, J. (2004). Generational encounters and the social formation of entrepreneurial identity: ‘young guns’ and ‘old farts’. Organization, 11, 233–250.10.1177/1350508404030381
- Eastman, J. K., & Liu, J. (2012). The impact of generational cohorts on status consumption: An exploratory look at generational cohort and demographics on status consumption. Journal of Consumer Marketing, 29, 93–102.10.1108/07363761211206348
- Eyerman, R., & Turner, B. S. (1998). Outline of a theory of generations. European Journal of Social Theory, 1, 91–106.10.1177/136843198001001007
- Fennell, G. (1982). Terms vs. concepts: Market segmentation, brand positioning and other aspects of the academic-practitioner gap. In R. F. Bush & S. D. Hunt (Eds.), Marketing theory: Philosophy of science perspectives (pp. 97–102). Chicago, IL: Marketing Classics Press.
- Fernández-Durán, J. J. (2016). Defining generational cohorts for marketing in Mexico. Journal of Business Research, 69, 435–444.10.1016/j.jbusres.2015.06.049
- Fitzgerald-Bone, P. (1991). Identifying mature segments. Journal of Consumer Marketing, 8, 19–32.10.1108/07363769110035126
- Fukuda, K. (2010). A cohort analysis of household vehicle expenditure in the US and Japan: A possibility of generational marketing. Marketing Letters, 21, 53–64.10.1007/s11002-009-9077-2
- Gauzente, C., & Roy, Y. (2012). Message content in keyword campaigns, click behavior, and price-consciousness: A study of millennial consumers. Journal of Retailing and Consumer Services, 19, 78–87.10.1016/j.jretconser.2011.09.003
- Guiot, D. (1999). Age subjectif et segmentation des seniors. Décisions Marketing, 18, 15–23.
- Holbrook, M. B., & Schindler, R. M. (1989). Some exploratory findings on the development of musical tastes. Journal of Consumer Research, 16, 119–124.10.1086/jcr.1989.16.issue-1
- Jackson, V., Stoel, L., & Brantley, A. (2011). Mall attributes and shopping value: Differences by gender and generational cohort. Journal of Retailing and Consumer Services, 18(1), 1–9.10.1016/j.jretconser.2010.08.002
- Joshi, A., Dencker, J. C., Franz, G., & Martocchio, J. J. (2010). Unpacking generational identities in organizations. Academy of Management Review, 35, 392–414.10.5465/AMR.2010.51141800
- Kardes, F., Cronley, M., & Cline, T. (2014). Consumer behavior. Mason, OH: Cengage Learning.
- Lehtonen, T. K., & Mäenpää, P. (1997). Shopping in the east centre mall. In P. Falk & C. Campbell (Eds.), The shopping experience (pp. 136–165). London: Sage.
- Lewis, D. C., Medvedev, K., & Seponski, D. M. (2011). Awakening to the desires of older women: Deconstructing ageism within fashion magazines. Journal of Aging Studies, 25, 101–109.10.1016/j.jaging.2010.08.016
- Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y-A decade of online shopping. Journal of Retailing and Consumer Services, 31, 304–312.10.1016/j.jretconser.2016.04.015
- Mannheim, K. (1952). The problem of generations. In K. Mannheim (Ed.), Essays on the sociology of knowledge (pp. 276–322). London: Routledge and Kegal Paul.
- Moore, E., & Bowman, G. (2006). Of friends and family: How do peers affect the development of intergenerational influences? Advances in Consumer Research, 33, 536–542.
- Moschis, G. P. (1996). Gerontographics: Life-stage segmentation for marketing strategy development. Westport, CT: Greenwood Publishing Group.
- Mueller-Heumann, G. (1992). Market and technology shifts in the 1990s: Market fragmentation and mass customization. Journal of Marketing Management, 8, 303–314.10.1080/0267257X.1992.9964201
- Noble, S. M., Haytko, D. L., & Phillips, J. (2009). What drives college-age Generation Y consumers? Journal of Business Research, 62, 617–628.10.1016/j.jbusres.2008.01.020
- Noble, S. M., & Schewe, C. D. (2003). Cohort segmentation. Journal of Business Research, 56, 979–987.10.1016/S0148-2963(02)00268-0
- O’Donohoe, S., & Tynan, C. (1998). Beyond sophistication: Dimensions of advertising literacy. International Journal of Advertising, 17, 467–482.
- Parment, A. (2013). Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services, 20, 189–199.10.1016/j.jretconser.2012.12.001
- Parry, E., & Urwin, P. (2011). Generational differences in work values: A review of theory and evidence. International Journal of Management Reviews, 13, 79–96.10.1111/ijmr.2011.13.issue-1
- Paul, P. (2003). Targeting boomers. American Demographics, 25, 24–26.
- Posnick-Goodwin, S. (2010). Meet generation Z. California Educator, 14, 8–18.
- Reisenwitz, T. H., & Iyer, R. (2009). Differences in generation X and generation Y: Implications for the organization and marketers. Marketing Management Journal, 19, 91–103.
- Rentz, J. O., & Reynolds, F. D. (1991). Forecasting the effects of an aging population on product consumption: An age-period-cohort framework. Journal of Marketing Research, 28, 355–360.10.2307/3172871
- Ritchie, K. (2002). Marketing to generation X. New York, NY: Simon and Schuster.
- Roberts, J. A., & Manolis, C. (2000). Baby boomers and busters: An exploratory investigation of attitudes toward marketing, advertising and consumerism. Journal of Consumer Marketing, 17, 481–497.10.1108/07363760010349911
- Ryder, N. (1965). The cohort as a concept in the study of social change. American Sociological Review, 30, 843–861.10.2307/2090964
- Schewe, C. D., & Meredith, G. (2004). Segmenting global markets by generational cohorts: Determining motivations by age. Journal of Consumer Behaviour, 4, 51–63.10.1002/(ISSN)1479-1838
- Schuman, H., & Scott, J. (1989). Generations and collective memories. American Sociological Review, 54, 359–381.10.2307/2095611
- Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R. (2011). Innovations in shopper marketing: Current insights and future research issues. Journal of Retailing, 87, S29–S42.10.1016/j.jretai.2011.04.007
- Simons, N. (2010). Leveraging generational work styles to meet business objectives. Information Management, 44, 28–33.
- Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying. Journal of Strategic Marketing, 19, 489–499.10.1080/0965254X.2011.581383
- Solomon, M. R. (2014). Consumer behavior: Buying, having, and being. Englewood Cliffs, NJ: Prentice Hall.
- Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: A look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16, 558–575.10.1108/07363769910297506
- Strauss, W., & Howe, N. (1991). Generations: The history of America’s future, 1584 to 2069. New York, NY: Morrow.
- Swanepoel, C., Lye, A., & Rugimbana, R. (2009). Virally inspired: A review of the theory of viral stealth marketing. Australasian Marketing Journal, 17, 9–15.10.1016/j.ausmj.2009.01.005
- Thomson, E. S., & Laing, A. W. (2003). “The Net Generation”: Children and young people, the Internet and online shopping. Journal of Marketing Management, 19, 491–512.
- Turner, B. (1998). Ageing and generational conflicts: A reply to Sarah Irwin. The British Journal of Sociology, 49, 299–304.10.2307/591314
- van Bommel, E., Edelman, D., & Ungerman, K. (2014). Digitizing the consumer decision journey. McKinsey Quarterly: Insights & Publications. Retrieved from http://www.mckinsey.com/insights/marketing_sales/digitizing_the_consumer_decision_journey
- Williams, K. C., & Page, R. A. (2011). Marketing to the generations. Journal of Behavioral Studies in Business, 3(3), 1–17.
- Williams, K. C., Page, R. A., Petrosky, A. R., & Hernandez, E. H. (2010). Multi-generational marketing: Descriptions, characteristics, lifestyles, and attitudes. The Journal of Applied Business and Economics, 11, 21–36.
- Wohl, R. (1979). The generation of 1914. Cambridge, MA: Harvard University Press.
- Wellner, A. S. (2003). The next 25 years. American Demographics, 25, D26–D29.