References
- Brunei, Frederic F. and Jonathon D.Hibbard (2006), “Using Innovations in Student Teaming to Leverage Cross-Functional and Marketing Learning: Evidence From a Fully Integrated Undergraduate Core,” Marketing Education Review, 16 (Fall), 15–23.
- Granitz, Neil (2001), “Active Learning and Morality: Incorporating Greater Meaning into Marketing Education,” Marketing Education Review, 11 (Summer), 25–42.
- Kolb, David (1984), Experiential Learning, Englewood Cliffs, NJ: Prentice Hall.
- Maher, Jill K. and Robert Shaw Hughner (2005), “Experiential Marketing Projects: Students Perceptions of Live Case and Simulation Methods,” Journal for the Advancement of Marketing Education, 7 (Winter), 1–10.
- Nofz, Michael P. (1990), “The Classroom and the ‘Real World’—Are they Worlds Apart?” Teaching Forum, 12, 1–3.
- Schibrowsky, John A. and James W.Peltier (1995), “The Dark Side of Experiential Learning,” Journal of Marketing Education, 17 (April), 13–24.
- Scott, Judith D. and Nancy T.Frontczak (1996), “Ad Executives Grade New Grads: The Final Exam That Counts,” Journal of Advertising Research, 36 (Mar/Apr), 40–47.
- Stern, Bruce L. and L.P. Douglas Tseng (2002), “Do Academics and Practitioners Agree on What and How to Teach the Undergraduate Marketing Research Course?” Journal of Marketing Education, 24 (December), 225–232.