Do Advertising Tools Create Awareness, Provide Information, and Enhance Knowledge? An Exploratory Study

REFERENCES

• Appleby, G. (2011). Taking the brand to new heights. Charter, 82(5), 44–44.
   Google Scholar
• Areni, C.S., Duhan, D.F., & Kiecker, P. (1999). Point-of-purchase displays, product organization, and brand purchase likelihoods. Journal of the Academy of Marketing Science, 27(4), 428–441.
   Web of Science ®Google Scholar
• Baron, R. (2004). National television exposure still vital to new-product introductions. Television Week, 23(17), 23–23.
   Google Scholar
• Bhargava, M., & Donthu, N. (1999). Sales response to outdoor advertising. Journal of Advertising Research, 39(4), 7–18.
   Web of Science ®Google Scholar
• Brown, M., Orsborn, C., & Underhill, P. (2006). Marketing to the ultimate power consumer –The baby boomer women. New York, NY: Amacom.
   Google Scholar
• Brunelle, E. (2009). Introducing media richness into an integrated model of consumers’ intentions to use online stores in their purchase process. Journal of Internet Commerce, 8(3/4), 222–245.
   Google Scholar
• Bucklin, L.P. (1965). The informative role of advertising. Journal of Advertising Research, 5(3), 11–15.
   Web of Science ®Google Scholar
• Cartellieri, C., Parsons, A.J., Rao, V., & Zeisser, M.P. (1997). The real impact of internet advertising. Mckinsey Quarterly, 3, 44–62.
   Google Scholar
• Day, G.S. (1971). Attitude change, media and word of mouth. Journal of Advertising Research, 11(6), 31–40.
   Web of Science ®Google Scholar
• Dreze, X., & Hussherr, F-X. (2003). Internet advertising: Is anybody watching? Journal of Interactive Marketing, 17(4), 8–23.
   Google Scholar
• East, R., Eftichiadou, V., & Williamson, M. (2003). Research note: Point-of -purchase display and brand sales. The International Review of Retail, Distribution and Consumer Research, 13(1), 77–98.
   Google Scholar
• Edell, J., & Staelin, R. (1983). The information processing of pictures in print advertisements. Journal of Consumer Research, 10(1), 45–61.
   Web of Science ®Google Scholar
• Friedstad, M., & Wright, P. (1995). Lay people's and researchers’ beliefs about the psychology of advertising. Journal of Consumer Research, 22(1), 62–74.
   Web of Science ®Google Scholar
• Gijsbrechts, E., Campo, K., & Goossens, T. (2003). Impact of store flyers on store traffic and store sales: A geo-marketing approach. Journal of Retailing, 73(1), 1–16.
   Web of Science ®Google Scholar
• Jaffe, L.J. (1991). Impact of positioning and sex-role identity on women's responses to advertising. Journal of Advertising Research, 31(3), 57–64.
   Web of Science ®Google Scholar
• Keeney, R.L (1999). The value of internet commerce to the customer. Management Science, 45(April), 533–542.
   Web of Science ®Google Scholar
• Keng, C.J., & Lin, H.Y. (2006). Impact of telepresence levels on internet advertising effects. CyberPsychology & Behavior, 9(1), 82–94.
   PubMedGoogle Scholar
• Kozinets, R., de Valck, K., Wojnicki, A., & Wilner, S. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing, 74(2), 71–89.
   Web of Science ®Google Scholar
• Lamons, B. (1998). Creative projects need solid creative direction. Marketing News, 32(24), p. 6.
   Google Scholar
• Lee, T.(D.)., Taewoo, K., & Taylor, R.E. (2010). Advertising strategies of financial services organizations during the financial crisis of 2006–2008. . American Academy of Advertising Conference Proceedings, p. 58.
   Google Scholar
• Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude and purchase intention: The mediating role of presence. Journal of Advertising, 31(3), 43–57.
   Web of Science ®Google Scholar
• Lichtenthal, D., Yadav, V., & Donthu, N. (2006). Outdoor advertising for business markets. Industrial Marketing Management, 36(2), 236–247.
   Web of Science ®Google Scholar
• Mackay, N., & Covell, K. (1997). The impact of women in advertisements on attitudes toward women. Sex Roles, 36(9–10), 573–583.
   Web of Science ®Google Scholar
• Modonski, B. (2004). Take women seriously during sales calls. Contractor Magazine, 51(10), 7–22.
   Google Scholar
• Moschis, G.P., & Moore, R.L. (1982). A longitudinal study of television advertising effects. Journal of Consumer Research, 9(3), 279–286.
   Web of Science ®Google Scholar
• Mostafa, M.M. (2011). An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising. Journal of Promotion Management, 17(1), 42–60.
   Google Scholar
• Nelson, P. (1970). Information and consumer. Journal of Political Economy, 78(2), 311–329.
   Web of Science ®Google Scholar
• Pavlou, A., & Stewart, D. W. (2000). Measuring the effects and effectiveness of interactive advertising: A research agenda. Journal of Interactive Advertising, 1(1), 61–77.
   Google Scholar
• Resnik, A., & Stern, B. L. (1977). An analysis of information content in television advertising. Journal of Marketing, 41(1), 50–53.
   Web of Science ®Google Scholar
• Rodgers, S., & Thorson, E. (2000). The Interactive Advertising Model: How users perceive and process online ads. Journal of Interactive Advertising, 1(1), 41–60.
   Google Scholar
• Sakkthivel, A.M. (2011a). Modeling of determinants influence consumer behavior towards different technology products. International Journal of Electronic Finance, 5(1), 84–103.
   Google Scholar
• Sakkthivel, A.M. (2011b). Modeling the impact of internal and external variables on consumer durables in a matured marketing environment. International Journal of Electronic Finance, 5(4), 316–332.
   Google Scholar
• Sakkthivel, A.M. (2012a). Modeling consumer choice (buying) and switching behavior in a restricted marketing environment. International Journal of Electronic Finance, 6(1), 35–48.
   Google Scholar
• Sakkthivel, A.M. (2012b). Modeling the impact of promotional mix variables on consumer buying and decision making behavior towards mobile communications services. International Journal of Management Rivulet, 2(2), 10–21.
   Google Scholar
• Sciulli, M. L., & Bebko, C. (2005). Social cause versus profit oriented advertisements. Journal of promotion Management, 11(2/3), 17–36.
   Google Scholar
• Stern, B.B. (1993). Feminist literacy criticism and deconstruction of ads: A postmodern view of advertising and consumer responses. Journal of Consumer Research, 19(4), 556–566.
   Web of Science ®Google Scholar
• Stern, B.B. (1999). Gender and multicultural Issues in advertising: Stages on the research highway. Journal of Advertising, Gender and Multicultural Issues, 28(1), 1–9.
   Web of Science ®Google Scholar
• Stewart, D.W., & Furse, D.H. (2000). Analysis of the impact of executional factors on advertising performance. Journal of Advertising Research, 40, 85–88.
   Web of Science ®Google Scholar
• Vakratsas, D., & Ambler, T. (1999). How advertising works: What do we really know? Journal of Marketing, 63(1), 26–43.
   Web of Science ®Google Scholar
• Warner, F. (2005). The power of the purse: How smart businesses are adopting to world's most important consumers – Women. Upper Saddle River, NJ: Prentice Hall.
   Google Scholar
• Wedding, N. (1975). Advertising as a method of mass communication of ideas and information. Journal of Advertising, 4(3), 6–10.
   Google Scholar
• Wolin, DL. (2003). Gender issues in advertising—An oversight synthesis of research: 1970–2002. Journal of Advertising Research, 43(1), 111–129.
   Web of Science ®Google Scholar
• Woodside, A.G. (1990). Outdoor advertising as experiments. Journal of the Academy of Marketing Science, 18(3), 229–237.
   Google Scholar
• Yi, Y. (1990). Cognitive and affective priming effects in print advertisements. Journal of Advertising, 19(2), 40–48.
   Web of Science ®Google Scholar
• Yi, Y. (1993). Contextual priming effects of the context for the print advertisements. Journal of Advertising, 22(1), 1–10.
   Web of Science ®Google Scholar
• Yim, M., Cicchirillo, V., & Drumwright, M. (2012). The impact of stereoscopic three dimensional (3-D) advertising: The role of presence in enhancing advertising effectiveness. Journal of Advertising, 41(2), 113–128.
   Web of Science ®Google Scholar