Journal of Promotion Management, Volume 21, Issue 3 (2015)

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Journal of Promotion Management, Volume 21, Issue 3 (2015)

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Original Articles

Article
A Critical Realist and Multimethodology Framework for Product Placement Research
Fanny Fong Yee Chan
Pages: 279-295
Published online: 05 Jun 2015
AbstractforA Critical Realist and Multimethodology Framework for Product Placement Research | Full Text | References | PDF (136.7 KB)
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Article
Conceptual Foundations of Sponsorship Research
Margaret A. Johnston & George S. Spais
Pages: 296-312
Published online: 05 Jun 2015
AbstractforConceptual Foundations of Sponsorship Research | Full Text | References | PDF (192.5 KB)
  • 1485 Views
  • 6 CrossRef citations
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Article
Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands
Frank E. Dardis, Mike Schmierbach, Lee Ahern, Julia Fraustino, Saraswathi Bellur, Sean Brooks & Jared Johnson
Pages: 313-334
Published online: 05 Jun 2015
AbstractforEffects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands | Full Text | References | PDF (111.4 KB)
  • 514 Views
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Article
Promoting Corporate Social Responsibility in the Football Industry
Argyro Elisavet Manoli
Pages: 335-350
Published online: 05 Jun 2015
AbstractforPromoting Corporate Social Responsibility in the Football Industry | Full Text | References | PDF (87.4 KB)
  • 1964 Views
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Article
Hegemonic Masculinity in Hip-Hop Music? Difference in Brand Mention in Rap Music Based on the Rapper's Gender
Sufyan Mohammed-baksh & Coy Callison
Pages: 351-370
Published online: 05 Jun 2015
AbstractforHegemonic Masculinity in Hip-Hop Music? Difference in Brand Mention in Rap Music Based on the Rapper's Gender | Full Text | References | PDF (101.7 KB)
  • 3084 Views
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Article
Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media
Rebecca A. Hayes & Caleb T. Carr
Pages: 371-390
Published online: 05 Jun 2015
AbstractforDoes Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media | Full Text | References | PDF (349.7 KB)
  • 3362 Views
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Article
External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand
Eunice Kim & Matthew S. Eastin
Pages: 391-411
Published online: 05 Jun 2015
AbstractforExternal Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand | Full Text | References | PDF (215 KB)
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