References
- Aaker, D. (2010). Brand relevance: Making competitors irrelevant. John Wiley & Sons.
- Aaker, D. (2014). Aaker on branding: 20 principles that drive success. Morgan James Publishing.
- Aaker, D. A. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review, 54(2), 43–57. https://doi.org/10.1525/cmr.2012.54.2.43
- Andriopoulos, C., & Lewis, M. W. (2009). Exploitation-exploration tensions and organizational ambidexterity: Managing paradoxes of innovation. Organization Science, 20(4), 696–717. https://doi.org/10.1287/orsc.1080.0406
- Atance, C. M., & O’Neill, D. K. (2001). Episodic future thinking. Trends in Cognitive Sciences, 5(12), 533–539. https://doi.org/10.1016/S1364-6613(00)01804-0
- Atuahene-Gima, K. (2005). Resolving the capability—rigidity paradox in new product innovation. Journal of Marketing, 69(4), 61–83. https://doi.org/10.1509/jmkg.2005.69.4.61
- Backhaus, K., Steiner, M., & Lügger, K. (2011). To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets. Industrial Marketing Management, 40(7), 1082–1092. https://doi.org/10.1016/j.indmarman.2011.09.002
- Baker, W. E., & Sinkula, J. M. (1999). The synergistic effect of market orientation and learning orientation on organizational performance. Journal of the Academy of Marketing Science, 27(4), 411–427. https://doi.org/10.1177/0092070399274002
- Balmer, J. M. (2011b). Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II’s diamond jubilee (1952–2012). Journal of Brand Management, 18(8), 517–544. https://doi.org/10.1057/bm.2011.21
- Balmer, J. M. (2013). Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them? Corporate Communications: An International Journal, 18(3), 290–326. https://doi.org/10.1108/CCIJ-05-2013-0031
- Balmer, J. M. (2011a). Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British monarchy. European Journal of Marketing, 45(9/10), 1380–1398. https://doi.org/10.1108/03090561111151817
- Balmer, J. M., & Burghausen, M. (2015a). Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory. Journal of Brand Management, 22(5), 385–411. https://doi.org/10.1057/bm.2015.25
- Balmer, J. M., & Burghausen, M. (2015b). Explicating corporate heritage, corporate heritage brands and organisational heritage. Journal of Brand Management, 22(5), 364–384. https://doi.org/10.1057/bm.2015.26
- Bengtsson, A., Bardhi, F., & Venkatraman, M. (2010). How global brands travel with consumers: An examination of the relationship between brand consistency and meaning across national boundaries. International Marketing Review, 27(5), 519–540. https://doi.org/10.1108/02651331011076572
- Beverland, M. B., Wilner, S. J., & Micheli, P. (2015). Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43(5), 589–609. https://doi.org/10.1007/s11747-015-0443-8
- Brown, S., Kozinets, R. V., & Sherry, J. F., Jr. (2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, 67(3), 19–33. https://doi.org/10.1509/jmkg.67.3.19.18657
- Buckner, R. L., & Carroll, D. C. (2007). Self-projection and the brain. Trends in Cognitive Sciences, 11(2), 49–57. https://doi.org/10.1016/j.tics.2006.11.004
- Burghausen, M. (2013). Explicating corporate heritage identity stewardship theory from a corporate marketing perspective: a qualitative case study of Great Britain’s oldest brewer (Doctoral dissertation, Brunel University).
- Burghausen, M., & Balmer, J. M. (2014a). Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research, 67(11), 2311–2323. https://doi.org/10.1016/j.jbusres.2014.06.019
- Burghausen, M., & Balmer, J. M. (2014b). Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective. Corporate Communications: An International Journal, 19(4), 384–402. https://doi.org/10.1108/CCIJ-05-2013-0032
- Burghausen, M., & Balmer, J. M. (2015). Corporate heritage identity stewardship: A corporate marketing perspective. European Journal of Marketing, 49(1/2), 22–61. https://doi.org/10.1108/EJM-03-2013-0169
- Busby, J. S. (1999). The effectiveness of collective retrospection as a mechanism of organizational learning. The Journal of Applied Behavioral Science, 35(1), 109–129. https://doi.org/10.1177/0021886399351009
- Byrom, J., Lehman, K., & Michael, I. (2009). Coopers Brewery: Heritage and innovation within a family firm. Marketing Intelligence & Planning, 27(4), 516–523. https://doi.org/10.1108/02634500910964074
- Cao, Q., Gedajlovic, E., & Zhang, H. (2009). Unpacking organizational ambidexterity: Dimensions, contingencies, and synergistic effects. Organization Science, 20(4), 781–796. https://doi.org/10.1287/orsc.1090.0426
- Chreim, S. (2005). The continuity–change duality in narrative texts of organizational identity. Journal of Management Studies, 42(3), 567–593. https://doi.org/10.1111/j.1467-6486.2005.00509.x
- Dion, D., & Mazzalovo, G. (2016). Reviving sleeping beauty brands by rearticulating brand heritage. Journal of Business Research, 69(12), 5894–5900. https://doi.org/10.1016/j.jbusres.2016.04.105
- Ellis, S., & Davidi, I. (2005). After-event reviews: Drawing lessons from successful and failed experience. Journal of Applied Psychology, 90(5), 857. https://doi.org/10.1037/0021-9010.90.5.857
- Ellis, S., Mendel, R., & Nir, M. (2006). Learning from successful and failed experience: The moderating role of kind of after-event review. Journal of Applied Psychology, 91(3), 669. https://doi.org/10.1037/0021-9010.91.3.669
- Farjoun, M. (2010). Beyond dualism: Stability and change as a duality. Academy of Management Review, 35(2), 202–225. https://doi.org/10.5465/amr.35.2.zok202
- Feldman, M. S., & Pentland, B. T. (2003). Reconceptualizing organizational routines as a source of flexibility and change. Administrative Science Quarterly, 48(1), 94–118. https://doi.org/10.2307/3556620
- Fischer, M., Völckner, F., & Sattler, H. (2010). How important are brands? A cross-category, cross-country study. Journal of Marketing Research, 47(5), 823–839. https://doi.org/10.1509/jmkr.47.5.823
- Ford, J. D., Ford, L. W., & D’Amelio, A. (2008). Resistance to change: The rest of the story. Academy of Management Review, 33(2), 362–377. https://doi.org/10.5465/amr.2008.31193235
- Gibbs, S. (2015). Tag Heuer Connected: A potential turning point in smartwatches. Guardian Media Group. Retrieved 10 November 2015, from. Available at: https://www.theguardian.com/technology/2015/nov/10/tag-heuer-connected-smartwatches.
- Gilbert, D. T., & Wilson, T. D. (2007). Prospection: Experiencing the future. Science, 317(5843), 1351–1354. https://doi.org/10.1126/science.1144161
- Gioia, D. A., Schultz, M., & Corley, K. G. (2000). Organizational identity, image, and adaptive instability. Academy of Management Review, 25(1), 63–81. https://doi.org/10.5465/amr.2000.2791603
- Gopnik, A., & Schulz, L. (2007). Causal learning: Psychology, philosophy, and computation. Oxford University Press.
- Gupta, A. K., Smith, K. G., & Shalley, C. E. (2006). The interplay between exploration and exploitation. Academy of Management Journal, 49(4), 693–706. https://doi.org/10.5465/amj.2006.22083026
- Hakala, U., Lätti, S., & Sandberg, B. (2011). Operationalising brand heritage and cultural heritage. Journal of Product & Brand Management, 20(6), 447–456. https://doi.org/10.1108/10610421111166595
- Hayes‐Roth, B., & Hayes‐Roth, F. (1979). A cognitive model of planning. Cognitive Science, 3(4), 275–310. https://doi.org/10.1207/s15516709cog0304_1
- Holt, D. (2004). How brands become icons: The principles of cultural branding. Humphreys, A: Harvard Business Press.
- Hudson, B. T. (2011). Brand heritage and the renaissance of Cunard. European Journal of Marketing, 45(9/10), 1538–1556. https://doi.org/10.1108/03090561111151880
- Irish, M., Addis, D. R., Hodges, J. R., & Piguet, O. (2012). Considering the role of semantic memory in episodic future thinking: Evidence from semantic dementia. Brain, 135(7), 2178–2191. https://doi.org/10.1093/brain/aws119
- Jackson, W. A. (1999). Dualism, duality and the complexity of economic institutions. International Journal of Social Economics, 26(4), 545–558. https://doi.org/10.1108/03068299910215997
- Johansson‐Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: Past, present and possible futures. Creativity and Innovation Management, 22(2), 121–146. https://doi.org/10.1111/caim.12023
- Katila, R., & Ahuja, G. (2002). Something old, something new: A longitudinal study of search behavior and new product introduction. Academy of Management Journal, 45(6), 1183–1194. https://doi.org/10.5465/3069433
- Keller, K. L. (1999). Managing brands for the long run: Brand reinforcement and revitalization strategies. California Management Review, 41(3), 102–124. https://doi.org/10.2307/41165999
- Keller, K. L. (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29(4), 595–600. https://doi.org/10.1086/346254
- Levinthal, D., & Rerup, C. (2006). Crossing an apparent chasm: Bridging mindful and less-mindful perspectives on organizational learning. Organization Science, 17(4), 502–513. https://doi.org/10.1287/orsc.1060.0197
- Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 925–938. https://doi.org/10.1111/jpim.12163
- Lings, I. N., & Greenley, G. E. (2009). The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing, 17(1), 41–53. https://doi.org/10.1080/09652540802619251
- Low, G. S., & Fullerton, R. A. (1994). Brands, brand management, and the brandmanager system: A critical-historical evaluation. Journal of Marketing Research, 31(2), 173–190. https://doi.org/10.1177/002224379403100203
- MacInnis, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75(4), 136–154. https://doi.org/10.1509/jmkg.75.4.136
- March, J. G. (1991). Exploration and exploitation in organizational learning. Organization Science., 2(1), 71–87. https://doi.org/10.1287/orsc.2.1.71
- Matthiesen, I., & Phau, I. (2005). The ‘HUGO BOSS’ connection: Achieving global brand consistency across countries. Journal of Brand Management, 12(5), 325–338. https://doi.org/10.1057/palgrave.bm.2540229
- McDaniel, M. A., & Einstein, G. O. (2007). Prospective memory: An overview and synthesis of an emerging field. Sage.
- Melewar, T. C., & Nguyen, B. (2014). Five areas to advance branding theory and practice. Journal of Brand Management, 21(4), 1–12. https://doi.org/10.1057/bm.2014.31
- Menguc, B., & Auh, S. (2008). The asymmetric moderating role of market orientation on the ambidexterity-firm performance relationship for prospectors and defenders. Industrial Marketing Management, 37(4), 455–470. https://doi.org/10.1016/j.indmarman.2007.05.002
- Nguyen, B., Yu, X., Melewar, T. C., & Hemsley-brown, J. (2016). Brand ambidexterity and commitment in higher education: An exploratory study. Journal of Business Research, 69(8), 3105–3112. https://doi.org/10.1016/j.jbusres.2016.01.026
- O’Reilly, C. A., & Tushman, M. L. (2008). Ambidexterity as a dynamic capability: Resolving the innovator’s dilemma. Research in Organizational Behavior, 28(1), 185–206. https://doi.org/10.1016/j.riob.2008.06.002
- Ollila, S. (2000). Creativity and innovativeness through reflective project leadership. Creativity and Innovation Management, 9(6), 195–200. https://doi.org/10.1111/1467-8691.00172
- Osman, M. (2014). What are the essential cognitive requirements for prospection (thinking about the future)? Frontiers in Psychology, 5(626), 1–9. https://doi.org/10.3389/fpsyg.2014.00626
- Pardo Del Val, M., & Martínez Fuentes, C. (2003). Resistance to change: A literature review and empirical study. Management Decision, 41(2), 148–155. https://doi.org/10.1108/00251740310457597
- Pecot, F., & De Barnier, V. (2017). Brand heritage: The past in the service of brand management. Recherche Et Applications En Marketing (English Edition), 12(1), 432–457. https://doi.org/10.1177/2051570717699376
- Pichler, R. (2010). Agile product management with scrum: Creating products that customers love (Adobe reader). Addison-Wesley Professional.
- Poole, M. S., & Van de Ven, A. H. (1989). Using paradox to build management and organization theories. Academy of Management Review, 14(4), 562–578. https://doi.org/10.5465/amr.1989.4308389
- Pulvirent, S. (2015). TAG Heuer, Google release first swiss luxury smartwatch: All the details. Michael Dukmejian. Retrieved 9 November 2015, from. Available at: http://www.bloomberg.com/news/articles/2015-11-09/tag-heuer-connected-watch-from-google-and-intel-specs
- Rapport, N. (2002). British subjects: An anthology of Britain. Routledge.
- Santos, F. P., Burghausen, M., & Balmer, J. (2016). Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management, 23(1), 67–88. https://doi.org/10.1057/bm.2015.48
- Sarkees, M., & Hulland, J. (2009). Innovation and efficiency: It is possible to have it all. Business Horizons, 52(1), 45–55. https://doi.org/10.1016/j.bushor.2008.08.002
- Schlanger, J. (2001). ‘Introspection, rétrospection, prospection’. Revue de Métaphysique et de Morale, 32(4), 527–541. https://doi.org/10.3917/rmm.014.0527
- Seligman, M. E. P., Railton, P., Baumeister, R. F., & Sripada, C. (2013). Navigating into the future or driven by the past. Perspectives on Psychological Science, 8(2), 119–141. https://doi.org/10.1177/1745691612474317
- Sinkula, J. M. (1994). Market information processing and organizational learning. The Journal of Marketing, 48(1), 35–45. https://doi.org/10.1177/002224299405800103
- Suchman, M. C. (1995). Managing legitimacy: Strategic and institutional approaches. Academy of Management Review, 20(3), 571–610. https://doi.org/10.5465/amr.1995.9508080331
- Teasdale, C. (2015). Watch of the week: Tag Heuer connected Swiss watchmaker first of the big names to join the digital revolution. Hearst Corporation. Retrieved 8 December 2015, from Available at: http://www.esquire.co.uk/style/news/a9214/watch-of-the-week-tag-heuer-connected/
- Thompson, C. J., Rindfleisch, A., & Arsel, Z. (2006). Emotional branding and the strategic value of the doppelgänger brand image. Journal of Marketing, 70(1), 50–64. https://doi.org/10.1509/jmkg.70.1.050.qxd
- Titchener, E. B. (1898/1914). A Primer of Psychology. Macmillan.
- Tollin, K., & Schmidt, M. (2012). Marketing logics, ambidexterity and influence. Journal of Strategic Marketing, 20(6), 509–534. https://doi.org/10.1080/0965254X.2012.689992
- Tucker, R. B. (2001). Strategy innovation takes imagination. Journal of Business Strategy, 22(3), 23–27. https://doi.org/10.1108/eb040168
- Tushman, M. L., & O’Reilly, C. A., III. (1996). Ambidextrous organizations: Managing evolutionary and revolutionary change. California Management Review, 38(4), 8–29. https://doi.org/10.2307/41165852
- Urde, M. (2016). The brand core and its management over time. Journal of Product & Brand Management, 25(1), 26–42. https://doi.org/10.1108/JPBM-05-2015-0875
- Urde, M., Baumgarth, C., & Merrilees, B. (2013). Brand orientation and market orientation—From alternatives to synergy. Journal of Business Research, 66(1), 13–20. https://doi.org/10.1016/j.jbusres.2011.07.018
- Urde, M., Greyser, S. A., & Balmer, J. M. (2007). Corporate brands with a heritage. Journal of Brand Management, 15(1), 4–19. https://doi.org/10.1057/palgrave.bm.2550106
- Vorhies, D. W., Orr, L. M., & Bush, V. D. (2011). Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation. Journal of the Academy of Marketing Science, 39(5), 736–756. https://doi.org/10.1007/s11747-010-0228-z
- Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15–35. https://doi.org/10.1080/0965254032000096766
- Ybema, S. (2004). Managerial postalgia: Projecting a golden future. Journal of Managerial Psychology, 19(8), 825–841. https://doi.org/10.1108/02683940410568284