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Original Articles

How to Teach a Marketing Case about a Supplier Changing Its Selling Strategy from Transactional to Relationship

Pages 41-44 | Published online: 09 Oct 2015

References

  • Beer, Michael, Russell A. Eisenstat, and Bert Spector (1990), The Critical Path to Corporate Renewal“ Harvard Business School Press, ISBN 0-87584-239-9.
  • “Digital Equipment to Enter New Area of Technology” (1991), New York Times. (April 4), 4.
  • Doyle, Stephen X. and Benson P. Shapiro (1980), “What Counts Most in Motivating Your Salesforce?” Harvard Business Review, (May-June), Reprint #80305.
  • Doyle, Stephen X. and Benson P. Shapiro (1983), “Make Your Sales Task Clear.” Harvard Business Review, (November-December), Reprint #83615.
  • Levitt, Theodore (1983), “After the Sale is Over…” Harvard Business Review, (September-October), Reprint #83511.

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