Assessing Brand Origin Recognition Accuracy and its Antecedents in a Developing Country

REFERENCES

• Agbonifoh, B.A., & Elimimian, J.U. (1999). Attitudes of developing countries towards ‘country-of-origin’ products in an era of multiple brands. Journal of International Consumer Marketing, 11 (4), 97–116.
   Google Scholar
• Albaum, G., & Peterson, R.A. (1984). Empirical research in international marketing 1976–1982. Journal of International Business Studies, 15 (Spring/Summer), 161–173.
   Web of Science ®Google Scholar
• Alden, D.L., Steenkamp, J.-B., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe. Journal of Marketing, 63, 75–87.
   Web of Science ®Google Scholar
• Balabanis, G., & Diamantopoulus, A. (2008). Brand origin identification by consumers: A classification perspective. Journal of International Marketing, 16 (1), 39–71.
   Web of Science ®Google Scholar
• Balabanis, G., & Diamantopoulos, A. (2011). Gains and losses from the misperception of brand origin. Journal of International Marketing, 19 (2), 95–116.
   Web of Science ®Google Scholar
• Batra, R., Ramaswamy, V., Alden, D. L., Steenkamp, J. B. E., & Ramachander, S. (2014). Effects of brand local and non-local origin on consumer attitudes in developing countries. Journal of Consumer Psychology, 9, 83–95.
   Google Scholar
• Bearden, W.O., & Etzel, M.J. (1982). Reference group influece on product and brand purchase decision. Journal of Consumer Research, 9, 183–194.
   Web of Science ®Google Scholar
• CIA World Factbook. (2013). Indonesia. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/id.html
   Google Scholar
• Ger, G., & Belk, R.W. (1996). I’d like to buy the world a coke: Consumption scales of the less affluent world. Journal of Consumer Policy, 19, 271–304.
   Google Scholar
• Han, C.M., & Terpstra, V. (1988). Country of origin effects for uni-national and bi-national products. Journal of International Business Studies, 19 (2), 235–352.
   Web of Science ®Google Scholar
• Hong, S., & Toner, J.F. (1989). Are there gender differences in the use of country-of-origin information in the evaluation of products?. Advances in Consumer Research, 16, 468–472.
   Google Scholar
• Ioannou, M., & Rusu, O. (2012). Consumer-based brand equity: A cross-cultural perspective. Journal of Promotion Management, 18 (3), 344–360.
   Google Scholar
• The Jakarta Post. (2013). S. Korea inks deals worth $10b. Retrieved from http://www.thejakartapost.com/news/2013/10/12/s-korea-inks-deals-worth-10b.html
   Google Scholar
• Kapferer, J.N. (2012). The new strategic brand management (5th ed.). London, England: Kogan Page.
   Google Scholar
• Keller, K.L. (2008). Strategic brand management (3rd ed.). Upper Saddle River, NJ: Pearson Education International.
   Google Scholar
• Laroche, M., et al. (2005). The influence of country image structure on consumer evaluations of foreign products. International Marketing Review, 22 (1), 96–115.
   Web of Science ®Google Scholar
• Leclerc, F., Schmitt, B.H., & Dube, L. (1994). Foreign branding and its effects on product perceptions and attitudes. Journal of Marketing Research, 31 (2), 263–271.
   Web of Science ®Google Scholar
• Liefeld, J.P. (2004). Consumer knowledge and use of country-of-origin information at the point of purchase. Journal of Consumer Behaviour, 4 (2), 85–96.
   Google Scholar
• Magnusson, P., Westjohn, S.A., & Zdravkovic, S. (2011). “What? I thought Samsung was Japanese”: Accurate or not, perceived country of origin matters. International Marketing Review, 28 (5), 454–472.
   Web of Science ®Google Scholar
• Martin, O.M., & Cerviño, J. (2011). Towards an integrative framework of brand country of origin recognition determinants: A cross-classified hierarchical model. International Marketing Review, 28 (6), 530–558.
   Web of Science ®Google Scholar
• Netemeyer, R., Durvasula, S., & Lichtenstein, D.R. (1991). A cross-national assessment of the reliability and validity of the CETSCALE. Journal of Marketing Research, 18 (3), 320–327.
   Web of Science ®Google Scholar
• Papadopoulos, N., & Heslop, L. (2002). Country equity and country branding: Problems and prospects. Journal of Brand Management, 9 (4/5), 294–314.
   Google Scholar
• Paswan A.K., & Sharma, D. (2004). Brand-country of origin (COO) knowledge and COO image. The Journal of Product and Brand Management, 13 (3), 144–155.
   Google Scholar
• Population Reference Bureau. (2011). The world at 7 billion: World population data sheet 2011. Retrieved from http://www.prb.org/Publications/Datasheets/2011/world-population-data-sheet/data-sheet
   Google Scholar
• Samiee, S. (2011). Resolving the impasse regarding research on the origins of products and brands. International Marketing Review, 28 (5), 473–485.
   Web of Science ®Google Scholar
• Samiee, S., Shimp, T.A., & Sharma, S. (2005). Brand origin recognition accuracy: Its antecedents and consumers’ cognitive limitation. Journal of International Business Studies, 36, 379–397.
   Web of Science ®Google Scholar
• Schooler, R. (1971). Bias phenomena attendant to the marketing of foreign goods in the U.S. Journal of International Business Studies, 2, 71–80.
   Web of Science ®Google Scholar
• Schuiling, I., & Kapferer, J.N. (2004). Real differences between local and international brands. Journal of International Marketing, 12 (4), 97–112.
   Web of Science ®Google Scholar
• Steenkamp, J-B.E. M., Batra, R., & Alden, D.L. (2002). How perceived brand globalness creates brand value. Journal of International Business Studies, 34 (1), 1–13.
   Web of Science ®Google Scholar
• Thakor, M.V., & Kohli, C.S. (1996). Brand origin: Conceptualization and review. Journal of Consumer Marketing, 13 (3), 27–42.
   Google Scholar
• Thakor, M.V., & Lavack, A.N. (2003). Effect of perceived brand origin associations on consumer perception of quality. Journal of Product and Brand Management, 12 (6), 394–407.
   Google Scholar
• Tjiptono, F. (2010). When sickness knows no time. In G. Hartono (Ed.), Sukses Bisnis 24 Jam (pp. 1–12). Yogyakarta, Indonesia: Penerbit Kanisius.
   Google Scholar
• Usunier, J.C. (2011). The shift from manufacturing to brand origin. International Marketing Review, 28 (5), 486–496.
   Web of Science ®Google Scholar
• Venkatesh, A. & Swamy, S. (1994). India as an emerging consumer society. In C.J. Schultz II, R.W. Belk, & G. Ger (Eds.), Research in consumer behavior (Vol. 21, pp. 193–223). Greenwich, CT: JAI.
   Google Scholar
• Yasin, N.M., Noor, M.N., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity. Journal of Product and Brand Management, 16 (1), 38–48.
   Google Scholar
• Zhou, L., Yang, Z., & Hui, M.K. (2010). Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications. Journal of the Academy of Marketing Science, 38, 202–218.
   Web of Science ®Google Scholar
• Zhou, N., & Belk, R.W. (2004). Chinese consumer readings of global and local advertising appeals. Journal of Advertising, 33 (3), 63–76.
   Web of Science ®Google Scholar
• Zhuang, G., et al. (2008). Asymmetric effects of brand origin confusion. International Marketing Review, 25 (4), 441–457.
   Web of Science ®Google Scholar