The Power of Promoting Healthy Brands: Familiarity in Healthy Product Decision Making

REFERENCES

• Adams, M. (2004), Functional foods gain in popularity, but health claims on most be and-name groceries mislead consumers. Retrieved from http://www.naturalnews.com/001420_functional_foods_food_politics.html.
   Google Scholar
• Alba, J.W., & Hutchinson, J. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13( March), 411–454.
   Web of Science ®Google Scholar
• Allen N.J., & Meyer, J.P. (1990). The measurement and antecedents of affective, Continuance and normative commitment to the organization. Journal of Occupational Psychology, 63(1), 1–18.
   Web of Science ®Google Scholar
• Amine, A. (1998). Consumers' true brand loyalty: the central role of commitment. Journal of Strategic Marketing, 6(4), 305–319.
   Google Scholar
• Baker, S., Thompson, K., & Engelken, J. (2004). Mapping the values driving organic food choice: Germany vs. the UK. European Journal of Marketing, 38(8), 1005–1012.
   Google Scholar
• Barone, M.J., Miniard, P.W., & Romeo, J.B. (2000). The influence of positive mood on brand extension evaluations. Journal of Consumer Research, 26(4), 386–400.
   Web of Science ®Google Scholar
• Beatty, S.E., & Kahle, L.R. (1988). Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit. Journal of Academy of Marketing Science, 16(2), 1–10.
   Google Scholar
• Bettman, J.R., Luce, M.F., & Payne, J.W. (1998). Constructive consumer choice processes. Journal of Consumer Research, 25(3), 187–217.
   Web of Science ®Google Scholar
• Bitner, M.J., Booms, B.H., & Tetreault, M.S. (1990). The service encounter: Diagnosing favorable and unfavorable incidents. Journal of Marketing, 54(1), 71–84.
   Web of Science ®Google Scholar
• Bjerke, R., & Polegato, R. (2002). Cross-cultural meanings of healthy and beautiful in words,beauty types, and products: Implications for international advertising. Journal of Promotion Management, 7(1–2), 117–140.
   Google Scholar
• Brennan, I., & Babin, L.A. (2004). Brand placement recognition: The influence of presentation mode and brand familiarity. Journal of Promotion Management, 10(1–2), 185–202.
   Google Scholar
• Campbell, M.C., & Keller, K.L. (2003). Brand familiarity and advertising repetition effect. Journal of Consumer Research, 20( September), 292–304.
   Web of Science ®Google Scholar
• Chaiken, S., Liberman, A., & Eagly, A.H. (1989). Heuristic and systematic information process in within and beyond the persuasion context. New York, NY: Guilford.
   Google Scholar
• Chrysochou, P. (2010). Food health branding: the role of marketing mix elements and public disclosure in conveying a healthy brand image. Journal of Marketing Communications, 16(1/2), 69–85.
   Google Scholar
• Delgado-Ballester, E., Navarro, A., & Sicilia, M. (2013). Revitalising brands through communication messages: The role of brand familiarity. European Journal of Marketing, 46(1/2), 31–51.
   Web of Science ®Google Scholar
• Dodds, W.B., Monroe, K.B., & Grewal, D. (1991). Effects of price, brand and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307–319.
   Web of Science ®Google Scholar
• Donlan, L.K. (2013). The role of brand knowledge in determining sponsorship effectiveness. Journal of Promotion Management, 19(2), 341–264.
   Google Scholar
• Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration and choice. Journal of Consumer Research, 31(1), 191–198.
   Web of Science ®Google Scholar
• Evanschitzky, H., Iyer, G.R., Plassmann, H., Niessing, J., & Meffert, H. (2006). The relative strength of affective commitment in securing loyalty in service relationships. Journal of Business Research, 59(12), 1207–1213.
   Web of Science ®Google Scholar
• Fazio, R.H., & Zanna, M.P. (1981). Direct experiences and attitude – behavior consistency. Advances in Experimental Social Psychology, 14, 161–202.
   Google Scholar
• Garst, K. (2013). 5 ways people build successful relationships on social media. Huffington Post (Business), Retrieved from http://www.huffingtonpost.com/kim-garst/5-ways-people-build-succe_b_4178406.html.
   Google Scholar
• Gill, J.D., Grossbart, S., & Laczniak, R.N. (1988). Influence of involvement, commitment and familiarity on brand beliefs and attitudes of viewers exposed to alternative ad claim strategies. Journal of Advertising, 17(2), 33–43.
   Web of Science ®Google Scholar
• Golan, E., Mancino, L., & Unnevehr, L. (2009). Food policy: Check the list of ingredients. Amber Waves, 7(2), 16–22.
   Google Scholar
• Guion, D.T., & Stanton, J.V. (2012). Advertising the U.S. national organic standard: A well-intentioned cue lost in the shuffle? Journal of Promotion Management, 18(4), 514–535.
   Google Scholar
• Ha, H.Y. (2004). Factors influencing consumer perceptions of brand trust online. Journal of Product & Brand Management, 13(5), 329–342.
   Google Scholar
• Hayes, A.F. (2012). PROCESS: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling. Retrieved from http://www.afhayes.com/public/process2012.pdf.
   Google Scholar
• Herrera, C.F., & Blanco, C.F. (2011). Consequences of consumer trust in PDO food products: The role of familiarity. Journal of Product & Brand Management, 20(4), 282–296.
   Google Scholar
• Hughner, R.S., & Maher, J.K. (2006). Factors that influence parental food purchases for children: Implications for dietary health. Journal of Marketing Management, 22(9–10), 929–954.
   Google Scholar
• International Food Information Council. (2007). 2007 consumer attitudes toward functional foods/foods for health. Retrieved from http://www.foodinsight.org/Content/6/IFICExecSumSINGLE_vF2.pdf.
   Google Scholar
• Ioannou, M., & Rusu, O. (2012). Consumer-based brand equity: A cross-cultural perspective. Journal of Promotion Management, 18(3), 344–360.
   Google Scholar
• Irwin, J.R., & McClelland, G.H. (2001). Misleading heuristics and moderated multiple regression models. Journal of Marketing Research, 38(1), 100–09.
   Web of Science ®Google Scholar
• Jones, M.A., Reynolds, K.E., & Arnold, M.J. (2006). Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, 59, 974–981.
   Web of Science ®Google Scholar
• Keller, K.L. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
   Web of Science ®Google Scholar
• Keller, K.L. (2006). Measuring brand equity. In R. Grover, & M. Vriens (Eds.), Handbook of marketing research (pp. 546–568). Thousand Oaks, CA: Sage.
   Google Scholar
• Kemp, E., & Bui, M. (2011). Healthy brands: establishing brand credibility, commitment and connection among consumers. Journal of Consumer Marketing, 28(6), 429–437.
   Google Scholar
• Kemp, E., Childers, C., & Williams, K.H. (2012). Place branding: Creating self-brand connections and brand advocacy. Journal of Product & Brand Management, 21(7), 508–515.
   Google Scholar
• Kent, R.J., & Allen, C.T. (1994). Competitive interference effects in consumer memory for advertising: The role of brand familiarity. Journal of Marketing, 58(3), 97–105.
   Web of Science ®Google Scholar
• Kim, J.W., Choi, J.H., Qualls, W., & Han, K.S. (2008). It takes a marketplace community to raise brand commitment: The role of online communities. Journal of Marketing Management, 24(3/4), 409–431.
   Google Scholar
• Kirmani, A., & Zeithaml, V.A. (1993). Advertising, perceived quality. In D.A. Aaker, & A. Biel (Eds.), Brand equity and advertising (pp. 143–161). Hillsdale, NJ: Lawrence Erlbaum.
   Google Scholar
• Knox, S. (2004). Positioning and branding your organisation. Journal of Product & Brand Management, 13(2), 105–115.
   Google Scholar
• Lewis, H. (2008). Global market review of functional foods. Just Food, April, 26–28.
   Google Scholar
• Low, G.S., & Lamb, C.W.Jr. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350–370.
   Google Scholar
• MacKinnon, D.P., Lockwood, C.M., Hoffman, J.M., West, S.G., & Sheets, V. (2002). A comparison of methods to test mediation and other intervening variable effects. Psychological Methods, 7, 83–104.
   PubMed Web of Science ®Google Scholar
• Maheswaran, D., Mackie, D.M., & Chaiken, S. (1992). Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments. Journal of Psychology, 1(4), 316–336.
   Google Scholar
• Malhotra, N.K. (1982). Information load and consumer decision making. Journal of Consumer Research, 8(4), 419–440.
   Web of Science ®Google Scholar
• Marchione, M. (2009, August). Fat in fiber's clothing? Nutrient-spiked foods top shopping list. USA Today
   Google Scholar
• McCammon, I. (2004). Heuristic traps in recreational avalanche accidents. Avalanche News, 68, 1–4.
   Google Scholar
• Mick, D.G. (1996). Are studies of dark side variables confounded by socially desirable responding? The case of materialism. Journal of Consumer Research, 23, 106–119.
   Web of Science ®Google Scholar
• Milberg, S.J., Goodstein, R.C., Sinn, F., Cuneo, A., & Epstein, L.D. (2013). Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success. Journal of Marketing Management, 29374–390.
   Google Scholar
• Monroe, K.B. (1976). The influence of price differences and brand familiarity on brand preferences. Journal of Consumer Research, 3( June), 42–49.
   Web of Science ®Google Scholar
• Moorman, C., Zaltman, G., & Deshpandé, R. (1992). Relationships between providers and users of marketing research: The dynamics of trust within and between organizations. Journal of Marketing Research, 29(3), 314–329.
   Web of Science ®Google Scholar
• Morgan, R.M., & Hunt, S.D. (1994). The commitment–trust theory of relationship management. Journal of Marketing, 58(3), 20–38.
   Web of Science ®Google Scholar
• Netemeyer, R., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., Ricks, J., & Wirth, F. (2004). Developing and validating measures of facets of customer-based brand Equity. Journal of Business Research, 57(2), 209–244.
   Web of Science ®Google Scholar
• Nunnally, J.C., & Bernstein, I.H. (1994). Psychometric theory, 3d ed. New York, NY: McGraw-Hill.
   Google Scholar
• Park, W., & Lessig, P. (1981). Familiarity and its impact on consumer decision bias and heuristics. Journal of Consumer Research, 8( September), 223–230.
   Web of Science ®Google Scholar
• Preacher, K.J., Rucker, D.D., & Hayes, A.F. (2007). Addressing moderated mediation hypotheses: Theory, methods, and prescriptions. Multivariate Behavioral Research, 42(1), 185–227.
   PubMed Web of Science ®Google Scholar
• Sethuraman, R., & Cole, C. (1997). Why do consumers pay more for national brands than for store brands? (Working Paper 979-126), Marketing Science Institute, Cambridge, MA.
   Google Scholar
• Shrout, P.E., & Bolger, N. (2002). Mediation in experimental and nonexperimental studies: New procedures and recommendations. Psychological Methods, 7, 422–445.
   PubMed Web of Science ®Google Scholar
• Sweeney, J., & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of Retailing and Consumer Services, 15, 179–193.
   Google Scholar
• Till, B.D., & Busler, M. (2001). The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude. Journal of Advertising, 29(3), 1–14.
   Web of Science ®Google Scholar
• Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124–1131.
   PubMed Web of Science ®Google Scholar
• Urbany, J.E., Bearden, W.O., Kaicher, A., & Berrero, M.S. (1997). Transaction utility effects when quality is uncertain. Journal of the Academy of Marketing Science, 25(Winter), 45–55.
   Web of Science ®Google Scholar
• Wescott, R.F., Fitzpatrick, B.M., & Phillips, E. (2012). Industry self-regulation to improve student health: Quantifying changes in beverage shipments to schools. American Journal of Public Health, 102(10), 1928–1935.
   PubMed Web of Science ®Google Scholar
• Wray, H. (2010). Heuristics revealed: Understanding our sometimes perilous mental shortcuts. Retrieved from http://www.psychologicalscience.org/index.php/publications/observer/2010/october-10/heuristics-revealed.html.
   Google Scholar
• Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195–211.
   Web of Science ®Google Scholar
• Zeithaml, V.A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
   Web of Science ®Google Scholar
• Zhao, X., Lynch, J.G. , Jr., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206.
   Web of Science ®Google Scholar