REFERENCES
- Abratt, R., Clayton, B.C., & Pitt, L.F. (1987). Corporate objectives in sports sponsorship. International Journal of Advertising, 6(4), 299–311doi: 10.1080/02650487.1987.11107030
- Amis, J., & Cornwell, T.B. (2005). Global Sport Sponsorship. New York, NY: Berg Publishers.
- Amis, J., Pant, N., & Slack, T. (1997). Achieving a sustainable competitive advantage: A resource-based view of sport sponsorship. Journal of Sport Management, 11(1), 80–96
- Baumol, W. (1971). Economics of Athenian drama: Its relevance for the arts in a small city today. Quarterly Journal of Economics, 85(3), 365–376
- Beech, J., & Chadwick, S. (2007). The Marketing of Sport. Harlow, England: Prentice Hall.
- Berrett, T., & Slack, T. (1999). Corporate sponsorship and organizational strategy: Bridging the gap. International Journal of Sports Marketing & Sponsorship, 1(3), 261–278
- Bibby, D. (2009). Brand image, equity, and sports sponsorship. Advances in Culture, Tourism & Hospitality Research, 3, 21–99
- Burton, R., Quester, P., & Farrelly, F. (1998). Organizational power games. Marketing Management, 7(1), 26–36
- Campbell, C., Pitt, L., Parent, M., & Berthon, P. (2011). Understanding consumer conversations around Ads in a Web 2.0 world. Journal of Advertising, 40(1), 87–102
- Carrillat, F.A., Harris, E.G., & Lafferty, B.A. (2010). Fortuitous brand image transfer. Journal of Advertising, 39(2), 109–124
- Clark, J.M., Cornwell, T.B., & Pruitt, S.W. (2002). Corporate stadium sponsorships, signaling theory, agency conflicts, and shareholder wealth. Journal of Advertising Research, 42(6), 16–32
- Cornwell, T.B. (1995). Sponsorship-linked marketing development. Sport Marketing Quarterly, 4, 12–24
- Cornwell, T.B. (2008). State of the art and science in sponsorship-linked marketing. Journal of Advertising, 37(3), 41–55
- Cornwell, T.B., & Humphreys, M.S. (2013). Memory for sponsorship relationships: A critical juncture in thinking. Psychology & Marketing, 30(5), 394–407
- Cornwell, T.B., & Maignan, I. (1998). An international review of sponsorship research. Journal of Advertising, 27(1), 1–21
- Cornwell, T.B., Weeks, C., & Roy, D. (2005). Sponsorship-linked marketing: Opening the black box. Journal of Advertising, 34(2), 21–42
- Cretchley, J., Rooney, D., & Gallois, C. (2010). Mapping a forty-year history with Leximancer: Themes and concepts in JCCP. Journal of Cross-Cultural Psychology, 41(3), 318–328
- Crow, D., & Hoek, J. (2003). Ambush marketing: A critical review and some practical advice. Marketing Bulletin, 14(1), 1–14
- Dalakas, V. (2009). Consumer response to sponsorships of the performing arts. Journal of Promotion Management, 15(1–2), 204–211
- Dann, S. (2010). Redefining social marketing with contemporary commercial marketing definitions. Journal of Business Research, 63(2), 147–153
- Deitz, G.D., Evans, R.D., & Hansen, J.D. (2013). Sponsorship and shareholder value: A re-examination and extension. Journal of Business Research, 66(9), 1427–1435
- Eisenhardt, K. (1989). Agency Theory: An assessment and review. Academy of Management Review, 14(1), 57–74
- Engen, D. (2011). Democracy, knowledge and the hidden economy of Athens. Journal of Economic Asymmetries, 8(1), 93–106
- Fahy, J., Farrelly, F., & Quester, P. (2004). Competitive advantage through sponsorship: A conceptual model and research propositions. European journal of Marketing, 38(8), 1013–1030
- Farrelly, F. (2010). Not playing the game: Why sport sponsorship relationships break down. Journal of Sport Management, 24(3), 319–337
- Farrelly, F., & Quester, P. (2003). The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship. European Journal of Marketing, 37(3/4), 530–553
- Filis, G.N., & Spais, G.S. (2012). The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event. Journal of Promotion Management, 18(1), 3–41
- Fiske, S.T. (1982). Schemata-triggered affect: Application to social perception. In M.S. Clark & S.T. Fiske (eds.), Affect and Cognition: The 17th Annual Carnegie Symposium on Cognition, 55–78. Hillsdale, NJ: Erlbaum
- Fullerton, S., & Merz, R. (2008). The four domains of sports marketing: A conceptual framework. Sport Marketing Quarterly, 17(2), 90–108
- Gwinner, K.P., & Eaton, J.P. (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising, 28(4), 47–57
- Hakkarainen, M. (1997). Private wealth in the Athenian public sphere during the late Classical and the early Hellenistic period. In J. Frösén, (Ed.) Early Hellenistic Athens. Symptoms of a change (21, pp. 1–32). Helsinki, Finland: Papers and monographs of the Finnish Institute at Athens.
- Hastings, G. (1984). Sponsorship works differently from advertising. International Journal of Advertising, 3(2), 171–176
- Heider, F. (1958). The Psychology of Interpersonal Relations. New York, NY: John Wiley & Sons.
- Hunt, S.D., & Morgan, R.M. (1996). The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions. Journal of Marketing, 107–114
- Jagre, E., Watson, J.J., & Watson, J.G. (2001). Sponsorship and congruity theory: A theoretical framework for explaining consumer attitude and recall of event sponsorship. Advances in Consumer Research, 28(1), 439–445
- Johnston, M.A. (2007). A review of the application of event studies in marketing. Academy of Marketing Science Review, 11(4), 1–31
- Johnston, M.A. (2010). The impact of sponsorship announcements on shareholder wealth in Australia. Asia Pacific Journal of Marketing & Logistics, 22(2), 156–178
- Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1–22
- Kinney, L., & McDaniel, S.R. (1996). Strategic implications of attitude-toward-the-ad in leveraging event sponsorships. Journal of Sport Management, 10(3), 250–261
- Kissoudi, P. (2005). Closing the circle: Sponsorship and the Greek Olympic Games from ancient times to the present day. International Journal of the History of Sport, 22(4), 618–638
- Lacey, R., Close, A.G., & Finney, R.Z. (2010). The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness. Journal of Business Research, 63(9/10), 986–992
- Lammers, H.B. (1985). A multitrait-multimethod analysis of the validity of cognitive response assessment procedures. In Hirschman, E.C. & Holbrook, M.B. (Eds.), Advances in Consumer Research, 21, 164–172.
- Lee, M.S., Sandler, D.M., & Shani, D. (1997). Attitudinal constructs towards sponsorship: Scale development using three global sporting events. International Marketing Review, 14(3), 159–169
- Machi, L.A., & McEvoy, B.T. (2009). The Literature Review: Six Steps to Success. Thousand Oaks, CA: Corwin Press.
- Madill, J., & O'Reilly, N. (2010). Investigating social marketing sponsorships: Terminology, stakeholders, and objectives. Journal of Business Research, 63(2), 133–139
- Madrigal, R. (2001). Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship. Psychology & Marketing, 18(2), 145–165
- Makres, A. (1994). The institution of the choregia in Classical Athens. (Unpublished doctoral dissertation). Oxford University, Oxford, England.
- McCarville, R., & Copeland, R. (1994). Understanding sport sponsorship through Exchange Theory. Journal of Sport Management, 8(2), 102–114
- McDaniel, S. (1999). An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas. Psychology & Marketing, 16(2), 163184
- McDaniel, S., & Kinney, L. (1996). Ambush marketing revisited: An experimental study of perceived sponsorship effects on brand awareness, attitude toward the brand, and purchase intention. Journal of Promotion Management, 3(112), 141–167
- Meenaghan, T. (1983). Commercial sponsorship. European Journal of Marketing, 17(7), 1–73
- Meenaghan, T. (1991). Sponsorship: Legitimizing the medium. European Journal of Marketing, 25(11), 5–10
- Meenaghan, T. (1996). Ambush marketing: A threat to corporate sponsorship. Sloan Management Review, 38(1), 103–113
- Meenaghan, T. (1998). Current developments and future directions in sponsorship. International Journal of Advertising, 17(1), 3–28
- Meenaghan, T. (2013). Measuring sponsorship performance: Challenge and direction. Psychology & Marketing, 30(5), 385–393
- Misra, S., & Beatty, S.E. (1990). Celebrity spokesperson and brand congruence: An assessment of recall and affect. Journal of Business Research, 21(2), 159–173
- Morgan, R.M., & Hunt, S.D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(July), 20–38
- Murphy, D. (2004). A brief history of sponsorship. The Marketer, 7, 22–23
- Nufer, G., & Bühler, A. (2011). Relevant factors for successful relationships between professional sporting organizations and their sponsorsJournal of Physical Education and Sports Management, 2(3), 26–31
- Olson, E.L., & Thjømøe, H.M. (2011). Explaining and articulating the fit construct in sponsorshipJournal of Advertising, 40(1), 57–70
- Pham, M.T., & Johar, G.V. (2001). Market prominence biases in sponsor identification: Processes and consequentiality. Psychology & Marketing, 18(2), 123143
- Polonsky, M.J., & Speed, R. (2001). Linking sponsorship and cause related marketing: Complementarities and conflicts. European Journal of Marketing, 35(11/12), 1361–1389
- Pope, N. (1998). Overview of current sponsorship thoughtCyber-Journal of Sport Marketing (online), 2(1). Retrieved from www.cjsm.com.Vol2/pope21.html
- Pope, N., & Turco, D. (2001). Sport and Event Marketing. Sydney, Australia: Irwin/McGraw-Hill.
- Ribière, V., & Walter, C. (2013). Ten years of KM theory and practices. Knowledge Management Research & Practice, 11(1), 4–9
- Rifon, N.J., Choi, S.M., Trimble, C.S., & Li, H. (2004). Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motiveJournal of Advertising, 33(1), 30–42
- Rooney, D., McKenna, B., & Barker, J. (2011). History of ideas in management communication quarterlyManagement Communication Quarterly, 25(4), 1–29
- Ryan, A., & Fahy, J. (2012). Evolving priorities in sponsorship: From media management to network managementJournal of Marketing Management, 28(9–10), 1132–1158
- Sandler, D.M., & Shani, D. (1989). Olympic sponsorship vs. ambush marketing: Who gets the gold? Journal of Advertising Research, 29(4), 9–14
- Séguin, B., Parent, M., & O’Reilly, N. (2010). Corporate support: A corporate social responsibility alternative to traditional event sponsorship. International Journal of Sport Management and Marketing, 7(3-4), 202–222. DOI: 10.1504/IJSMM.2010.032551
- Smith, A., & Humphreys, M. (2006). Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping. Behavior Research Methods, 38(2), 262–279
- Spais, G.S., & Johnston, M.A. (2014). The evolution of scholarly research on sponsorship: Expectations about the future of this research domain. Journal of Promotion Management20(3), 267–290
- Thwaites, D. (1994). Corporate sponsorship by the financial services industryJournal of Marketing Management, 10(8), 743–763
- Turgeon, N., & Colbert, F. (1992). The decision process involved in corporate sponsorship for the arts. Journal of Cultural Economics, 16(1), 41–51
- Walliser, B. (2003). An international review of sponsorship research: Extension and update. International Journal of Advertising, 22(1), 5–40
- Woisetschläger, D.M., & Michaelis, M. (2012). Sponsorship congruence and brand image: A pre-post event analysis. European Journal of Marketing, 46(3/4), 509–523